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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Share your best stories—but go beyond just posting them on one platform. Tailor your most compelling narratives for different channels to share them widely. Hashtags are not as widely used on Facebook as on other platforms, so many experts recommend using 1-2 per post, as WFP USA has done here. Partners in Health: Fanta’s Story.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. Distribution: Determine which platform makes sense for your nonprofit to host this series. Where is your engagement the strongest?

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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Multichannel fundraising refers to reaching the same donors through multiple communication methods, or channels. For example, you might pair a direct mail appeal letter with a follow-up email that includes a video or other interactive element. On social media, pair your posts with a link to your donation form. About the Author.

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10 Best Practices for a Successful Peer-to-Peer Fundraising Program

Nonprofit Tech for Good

Choose the right platform. It’s never been easier to get started on an online fundraising platform. In fact, 33% of nonprofits worldwide are already using a peer-to-peer platform*. However, with all of the fundraising platforms to choose from, you want to make sure you’re making the best decision for your nonprofit.

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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

A donor will be pleased to learn that, for example, their $100 donation helped kickstart a conservation project or deliver a week worth of food to a family in need. Nonprofit organizations can show donors the impact of their donations by linking dollar amounts to real-life outcomes on their websites, social media channels, and donation pages.

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Nonprofit Communications Plan: How to Pick the Best Platform for Your Message

Bloomerang

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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