Channel Headline Language Rate 
Pamela Grow
JUNE 28, 2023
Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!
Classy
MAY 25, 2021
A strong conversion rate for your nonprofit donation page depends on a number of factors, including a clear call to action, mobile-responsive software , customized visuals, and a streamlined checkout process. Clearly state what you’re asking of them by simplifying your language and sticking to just one specific call to action. .
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Neon CRM
NOVEMBER 29, 2023
GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels. Where Do Donors Give?
Nonprofit Tech for Good
NOVEMBER 7, 2020
Tailor your most compelling narratives for different channels to share them widely. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. The blog’s vibrant design and vivid language warmly invite readers into Rani’s narrative.
Tech Soup
JANUARY 19, 2017
Email is re-emerging as a communications channel that is new and powerful again. Review your thank-you emails quarterly to make sure the language is personal and fresh, and never miss the opportunity to suggest another follow-up action. Write less lengthy copy and better headlines. Email Is Back. Donations Will Increase in 2017.
Connection Cafe
JANUARY 30, 2017
Once the ACLU responded to this issue in a tangible way, they proudly displayed the message on the front page of their website and across social media channels like Twitter and F acebook. The ACLU used clear, simple language to call to action, providing an easy solution to individuals wondering how they could contribute.
Get Fully Funded
AUGUST 1, 2022
If you write too formally, write in 3 rd person, or write about how great your nonprofit is using ego-centric language, it doesn’t feel connecting at all. If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Social media links.
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