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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

AI-Powered Insights: Salesforce’s Einstein AI analyzes donor data to predict future giving potential, identify major gift prospects, and recommend personalized engagement strategies. Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail.

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Convert the Next Wave of Rage Donors into Lifelong Supporters

sgEngage

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Did they make their first (only) gift during the election cycle? They want to feel heard. Pick up the phone.

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What’s Your End-of-Year Strategy for Planned Gifts of Assets?

sgEngage

He was a donor to one of our charity clients and we had talked about the possibility of gifting assets to reduce or eliminate tax liability. Many situations can indicate a donor’s readiness to discuss end-of-year gifts of assets. How, then, should you talk about year-end gifts of assets? The call came on December 2.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

There’s still time for your organization to secure important year-end gifts—if you can capture people’s attention and motivate them to support your cause. Tailor your most compelling narratives for different channels to share them widely. Share uplifting narratives optimized for your channels.

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Fundraising New Year’s Resolutions

Bloomerang

Establish funding priorities: What gifts do you need of time, talent, and treasure to robustly champion your mission? To really improve the results, show where the additional gift income will come from. Craft a compelling case for support: How d o you articulate your cause? Capital projects and improvements?

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GivingTuesday: 5 Ways To Steward One-Time or First-Time Donors  

The NonProfit Times

GivingTuesday is the day of the year where you find people of all ages and all demographics opening their hearts and their wallets to donate to causes and organizations that are important to them or to find new initiatives to support. How confident are you that the right strategy is in place to turn one-time donors into long-term supporters?

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End-of-Year Fundraising Problems (And How To Solve Them)

Bloomerang

What are you asking donors to support? If you suggest that my $100 gift will end hunger, I won’t believe you. Why is their support needed now? A : Response rates differ by channel, for example, direct mail vs. email. One of the greatest gifts we can give our donors is the gift of being known by us.

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