New Data: Major Gifts, Multiple Revenue Streams Boosting Fundraising
The NonProfit Times
SEPTEMBER 23, 2024
The past 12 months were no exception, with 40% reporting increasing retention efforts, 18% saying their efforts had stayed steady, and 34% indicating they had pulled back on these endeavors. In contrast, only 29% had increased their retention efforts, while nearly half (46%) said they had cut back on retention marketing.
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