Remove Channel Remove Facebook Remove Metrics Remove Websites
article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. His work is focused on nonprofits, advocacy, and public affairs. 1) Set up a conversion event and create a campaign.

Facebook 224
article thumbnail

How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

Before attempting to track your campaign, you must have GA4 properly installed on your website. Step 2: Build Your UTMs Or Integrate Your Advertising Platform The primary benefit of GA4 is that it is designed to help you evaluate ALL of your marketing channels (email, advertising, etc.) While of course, META, Snapchat, TikTok, etc.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Incorporating trackable links to your organization’s website through social media analytics platforms is another essential practice. In influencer campaigns, measure reach and impressions.

article thumbnail

3 Channels to Use to Effectively Market Your Small Business

Nonprofits Source

In this article, we’ll explore the top platforms you can leverage to get the word out about your business, including: Your Website Social Media Mobile App A well-designed marketing plan can give your business the fuel it needs to bring attention to its services, products, events, campaigns, and more.

Channel 52
article thumbnail

How to Find Your Campaign Data in Google Analytics 4 – Updated For 2024!

Whole Whale

Before attempting to track your campaign, you must have GA4 properly installed on your website. Step 2: Build Your UTMs Or Integrate Your Advertising Platform The primary benefit of GA4 is that it is designed to help you evaluate ALL of your marketing channels (email, advertising, etc.) While of course, META, Snapchat, TikTok, etc.

article thumbnail

Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process.

Data 59
article thumbnail

Does Your Nonprofit Need a Website Revamp? How to Tell

Top Nonprofits

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your website doesn’t reflect your current brand. Your website isn’t mobile responsive.

Websites 115