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New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising

The NonProfit Times

The past 12 months were no exception, with 40% reporting increasing retention efforts, 18% saying their efforts had stayed steady, and 34% indicating they had pulled back on these endeavors. In contrast, only 29% had increased their retention efforts, while nearly half (46%) said they had cut back on retention marketing.

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7 Steps to Better GivingTuesday Donor Retention

Neon CRM

It’s easy to focus on fundraising success and forget about donor retention. GivingTuesday Donor Retention Makes Financial Sense… While you work on your plan to attract new donors on GivingTuesday, spend some time thinking about how you’ll retain them after the big day. It’s one of the most high-profile fundraising days of the year.

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4 Communications Strategy Tips for Donor Retention

sgEngage

One of the best methods to increase your donor retention is to leverage your overall communication strategies. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . Tip #2: Segment your audience .

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New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising

The NonProfit Times

The past 12 months were no exception, with 40% reporting increasing retention efforts, 18% saying their efforts had stayed steady, and 34% indicating they had pulled back on these endeavors. In contrast, only 29% had increased their retention efforts, while nearly half (46%) said they had cut back on retention marketing.

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A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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How to Improve Donor Retention

Allegiance Group

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Double the Donation ] The current donor retention rate is 41.9%. M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [