Tech Soup

JANUARY 19, 2017

Email is re-emerging as a communications channel that is new and powerful again. Write less lengthy copy and better headlines. Metrics show that images on social media platforms perform 300 percent better. Improve donation pages with stronger headlines, photos, and calls to action. Email Is Back.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. I had some privacy concerns and also it felt like it would require feeding another channel – why bother when I already had a brand page. I’ve changed my mind. Here’s my public personal profile and here’s my brand page.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

We view our social media channels as a fun on ramp to our ladder of engagement. We analyze the content that users spend the most time, referral traffic, and other key metrics over time. They use this metric to guide decisions about engagement tactics, particularly through social media channels. Source: grist.

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Measure Policy Social Media Green 97

CauseVox

MAY 11, 2021

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Visuals are imperative on social media channels. To determine what to measure, we need a combination of “vanity metrics” and goal-specific metrics.

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Qgiv

MAY 11, 2021

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Google lets you write three headlines and two descriptions for each ad. And there you have it! Knowing the industry standards is great.

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Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

" So, does it make sense to roll your own network to appeal to those 85% of existing donors who do not participate on social networking sites, but may be engaged with the organization through other channels like email, face-to-face, or web site forums? Perhaps there is a lot to learn from headline writing skills.

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Nonprofits Source

SEPTEMBER 8, 2017

2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. Is your audience most receptive to certain headlines or promotional offers? That’s to say for every $1.00

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email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Social channels are also used to continue to cultivate and engage with the donor to retain them. 2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? If the answer to all those questions starts with a dollar sign, then you have your measurable metric. Objective.

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Saleforce Nonprofit

MAY 2, 2023

How AI tools do the work for you You can’t read a headline these days without AI being mentioned. Scan key metrics to see which channels, campaigns, and messages are working. And AI can help, but only if you have a plan for your data. Automate tedious tasks and workflows that distract from more meaningful work.

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Data Nonprofit Digital Metrics 52

Connection Cafe

AUGUST 21, 2017

Fast forward several years— more nonprofits are now using digital channels to engage with donors, but there is still resistance (or maybe it’s a lack of understanding) to incorporating and building a major gifts strategy online. Identify key milestones and metrics and have a plan to monitor those activities.

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Connection Cafe

DECEMBER 22, 2013

Jeff Haguewood of Sidekick Solutions suggests the 5 Basic Fundraising Performance Metrics to Start Measuring Today. Until you have a real relationship with your supporters, how will you know the right messages to share or channels to use? It’s important that you begin paying attention to the stats. Connections.

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