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All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? The earthquake occurred at 4:53pm EST and the epicenter was 16 miles west of Port-au-Prince, Haiti. Do you have offline and well as online channels ready to go?
The year-over-year growth was in large part due to the tremendous amount of online giving towards the Haiti Earthquake. Keep in mind that 92% of giving still comes from offlinechannels and that 32% of online donors switch to give through offlinechannels. This was an increase of over 34% from 2009.
This is the first time that the indices have included fundraising data related to the 2010 Haiti earthquake. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. Some important trends will be explored later to show analysis of post-Haiti giving.
Research into both the "Wired Wealthy" and other consumers shows they visit organizations' websites before donating regardless of whether the gift is given online or offline. In 2009, Convio's clients alone used the online channel to raise more than $921 million (up from $777M in '08), send more than 3.8
And with the publishing of the 2010 Nonprofit Resolutions Guide , 5 main lessons learned in the way of multi-channel marketing were evident in 2009. Top 5 Lessons Learned in 2009: Multi-Channel Engagement. So, please choose your communication channel more carefully when you reach out to me. Coordinate your efforts.
They found that: “Personal solicitations to pre-existing networks of donors and friends through multiple channels were rated as the most effective methods for fundraising. That’s why the Red Cross was so successful with their text message donation campaign during the Haiti crisis. Technology and ease of process is very important.
For example, in post-earthquake Haiti, Dd trained and empowered local women to track and document incidents of gender-based violence. In her talk, Jacobi noted: "Traditionally marginalized groups like indigenous populations or the grassroots women in Haiti, when they are just telling their own stories, often they are not listened to.
What channel did they use? How are they really converting donors from one channel to another? Katrina donors didn’t necessarily give to Haiti. M: How can organizations look at categorizing disaster donors when they first “walk in the door”? Did they designate the gift? What third party data can I use?
I’m joining a panel to talk about the response for support after the Haiti earthquakes last year. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Examples from Haiti. Let’s look at a couple of the main examples from the Haiti earthquake response.
"We can take spontaneous action wherever and whenever we want to do so." • The 2010 Haiti earthquake brought mobile giving into public consciousness, citing strong percentages of people who have given via mobile who say they now prefer giving that way…but there are few mobile channels that allow and inspire us to give. •
Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. of total sales. It’s in our org charts.
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