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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. Industry events—Monitor the headline speakers and their audiences. YouTube—Research who is featured on TED Talks or other video productions.

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6 Reasons SEO Is Important to Nonprofits and Why

Nonprofit Tech for Good

Use the “mullet” philosophy when writing website and blog headlines. Use your keywords in front (the business), and the rest of the headline (the party) in the back. YouTube is the second most popular search engine, and also owned by Google. Do this for any image, PDF or video you upload. Use more video.

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Google’s AI Search Experience: What advertisers need to know

M+R

This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance. We have seen that implementing these bidding strategies can improve donations/revenue for your ads program. Take advantage of Google Ads AI c onversational experience.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

YouTube: youtube.com/BigCatRescue. million dollar budget, around $16,000 has been generated via YouTube’s Google Checkout and other donations via PayPal. He also puts a lot of thought into his responses to all of the YouTube and Facebook comments because he is on the front lines of changing the way people think about wild cats.

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Here’s Where We’ll Be: Summer 2021 Edition

M+R

For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth. Targeting is getting more sophisticated, creative is getting more personal, and there are whole new platforms to reach your supporters (YouTube for Leads!

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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Focus on optimizing donation channels for mobile.

Lesson 59
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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. premium services (WordPress themes, Flickr Pro, Facebook custom Tab generators, etc.), The era of winging it in social media is over.