2024 Online Fundraising Statistics for Nonprofits
Nonprofit Tech for Good
MARCH 20, 2024
Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). higher than 2022—and 10% fewer people participated. M+R Benchmarks ] 0.23% of organic website visitors made a donation, generating an average of $0.77 increase in revenue. billion—only 0.6%
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