Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. 3) Multi-channel communication keeps you top of mind The average American sees 4,000-10,000 ads per day !

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Lesson Marketing Amazon Mobile 301

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. They can also improve the donor experience. It suggests the best channels to ask for donations. They reach them through the best channels.

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Donation Data Fundraising Analytics 239

Nonprofit Tech for Good

FEBRUARY 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits.

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Social Media Social Media Tech 254

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

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Social Media Relationship Donor Media 52

Get Fully Funded

AUGUST 19, 2024

By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process.

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Data Marketing Donor Mail 59

Nonprofit Tech for Good

FEBRUARY 17, 2022

Focus on Experience. Be sure to focus on experience before anything else. The good news is there is an invisible string connecting all the positive experiences above, so measuring your event’s success , reach , and therefore, growth can be a domino effect. What does “mission accomplished” look like, exactly?

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Tips Fundraising Management Cancer 318

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Avatar Organization 209

Qgiv

JUNE 29, 2021

Social media is an incredibly powerful storytelling tool for your nonprofit. According to our report, Navigating the Unknown: 2020 Findings to Future-Proof Your Fundraising , social media posts were the number one driver of charitable gifts in 2020—ahead of email and direct mail appeals! Sprout Social.

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Social Media Tools Media Create 89

M+R

APRIL 24, 2024

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. The social media landscape is changing quickly.

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Benchmark Studies Ireland Metrics 69

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Mail Relationship Digital Donor 52

Nonprofits Source

JULY 22, 2024

Since these generations look for ways to channel their passion for activism, human rights, and volunteering, your nonprofit can help them carry out the change they seek. Streamline the donation process with easy-to-scan QR codes in your direct mail and flyers that take them directly to your donation page.

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Tips Nonprofit Social Media Demonstration 52

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 106

Nonprofit Tech for Good

AUGUST 19, 2023

Nowadays, life’s moving fast, and donors really appreciate the option to give when they want to, without dealing with going somewhere or mailing a check. When it comes to online giving, donors don’t have to stress about being there in person or mailing in their support.

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Donation Digital Online Giving 189

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Social Media Media Social Stats 230

Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc.

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Social Media Conservancy Interview Media 201

Connection Cafe

MARCH 26, 2021

Instead, you can support and build upon your current efforts with marketing on new channels. Digital marketing can reach new heights when it’s supported by a direct mail marketing campaign that works in tandem with your online strategy. To explain how this works, this article will discuss how direct mail can: Build Momentum.

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Mail Support Channel Campaign 44

Nonprofit Tech for Good

NOVEMBER 29, 2010

What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Who maintains your social media campaigns? We have two full-time, paid people working on social networking along with me. Posterous: BigCatRescue.posterous.com.

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Social Media Interview Examples Media 241

Nonprofits Source

JULY 2, 2024

How did you promote the event and through which channels? This approach works because it simplifies the marketing process and streamlines the user experience. Lay out your additional marketing channels. Consider your audience’s preferred channels. Who did you invite? What donor segments did they fall into?

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Marketing Strategy Registration Channel 52

Nonprofit Tech for Good

FEBRUARY 14, 2011

Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. That said, here are five ways to do so using social media: 1) Blog, blog, blog!

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Newsletter Social Media Build Media 234

The Modern Nonprofit

JANUARY 2, 2024

The Importance of Testimonials Testimonials are personal endorsements, typically in the form of a statement or story, that reflect a person’s experience with your nonprofit. They provide social proof, essential in attracting and retaining partners and supporters. This transparency enhances the credibility of the testimonials.

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Story Guide Support Analysis 104

Neon CRM

AUGUST 18, 2023

Did you receive the most donations on a day you posted an impact video on social media? Your plan should include your campaign’s messaging, theme, channels, and follow-up plan, for starters. Ask questions like: Have donors responded better to email over direct mail? Set S.M.A.R.T. Goals S.M.A.R.T.

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Campaign Giving Tips Mail 98

The Modern Nonprofit

SEPTEMBER 18, 2024

With a user-friendly interface and a wide range of customization options, you can craft a unique and branded experience that reflects your nonprofit’s mission and values. Additionally, Flipcause’s campaign pages are designed with user experience in mind.

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Campaign Tools Management Fundraising 52

Neon CRM

SEPTEMBER 5, 2024

Nearly every social post, email, or direct mail piece you create for the big day will point people to this page. Try creating different forms for unique donor segments, different appeals, or individual channels you use to raise money. Your GivingTuesday donation form is one of the most important pieces of your campaign.

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Donation Build Images Gift 92

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Gratitude is important on its own, but it can also help you build the kind of donor experience that encourages supporters to stay connected and engaged. It’s a channel that functions as part of your larger digital strategy. Then you send a postcard two weeks later.

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email Campaign Ideas Tips 91

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Care2

JANUARY 24, 2013

Leads acquired online are often best nurtured through social networks and converted in the mail, or over the phone if you're after monthly donors. Direct mail donors give more if they are hearing from you via email and social networks. In this webinar you'll learn about: Building social media into your email and website.

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Channel Social Media Wyoming Integration 66

EveryAction

JULY 31, 2023

People tend to experience heightened generosity and are increasingly motivated to make charitable contributions, which explains why so many nonprofit fundraisers refer to this period as the year-end giving season. We recommend implementing a multi-channel engagement strategy that meets donors where they are.

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Gift Guide Calendar Philanthropy 201

Get Fully Funded

JULY 2, 2024

QR codes facilitate a seamless giving experience by directing supporters to a mobile-friendly donation page where they can give securely using their preferred payment method. Include QR codes in promotional materials for your event, such as flyers or social media posts, so attendees can register directly from their phones.

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Raise Donation Registration Instructional 59

NonProfit Hub

JULY 27, 2024

Take a Multichannel Approach to Outreach Many nonprofits make the mistake of using just one outreach technique when, in reality, different channels have varying strengths that can help reach various audiences. However, you can point back to this resource through additional online channels to direct your audience to learn more.

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Tips Nonprofit Companies Channel 51

Nonprofit Tech for Good

OCTOBER 5, 2009

As the Web goes mobile , so does social media… and so should your nonprofit. If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters.

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Social Media Mobile Media Myspace 193

M+R

JUNE 10, 2021

From Apple’s official announcement : “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. From screenshots that’ve been shared, it looks like the “Protect Mail activity” option loads ALL content. What’s happening?

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Rate email Open Change 122

sgEngage

SEPTEMBER 11, 2023

With the right tools in place, anyone can organize a golf tournament, regardless of their golf knowledge or experience. Leverage digital channels. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns. Why should my nonprofit host a charity golf tournament?

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Charity Create Sponsor Sample 87

NTEN

FEBRUARY 8, 2013

So far, most nonprofits have responded to the challenge by including social media as just another outreach tool in a crowded kit that includes direct mail, PSAs, personal outreach, and more. But social media isn't just another channel.

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Social Media Support Media Social 73

Top Nonprofits

NOVEMBER 9, 2021

In 2020, the pandemic and its resulting social distancing guidelines led nonprofits to experiment with virtual events (many of them for the first time). For example, it’s more difficult to experience catering and an attractive venue digitally. Social media. Marketing specialists. Tech experts.

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Virtual Nonprofit Stream Channel 105

Pamela Grow

JULY 24, 2024

Then, structure your event in a way that excites them and leaves them feeling satisfied with their experience. or local experiences (such as annual passes to a nearby amusement park). Develop a Multi-Channel Marketing Strategy As with any fundraiser, spreading the word about your auction early and often will maximize participation.

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Impact Tips Organization Nonprofit 52

The NonProfit Times

JULY 16, 2024

Experience management and direct response fundraising firm Moore has released its Moore Audience-Centric Testing Suite (ACTS), a packaged suite of testing tools designed to enhance the effectiveness of fundraising creative and communications across all marketing channels.

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Template Test Channel Storytelling 52

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Thanks to social media, spending quality time with your members doesn’t always have to happen face to face.

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Strategy Measure Social Media Metrics 98