Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. Here’s just 4 of the best examples who have done just that….

Examples 108

Examples Profit Content New Zealand 108

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Measure Networked Nonprofit. Editorial calendar provides the structure so you don’t have to randomly find content, but keep it flexible so you can post breaking or timely news related to your organization or the issues it tracks which gets more attention and interaction. View more presentations from Beth Kanter.

Facebook 114

Facebook Change Profile Impact 114

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2016

The first and most important step is for organizations to put on their listening ears and monitor conversations, get feedback, and continuously improve. Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed.

Yemen 50

Yemen Guide Support Social 50

Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. Over the years these terms have evolved to fit the adoption of new marketing channels. For example, Place use to be limited to a physical storefront and the value of its location measured in foot traffic. Join us as we take a deep dive to explain: What SEO is and how it works.

Beginner 91

Beginner Digital Marketing Guide 91

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Crowdsourcing is defined broadly as: The process of organizing many people to participate in a joint project, often in small ways. The results are greater than an individual or organization could accomplish alone. There’s isn’t one best way to do it – and many organizations use a combination of these models to meet their objectives.

Measure 96

Measure Fund Impact Minnesota 96

CauseVox

MAY 11, 2021

Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Visuals are imperative on social media channels. Anti-sex-trafficking organization Amirah Inc. Pique Curiosity.

Social Media 101

Social Media Community Build Media 101

Get Fully Funded

AUGUST 1, 2022

Depending on your organization, it might make sense to include volunteers, too. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Include your most popular social media channels at the bottom of your newsletter. Click To Tweet.

Newsletter 124

Newsletter email Create Template 124

Nonprofit Tech for Good

DECEMBER 6, 2018

3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels. If your organization is spending money on Facebook Ads, but haven’t yet applied for a Google Ad Grant, you definitely need to re-examine your priorities!

Google 248

Google Grant Profit Adwords 248

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. It’s one of the easiest and most direct ways to measure digital investments. But where do you start?

email 89

email Marketing Strategy Fundraising 89

Qgiv

MAY 11, 2021

Most 501c3 organizations are eligible and the program is available all around the world. Google Ad Grants may be free to nonprofits, but you’ll still want to make sure your organization is getting as much as possible out of your campaigns. Campaigns are generally organized by a topic. Campaigns. Choosing match types.

Google 52

Google Grant Headline Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Rolling your own social network wrapped with your organization's branding, data, and integrated into an organizational site will provide more control. First, neither site has all the custom features, branding, or data integration that many organizations want. What do you think? Jon Stahl has a live blog post of remarks by the speakers.

Social Network 50

Social Network Nptech Tag Network 50

Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. It’s one of the easiest and most direct ways to measure digital investments. But where do you start?

email 45

email Marketing Strategy Fundraising 45

Saleforce Nonprofit

MAY 2, 2023

Especially if your organization has been around for decades, or if you’re just beginning your digital transformation journey. How AI tools do the work for you You can’t read a headline these days without AI being mentioned. Scan key metrics to see which channels, campaigns, and messages are working.

Data 52

Data Nonprofit Digital Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 24, 2013

That headline isn’t a lawyer joke. ” This can have a chilling effect on an organization’s social media strategy to say the least. It runs counter to the “ networked mindset ” that is so important to being a networked nonprofit and building networks and movements. Flicker Photo By Mike Willis.

Social Media 118

Social Media Media Social Policy 118

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My Social channels are also used to continue to cultivate and engage with the donor to retain them. What metrics will you use to measure success?

Fund 132

Fund Campaign Practice Giving 132

Connection Cafe

AUGUST 21, 2017

Like many organizations, we worked in silos and the Director of Major Gifts wanted nothing to do with online strategy because it wouldn’t count towards her goal. I don’t recommend this for larger solicitations, but for donors around the $1,000-$5,000 mark, online is a perfectly acceptable solicitation channel. Guest Blogging.

Gift 27

Gift Digital Online Pledge 27

Connection Cafe

DECEMBER 22, 2013

But this age group is the second most likely to fundraise and volunteer for your organization, and the most likely to spread the word. Support in the Philippines is needed and this post has compiled a list of nonprofit organizations providing aid. Mary Cahalane challenges organizations to do more asking. Every dollar helps.

Story 54

Story Social Media Nonprofit Content 54

Nonprofits Source

AUGUST 31, 2022

In this guide to the types of nonprofit web design, we’ll explore how you can choose the right one for your organization: What is web design? The site should capture users’ attention to keep them on the page and provide information that helps the organization meet its goals. What are the types of nonprofit web designs?

Design 52

Design Web Images Nonprofit 52