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Liquid Death lands $75 million more to expand the brand

TechCrunch

” Some of these marketing pieces come together quickly, he said, in two weeks or less when “an idea comes out of nowhere.” ”For a lot of food and beverage brands, Amazon is often their biggest sales channel.” ” Other times, a marketing piece can be a six-month-long process. It matters, he continued.”For

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How to Win the Story Wars

Care2

Not only are they engaging with us in great conversations across social media channels, they are also our critics, so being sincere is critical. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. Who's the unlikely heroes here?

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