Beth's Blog: How Nonprofits Can Use Social Media

JULY 9, 2010

Networked Nonprofits know how to close the loop between social media and offline actions. Whatever channel they use, they’re building a bridge from online to onland. Take Twitter for example. Tags: Tips Tools and Tactics online-offline tweet up. They understand that it is a scaffolded process. Planning TweetUps.

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NetWits

NOVEMBER 15, 2011

Looking for some good data and examples for your fundraising team? While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. Year-End Fundraising Examples.

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NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. For example, while online is far and away the giving channel of choice for new donors under age 65, those same donors renew via offline channels 40% of the time.

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Nonprofit Tech for Good

AUGUST 29, 2022

Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. For example, if a volunteer may to drive to serve the cause, that individual must have a good driving record. Giveffect, for example, offers online applications with options to customize fields and questions.

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NetWits

MAY 19, 2011

Examples include best time or days to communicate with friends, how often to cummunicate, tone of voice and simply the need to ask and ask often, as well as thank and thank often! Also consider a bi-weekly or monthly newsletter that includes quick tips, examples from other fundraisers, and links to available resources. Saying Thanks.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 29, 2010

There have also been some good critiques of the article that I’d like to highlight here: Article Isn’t Well Researched: There Are Good Examples Out There of Folks Using Social Media for Activism. The examples are there, too. I posted a link on FB page and it prompted quite a discussion from nonprofit folks.

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Amy Sample Ward

SEPTEMBER 18, 2012

The responses lean towards a reality in which our online presence is just as diverse as our offline personalities – people are connecting with a mix of others on difference platforms. You don’t have to mix your channels! Are you mixing your personal and professional self online?

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CauseVox

AUGUST 10, 2021

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline.

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Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices). Be Informed. Earned Income.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. And you shared them!

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Beth's Blog: How Nonprofits Can Use Social Media

MARCH 28, 2013

Here’s a summary of tips, tools, examples, and resources for getting the most of our your nonprofit event with social media. John Haydon also notes that EventBrite can be integrated into your Facebook Brand Page. Take the above example from charity:water for World Water Day.

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Amy Sample Ward

SEPTEMBER 20, 2013

A common example of this that I hear often is with volunteer engagement. An organization has, for example, 20 volunteers, and they want to track the hours contributed, the impact on programs, and so forth. Is data helpful if you can’t change it?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 24, 2014

This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels. Since many policy makers (or their staff) may be monitoring social channels, it is another benefit. If other leaders in your field are using social channels, your CEO can easily connect for leadership conversations.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2010

Step 2: Share Across Channels. With everything connected, now you can start thinking about ways to strengthen the bonds between your online channels, which encourages your supporters to move between them and to connect with you in multiple ways. Track how supporters are engaging with you through various channels online.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

I used David Hood as an example. Take for example the SFSPCA Facebook Page, a stellar example of engaging fans that David discovered for me. The presentation takes the audience through my Principles for Effective Social Media with examples from the audience and others. Examples: Wildlife Direct and Brooklyn Museum.

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Connection Cafe

SEPTEMBER 5, 2017

This year’s Women’s March and March For Science are just two examples of this incredible trend. At ACS CAN, we’re seeing this newly inspired level of activity reflected in our offline recruitment as well. While the effort to recruit offline volunteers is never easy, the timing for such a campaign has never been better.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2011

The discussion about the recent changes on Facebook has focused mostly around what it means for individuals, particularly the tension between openness and privacy. Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. And, that is how they measure success.

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Facebook Results Change Organization 137

Amy Sample Ward

NOVEMBER 23, 2011

If your community meets offline at a local watering hole to share opinions and make plans, don’t bother setting up a Twitter account with the purpose of influencing them. By last month, the user ratio between male and female had come up to about 70/30 and the country with the second highest number of users was India at about 13 percent.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

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Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 7, 2010

My goal was to find examples of some if the concepts I was going to share from the group itself. This helps spark peer conversations and indeed a quick check of the chat transcript shows it to be case. I had hoped to find a good example of a museum or an arts organization with a custom landing tab.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2013

With this year’s GivingTuesday less than a month away , there’s lots of tips and best practices on how to leverage social media during the giving season both online and offline. For example, this year several cities, like Baltimore, are launching city-wide campaigns. Tal Frankfurt (@cloud4good) November 8, 2013.

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Amy Sample Ward

FEBRUARY 19, 2011

The first example of direct content is the use of Wikipedia during the 7/7 bombings in London. Another direct content example is that of the number of websites that emerged post-Hurricane Katrina. Some include the Red Cross, The Weather Channel, local newspapers, Craigslist, and others. Examples from Haiti.

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Disaster Social Media Haiti Media 206

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Here’s what makes SMS opt-ins a great addition to your subscriber collection avenues: They offer flexibility, allowing you to gather opt-ins offline and online.

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Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. I’m bummed that I cannot participate this time around (will be traveling with my family, enjoying some offline adventures) but am already looking forward to the next opportunity!

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NTEN Media eLearning Case Study 105

Kindful

APRIL 28, 2021

There are a lot of examples of hybrid events. Put simply, a hybrid fundraising event simultaneously or asynchronously combines offline and online experiences. Simply live-streaming your in-person event technically qualifies, but a stellar hybrid experience is one that is multi-channel and interactive.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 7, 2014

The guide offers a few examples, and a reminder that you don’t have to use them all: Dollars to be raised. Making it easy for your champions to do the work is also important and you’ll find lots of templates and examples that you can remix on the Knight Foundation’s Giving Day Playbook and toolkits on the GivingTuesday site.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. It is also about reconnecting with those who have already graduated. Social media is an important channel for both these groups. Networked Nonprofit and Social Media Maturity of Practice.

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Nonprofit Tech for Good

JANUARY 30, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. Ideal for organizing regional chapters, activists, or special events, Meetup makes it easy for nonprofits to organize supporters online to then meet up face-to-face offline. To see a live example, view the Wibbitz Demo.

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sgEngage

DECEMBER 27, 2011

Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. This varies a lot by sector and online giving type, but is still significantly larger than the average offline gift. When does most of the online giving happen?

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Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. For example, see Plan Asia’s Flavors Page at flavors.me/planasia. For a great example of a nonprofit using Meetup, see the the Nature Conservancy’s Picnic for the Planet. For example, you can see my Re.vu

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Fun Resource Mobile Social Media 246

Amy Sample Ward

JUNE 24, 2010

What’s the difference between online and offline marketing – or is there one? Nonprofits seem to be more acutely concerned than small businesses, for example, about what someone might think or what someone might say about this or that, and it makes them too cautious and conservative in their marketing.

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Interview Marketing Guide Attitude 140

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. Here’s an example of 25 SMART social media objectives from arts organizations. It has been applied to specific social media channels – for example Twitter Ladder or Facebook Ladder or to describes different levels of engagement across channels.

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Nonprofit Tech for Good

DECEMBER 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. For example, see Plan Asia’s Flavors Page at flavors.me/planasia. For example, see the Local Impact Map for TechSoup.org. For example, see this recent Present.me For example, you can see my Re.vu Present.me.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. Total raise $5563 or 10% over goal of $5,000 in 2 weeks.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

We are also learning in public when we engage in in-depth conversation whether it is offline or online, for example in the comments of a blog post or asking questions on Twitter. Designated back channel moderators in the room to answer questions, throw links in the discussion while it was happening. Retweeting is boring.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 29, 2009

It covered many examples of how people were using Facebook for online activism as well as how nonprofits were using it for fundraising. You can do a lot with the look and feel of your Fan page - see the example of my landing page (or look at the welcome tab if you've already joined). She also included some practical advice.

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