Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Using weekly social media posts focused on your mission’s impact.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2017

Dreadful disaster stories are still making headlines; isn’t the public tired of giving? Repeat giving rates haven’t changed. repeat rate among our non-disaster projects during the same time this year, and 6.3% repeat rate among our non-disaster projects during the same time this year, and 6.3% This is compared with 7.3%

Puerto Rico 111

Puerto Rico Sierra Leone Disaster Donor 111

Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. Share uplifting narratives optimized for your channels. Less is more on social media.

Channel 253

Channel Sierra Leone Story Digital 253

Tech Soup

JANUARY 19, 2017

Email is re-emerging as a communications channel that is new and powerful again. With the oversaturation of social media and the challenges over fake news, people are turning back to receiving email from organizations they trust. Write less lengthy copy and better headlines. Invest in Social Media.

Digital 36

Digital Marketing Game Headline 36

Care2

AUGUST 22, 2013

Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month. topic, draft headline, and bulleted ideas to expand on.

Online 71

Online Tips Calendar Test 71

Connection Cafe

JANUARY 30, 2017

Once the ACLU responded to this issue in a tangible way, they proudly displayed the message on the front page of their website and across social media channels like Twitter and F acebook. They Amplified their Voice. Supporters and the public could quickly understand the role the organization is playing in this issue.

Headline 20

Headline Lesson Time Influence 20

Connection Cafe

FEBRUARY 5, 2018

It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. We saw fundraising email open rates go down 3.8%% and click rates plunge by 15.5%. great earned media work, cause marketing or activity by social influencers. Email newsletters saw similar declines.

Time 33

Time Fundraising Benchmark email 33

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Social media links. Include your most popular social media channels at the bottom of your newsletter. Share something on social media. Good images.

Newsletter 124

Newsletter email Create Template 124

Connection Cafe

JANUARY 4, 2016

The same trends that are changing the world around us at a rapidly accelerating rate are impacting the fundraising profession in new and exciting ways. With the rise of social media, donors who are passionate about a cause want to share it with their networks, and you must treat these rich networks as a valuable asset.

Fundraising 20

Fundraising Blackbaud Philanthropy Analytics 20

Nonprofits Source

NOVEMBER 3, 2017

Over the years these terms have evolved to fit the adoption of new marketing channels. 34% of nonprofits have paid for advertising on social media. One nonprofit used online channels to surpass their year-end fundraising goals. First, let’s define the fields: Title: Defines which headline should appear in results.

Beginner 91

Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

DECEMBER 6, 2018

3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels. Over a 12 month period for one charity I work with,13% of all goals were driven by Google Ads (noted here as Paid Search); over four times as many as by social media. .

Google 248

Google Grant Profit Adwords 248

Nonprofits Source

SEPTEMBER 8, 2017

However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. Is your audience most receptive to certain headlines or promotional offers? But where do you start?

email 89

email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 15, 2013

Lots of great data, resources, examples, and action steps foundations need to understand the value of transparency, be more open in their own communications. What caught my eye immediately was the infographic that summarizes data about how foundations are using social media. TrustRadius Report on Social Media Landscape of Tools.

Studies 119

Studies Research Trend North America 119

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Therefore, my new question in presentations about social media has been to ask: Is this new? Social media accelerates the crowdsourcing process – it can happen faster. And, you can use social media tools such as Twitter, Facebook, Blogs, to support engaging crowds to participate in the activity.

Measure 96

Measure Fund Impact Minnesota 96

Bloomerang

SEPTEMBER 12, 2021

If you just had to rate it on a 1 to 10. And if you can’t articulate that, if you can’t really speak to that, then maybe you’re not bringing much value for them and maybe your retention rates are not going to be great. I know some of you are small organizations, but it’s best to work in multiple channels.

Results 83

Results Video Donation Fundraising 83

Connection Cafe

AUGUST 23, 2017

Episodic donors give to nonprofits in response to disasters and tragic events, viral campaigns, and in reaction to the latest headlines. The upside is that episodic donors can help boost fundraising performance , but the downside is that they tend to have poor donor retention rates. The convergence of causes + social media.

Gift 33

Gift Donation Disaster Headline 33

Connection Cafe

APRIL 13, 2018

Multichannel fundraising can take place across a variety of communication channels , commonly categorized as online and offline. It’s also advised to closely monitor your direct mail solicitation response rates and track your ROI. Include headlines and plenty of white space to make it easy to read.

Education 23

Education Fundraising Mail Offline 23

Neon CRM

JULY 14, 2023

By using thought leadership and social media content you can build your nonprofit public relations strategy on pillars of trust and credibility. They’ve also shared thousands of pages, videos, social media comments, blog posts, and white papers discussing relief efforts and their own initiatives.

Public 52

Public Build Strategy Press 52

Bloomerang

AUGUST 28, 2021

I’m going to share some website tweaks to help you boost your conversion rate for online gifts. It’s actually a good thing to send more email because the more email you send, and the more people open and read your email, the better your deliverability rate. They can boost your conversion rate 5%, 10%, as high as 27%.

Video 79

Video Fundraising Guide Test 79

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). Oftentimes, registration rates suffer because of the process itself.

Story 54

Story Social Media Nonprofit Content 54