Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Show your donors how their giving makes a difference for your mission. Use compelling design.

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Campaign Tips Fundraising Mail 321

Qgiv

SEPTEMBER 1, 2021

Giving Tuesday is almost upon us! If your nonprofit is participating this year (and you should be!), how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? Instead, try using multi-channel marketing to earn more Giving Tuesday donations. Here are some tips!

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Channel Marketing Donation Giving 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Understand donors’ giving behaviors.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

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Donation Data Fundraising Analytics 239

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Email, social media, and direct mail are all nonprofit staples—but don’t stop there.

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Marketing Strategy Channel Rate 99

Qgiv

AUGUST 26, 2021

Research consistently shows that it almost always costs more to acquire a new donor than it does to retain an existing donor, making your donor retention rate a very important metric to track. What Is Donor Retention Rate? Your donor retention rate is an indicator of how well you’re handling donor relationships. 876/2,000 =.438]

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Retention Rate Donor Mail 59

Nonprofit Tech for Good

FEBRUARY 28, 2021

It’s no secret that corporate donors are invaluable partners for nonprofits. And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. It can be tough to know how to move forward since your donors have different communication goals than your nonprofit. Feeding America.

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Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

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Practice Fundraising Guide Channel 230

Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What is multi-channel fundraising? Why should I use a multi-channel approach? In fact, you shouldn’t! .

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Mail Channel Strategy Fundraising 64

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Adults Participated in GivingTuesday 2022 GivingTuesday is a generosity movement that has become an incredibly popular giving day around the world.

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Statistics Fundraising Metrics Mail 97

Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

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Guide Giving Nonprofit Mail 113

Achieve

JUNE 28, 2024

As nonprofits have adapted to the digital age, online fundraising has become heavily integrated into most organizations’ strategies. If your team is even somewhat tech-savvy, your nonprofit probably engages with many of its donors and brings in a significant portion of its revenue through virtual channels.

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Tech Fundraising Model Generation 52

The NonProfit Times

AUGUST 2, 2024

Knowing how, where and how often a person gives provides insight into causes and benefits important to the potential donor. Financial and wealth indicators, such as income, net worth and credit worthiness help you determine a target’s propensity to give. Finally, there are channels and how you communicate. Next is audiences.

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Audience Donor Demographics Maryland 94

Qgiv

OCTOBER 11, 2022

Giving Tuesday is a big deal for the fundraising community. For many nonprofits, Giving Tuesday is the most important giving day in their yearly fundraising calendar, and it takes time and careful planning to execute a successful Giving Tuesday campaign. What is Giving Tuesday? Giving Tuesday Preparations.

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Giving Template Widget Social Media 52

The NonProfit Times

AUGUST 1, 2024

Here are a few ideas McGrath and Mike Schmersahi for going beyond the baseline donor communication process in meaningful, retention-building ways: Personalize all communication and channel mix as much as possible. Make giving easy, they told the session audience. Generosity is not mutually exclusive.

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Communication Donor Retention Maryland 98

Candid

AUGUST 27, 2024

Donor-advised funds (DAFs) are the fastest-growing giving vehicle today, and DAF donors are bucking the downward trend in donor participation , according to the 2024 DAF Fundraising Report. More than half the nonprofits saw increases of more than 200% in DAF revenue, while more than a quarter saw non-DAF revenue decline over the same period.

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Report Fundraising Gift Retention 90

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? Is there any research on open, conversion and retention rates for the different mediums?

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Mail Roles Digital Fundraising 91

Bloomerang

AUGUST 30, 2021

Giving 2020 facts that may surprise you. Giving during the pandemic and recession did not go down; it increased, albeit modestly. Giving USA 2021 , produced by Giving USA Foundation and Indiana University Lilly Family School of Philanthropy , reports total giving grew 5.1% Giving by foundations jumped 17% (15.6%

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sgEngage

NOVEMBER 14, 2023

Many nonprofits struggle to maximize their data usage. In fact, when surveyed, 97% of nonprofit professionals expressed an interest in learning how to use their data more effectively, and only 5% reported using data in every decision they make. Standardize data formats to ensure consistency.

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Integration Data Nonprofit Platform 87

Get Fully Funded

AUGUST 19, 2024

Donor segmentation is the process of dividing a nonprofit’s donor base into distinct groups based on shared characteristics or behaviors. Impact on Retention Rates Effective segmentation goes beyond grouping donors by shared traits; it provides actionable insights to boost donor retention.

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Data Marketing Donor Mail 59

Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. This is NOT the time to take your foot off the gas!

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Campaign Giving Strategy Social Media 130

fusionSpan

SEPTEMBER 26, 2024

Associations and nonprofits constantly face the challenge of staying connected with their audiences while managing their limited resources. I’ll give you one word: automation. So, how do you stay ahead of the curve? Think about it.

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sgEngage

MARCH 4, 2022

With the busy year-end giving season fast approaching, you might be wondering what your organization can do to maximize donations, encourage recurring giving , and build lasting connections. In this article, we’ll explore three key findings from the Giving Experience Study and explain what they mean for your nonprofit, including: .

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Studies Experiment Giving Generation 91

Pamela Grow

JULY 24, 2024

Imagine this: Your nonprofit is in the midst of several key projects and is planning to launch a new community program, all of which will greatly benefit your mission. So, you ask yourself, “What if there was a solution that overcame these challenges and could turn into a steady revenue stream for my nonprofit?” Thanking participants.

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FAQ Guide Fundraising Nonprofit 52

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” What channels did you use last year? What’s your renewal rate? What’s your breakdown at various giving levels? How can you break down all year-end giving? Why end-of-year fundraising? Clean up your data.

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Free Fundraising Mail Nonprofit 88

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 342

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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M+R

SEPTEMBER 10, 2024

Since that initial spike, we’ve seen revenue decline over the last few years, but the work of food banks has never been more vital — in fact, the rate of people experiencing hunger in the United States is at an all-time high. We see investments increasing in Search and Display as well as diversifying into channels like audio.

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Benchmark Hunger Advocacy Channel 64

Qgiv

JULY 6, 2022

Giving day campaigns are an increasingly popular online fundraising option for nonprofits everywhere. While the most well-known giving day is Giving Tuesday, more and more organizations are looking to partake in other giving days to engage their community of donors and meet their fundraising goals.

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Hosting Giving Guide Kentucky 52

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Why should nonprofits use mobile messaging? Mobile messaging is becoming an increasingly popular communication channel for nonprofits.

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Nonprofit Tech for Good

APRIL 23, 2019

Nonprofits are doing important work every day that impacts lives and makes our world even better. In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. There is no shortage of CRM’s in the market that sell to nonprofit organizations.

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Metrics Nonprofit Profile Platform 263

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. A study by Edgerank Checker found that Facebook posts from nonprofit Pages only reached an average of 7.7% of their total audience.

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email Rate Social Media ROI 52

sgEngage

MAY 27, 2021

Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. billion was donated to nonprofits on GivingTuesday in 2020. This giving day takes place the Tuesday after the U.S.

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Giving Metrics Retention Demographics 122

Qgiv

SEPTEMBER 2, 2024

Managing a nonprofit takes patience, hard work, and a lot of organization. Luckily, there are many nonprofit software solutions designed to meet the unique needs of your organization and help keep you and your staff from getting overwhelmed! How to use nonprofit software Top nonprofit software solutions What is nonprofit software?

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Software Effective Nonprofit Collaboration 98

Pamela Grow

JULY 24, 2024

Auctions are among the most engaging and lucrative fundraising events your nonprofit could host. Your nonprofit may host a silent auction in-person or virtually and run it concurrently with other elements of a fundraising event, such as gala entertainment, a golf tournament, or even a 5K race. Seeking out nonprofit discounts.

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Impact Tips Organization Nonprofit 52

Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. About page.

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Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Marketing Analysis Nonprofit Audience 52