CauseVox

MAY 17, 2024

Master the art of storytelling across various channels to create compelling narratives that engage and convert. Discover how personalized narratives can boost every part of your multi-channel campaign, connecting deeply with donors and increasing impact. Embark on a journey where storytelling is key to fundraising success!

Channel 85

Channel Storytelling Fundraising Exercise 85

Nonprofit Tech for Good

APRIL 21, 2022

It sounds simple, but nonprofits shouldn’t underestimate the importance of the personal touch. A donor will be pleased to learn that, for example, their $100 donation helped kickstart a conservation project or deliver a week worth of food to a family in need. Whether with an email or a text message (or even a phone call!),

Impact 325

Impact Donation Donor Social Media 325

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. Artificial intelligence is also changing how we personalize donor experiences and maximize donations. It predicts outcomes and personalizes interactions with prospective donors. Personalized requests are crucial.

Donation 246

Donation Data Fundraising Analytics 246

Nonprofit Tech for Good

AUGUST 11, 2024

For nonprofits, AI can automate routine tasks, analyze large datasets, personalize donor communications, and much more. Here are some examples of how this approach can be applied: How can I be more open to exploring AI? At its core, AI refers to computer systems designed to perform tasks that typically require human intelligence.

Tutorial 292

Tutorial eBook Nonprofit Language 292

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Practice 235

Practice Fundraising Guide Channel 235

Bloomerang

JULY 7, 2022

Creating a fundraising call script gives you a few handy talking points to guide the conversation in a positive, productive direction and to help you prepare for the different ways the person you’re calling might react to your request. Example fundraising ask script for your nonprofit’s staff members. I’d love to hear yours.”. “I

Script 111

Script Examples Donation Fundraising 111

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. The goal is to learn important facts, such as why they joined, why they stay, how they prefer to be communicated with, and whether they prefer in-person or online events.

Associations 320

Associations Product Virtual Survey 320

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Rather than creating something completely different, use your brand values, personality, and key messages as a guide first, allowing donors to better understand and recognize you amid the crowded end-of-year fundraising space. You might think they’re redundant—but your audience won’t. Repetition is key to building a strong brand.

Communication 291

Communication Fundraising Hints Test 291

Nonprofit Tech for Good

DECEMBER 9, 2022

Healthy nonprofits diversify revenue by tapping a variety of resource streams and funding channels. With Giveffect, for example, you’d set up your campaign with a checkout flow that includes options to donate one-time, monthly, or as a pledge. For example, they may attend your events or volunteer their time or skills.

Fund 322

Fund Pledge Nonprofit Gift 322

Association Analytics

JUNE 25, 2024

When you’re dating, you don’t show up in a bar, sit down, and immediately ask the person next to you to get married. Personalized and Targeted Content Personalization in communication, like addressing members by name and highlighting benefits they’ve used, can create a more engaging experience.

Campaign 169

Campaign Associations Channel Retention 169

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be Informed. Then help implement these tools. Cultivation.

Fundraising 335

Fundraising Mail Law Donation 335

Nonprofit Tech for Good

MAY 13, 2020

Between Zoom video calls, dozens of Slack channels, and the (occasional) TikTok video with the kids, information is speeding past our cerebral cortex at an alarming rate. That’s a lot of responsibility for one person. On one hand, it’s stopped everyone in their tracks physically, hunkered down at home, unable to travel.

Benefit 264

Benefit Organization Files Nonprofit 264

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. This information can then be given to your donors and used on your marketing channels.

Tools 359

Tools Fundraising Analytics Analysis 359

Nonprofit Tech for Good

FEBRUARY 17, 2022

How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Use information wisely to reach folks with a personal, heartfelt invitation to join the fight your organization began.

Tips 325

Tips Fundraising Management Cancer 325

Nonprofit Tech for Good

SEPTEMBER 19, 2024

For example, OpenAI’s ChatGPT and Google’s Gemini have revealed the secret sauce behind what’s working for successful nonprofit giving marketing campaigns. Multi-channel strategies were crucial for broad outreach, frequency and engagement. Multi-channel strategies were crucial for broad outreach, frequency and engagement.

Campaign 195

Campaign Google Giving Nonprofit 195

Nonprofit Tech for Good

APRIL 23, 2019

Can all aspects of donor communication be personalized? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? A big partner implies resources and stability, but it also comes with bureaucracy and more channels to work through.

Metrics 263

Metrics Nonprofit Profile Platform 263

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Module 169

Nonprofit Tech for Good

DECEMBER 3, 2020

For example, the Community Food Bank of Arizona : 3) Invest in Facebook Ads. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. 3) Upload visual content that tells the story of your organization.

Facebook 364

Facebook Practice Avatar Nonprofit 364

Nonprofit Tech for Good

OCTOBER 25, 2019

The reason these peer-to-peer fundraisers are so effective is that they can tap into networks of people who aren’t personally invested in your cause but who are willing to give based on their relationships with your organization’s supporters. 2) Cross-promote via multiple channels. 3) Send direct invitations to past creators.

Facebook 222

Facebook Raise Fundraising Audience 222

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. My YouTube examples don’t quite fit this lofty definition. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

YouTube 221

YouTube Industry Leadership Podcast 221

Nonprofit Tech for Good

MAY 31, 2020

Like you, many of your constituents are also working from home, using their personal cell phones and email addresses. Make a plan to segment your constituent base and decide who from your organization will make personal contact with your constituents.”. Many nonprofits rely heavily on in-person fundraising. Engagement.

Survey 340

Survey Virtual Nonprofit Sponsor 340

.orgSource

DECEMBER 11, 2023

CertLink is a perfect example of technology with a heart, or systems where the pulse is customer satisfaction. Go Beyond Personalization Personalization has been a professional persuader’s go-to convincing technique for some time now. Get Closer to Wow According to Gartner, the DXP market is expected to have reached $20.2

Tech 221

Tech Gartner Online Platform 221

.orgSource

SEPTEMBER 10, 2024

These are a few examples of how to use technology to tap into the powerful emotional drivers that spark engagement across association communities. We can provide instant responses that are personalized and meaningful. Email marketing platforms, social media channels, and mobile apps deliver timely and relevant information.

Technology 221

Technology Collaboration Associations Interaction 221

.orgSource

JANUARY 22, 2024

By designing systems, products, and services from the perspective of their human users, we can compensate for, and even exceed, what might be accomplished in a person-to-person transaction. Every person on your staff must have access to data and understand how to use it to improve member relationships.

Life 221

Life Digital Data Skills 221

Nonprofit Tech for Good

DECEMBER 6, 2018

3) Google Ads are a hugely effective digital marketing channel. Google Ads have consistently driven the most engaged and valuable traffic of all acquisition channels. ’ Your ad for holiday cards appears in the person’s search results, perfectly matching their expressed interest. .

Google 253

Google Grant Profit Adwords 253

.orgSource

JULY 3, 2023

The big-ticket events are in person. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. Dan offers a unique example of this type of video recycling. Much of what associations do today is analog. Many groups still print a magazine.

Video 221

Video Communication Create Strategy 221

Nonprofit Tech for Good

JUNE 23, 2020

For example, Alley Cat Allies’ Cat-alyst Society – Monthly Giving Program : This page should have a URL that can be easily promoted in print newsletters and postcard campaigns, such as alleycat.org/givemonthly. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

Practice 342

Practice Online Fundraising Nonprofit 342

.orgSource

APRIL 29, 2024

As I write, most of my readers are currently using this technology either for personal projects or in the office. “Don’t stand on the tarmac ogling the launchpad. Once you’ve signed on for the voyage, know that every AI from ChatGPT to DALL-E has a different personality and skill set. It’s liftoff.” David cautions.

Learning 221

Learning Brain Associations Childhood 221

Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. Ways to ask: Get members to update their profiles, send an email to gather their feedback, or collect information at in-person events like what sessions they attend. Let’s use course registration as an example. Test and Learn!

Taxonomy 169

Taxonomy Content Data Strategy 169

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

Platform 120

Platform Communication Indianapolis Channel 120

Association TV

JULY 29, 2022

The idea of an office, or a physical place in which a person sits down to work, isn’t new. University of Technology Research Fellow, Augustin Chevez and Senior Lecturer, DJ Huppatz note one early example of the office in classical art: Botticelli’s “Saint Augustine in His Study,” painted all the way back in 1480.

Place 287

Place Associations History Work 287

EveryAction

JUNE 21, 2023

For example, a local nonprofit working on educational issues may raise awareness about specific school board policies with the aim of making them more inclusive. Depending on the organization’s size and locality, there may be specific local issues or pieces of legislation that are most important for them to make supporters aware of.

Advocacy 199

Advocacy Generation Strategy Awareness 199

Allegiance Group

SEPTEMBER 18, 2024

Social media, emails, texts, digital ads, videos, and even printed mailers offer opportunities to connect in more personal and customized ways. Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. It focuses on who you’re talking to, not the channels.

Channel 52

Channel Build Mail Structure 52

EveryAction

MAY 11, 2023

Use a template for your ask and keep refining it: For example, if you’re working to build support for a bill, you might use a variation of this ask to gather petition signatures: “We have been fighting to stop [X] for 20 years. If your training is in-person, provide childcare. Share urgent calls to action across channels.

Advocacy 207

Advocacy Nonprofit Training Train 207

EveryAction

OCTOBER 12, 2022

I recommend that nonprofits mail out “no ask” holiday cards, give donors a gift by dropping off holiday plants such as poinsettias or even branded nonprofit organization swag, or even send a holiday greeting video or personalized text message. Can they use their personal channels to uplift your organization’s event or message?

Donation 159

Donation Donor Advocacy Gift 159

The Modern Nonprofit

JANUARY 2, 2024

The Importance of Testimonials Testimonials are personal endorsements, typically in the form of a statement or story, that reflect a person’s experience with your nonprofit. Integrate Across Communication Channels Use testimonials in a variety of your communication channels.

Story 104

Story Guide Support Analysis 104

Bloomerang

MAY 30, 2022

Here are a few examples of SMART goals you might set for your organization: We will plan and launch a monthly giving program by September 1. This plan will include at least seven meaningful, personal thank you touches in a six-month period. For example, you might decide to plan: Peer-to-peer fundraising campaigns. Direct mail.

Guide 133

Guide Fundraising Social Media Channel 133