Whole Whale

SEPTEMBER 8, 2023

Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. Focus on optimizing donation channels for mobile. Growing your community of supporters is the only measure that matters.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

NTEN is also doing this flash poll to learn how nonprofits make sense of their own data. I’d love to see a survey of nonprofit measurement practice that quantifies this. Measuring Networked Nonprofits: Using Data for Social Change is the topic of the book I’m co-authoring with KD Paine.

Results 95

Results Data Charlotte Measure 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 2, 2011

The focus is how to effectively integrate social media channels and measure and learn. During the Webinar, I polled the group’s general approach. If there are too many unanswered questions about the impact of the technology platform, better to wait until others have been able to deliver tangible value.

Google 119

Google Change Social Adopt 119