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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Multichannel Givers: The Key to Online Fundraising Success

NetWits

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. So what’s the harm in dropping a channel? Download Now!

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

Try filtering for donors who: have a lifetime gift amount of $500+, 10+ volunteer hours, 10+ soft credited gifts, and gifts coded with your social media campaign or your annual appeal solicitation. With the use of QR codes, donors can easily scan your letter with their phone and be immediately directed to your donation form.

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ Double the Donation ] The current donor retention rate is 41.9%.

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

The final 4-6 six weeks of the year is a great time for all of the seeds you have planted during the year to bloom with year-end gifts. This applies to things like #GivingTuesday , of course, but also to the pleas that so many organizations make for “30 gifts – just 30 gifts! – Stick with adding beds. by the end of the year!”

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. Make sure your website is mobile optimized for donors using their cell phones. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

Whether with an email or a text message (or even a phone call!), Receiving that small gift—along with annual updates on how “their” animal is doing—is measurable, touchable, huggable proof that an annual subscription is a big deal. It sounds simple, but nonprofits shouldn’t underestimate the importance of the personal touch.

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