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To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Exert Influence Influencers aren’t just for Instagram anymore.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Influencers are not necessarily thought leaders. Industry events—Monitor the headline speakers and their audiences. Do any of your members have their own channel? For one compelling reason. You are looking for experts.

YouTube 221
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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. Nonprofits, heavily reliant on digital channels for fundraising, face new challenges in adapting to these legislations.

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Google’s AI Search Experience: What advertisers need to know

M+R

This is just the beginning of a potentially seismic shift in the way that AI influences the web – and in particular, the fundamental deal wherein advertising subsidizes the free and open internet that we’ve all come to love. This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance.

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Five Ways to Ensure Your Event Makes Headline News

Connection Cafe

Let’s look at ways to make your event stand out from the crowd and grab some headlines. Get to know the alternative and “emerging” news outlets and most influential bloggers (known as “influencers”) in your area. Social media channels are essential tools for extending your reach.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. PIH’s website has an “Our Impact” page that highlights their positive influence around the world.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Brian Gardner defines social proof as “the positive influence created when people find out others are doing something – now, suddenly, everyone else wants to do that something too.”. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Tap Into the Power of Social Proof.

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