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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 338
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How To Use Facebook Metrics To Give Your Audience the Content They Want Most

Beth's Blog: How Nonprofits Can Use Social Media

I found this wonderful infographic that takes you through the process of setting goals, making them measurable, picking your metrics, and making decisions based on your data. Here’s some tips on providing powerful content for your Facebook channel that you can improve with measurement. I look at these on a per post basis.

Metrics 125
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From Mission To Message: Designing Marketing Materials That Inspire Action

Bloomerang

Nonprofit Tech for Good) Design effective nonprofit marketing materials Next up is the fun partdesign. If you plan to adapt a marketing piece across print and digital channels, keep in mind that specifications will vary so youll need to adjust the layout and format accordingly. CMYK for print and RGB for digital).

Action 94
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Six steps to celebrate GivingTuesday 2024 at your association

Nimble AMS

Share why their gifts are important, what goals your organization is trying to reach, and include any donation metrics. Leveraging a P2P fundraising platform can elevate your association by helping you create a fun and compelling campaign. Highlighting members who give encourages other members to contribute to your association’s cause.

Celebrate 101
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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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When Is One Million Fans on Facebook Worth More Than A Million Bucks?

Beth's Blog: How Nonprofits Can Use Social Media

Like all rock star nonprofit social media mavens, Carie Lewis is a curator of social media metrics. She and her team build their integrated strategy around results metrics. ” They also have metrics for specific campaigns and Carie is very good at tracking tactics against data to improve and get better results.

Facebook 117
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Spreadsheet Aerobics: Actionable Measurement for Social Media

Beth's Blog: How Nonprofits Can Use Social Media

We get so overloaded by meaningless data collection, that we're exhausted before we get to do the fun part: making sense out of it. My Facebook page is focused on a listening and engagement objective - starting and maintaining a conversation. I look at the following metrics: Total Interactions. The key here is actionable data.