Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers. Communicate benefits.

Organization 52

Organization Online Influence Metrics 52

Network for Good

MAY 14, 2021

Here are the Top 5 Takeaways from our conversation with Network for Good Product Manager, Peter Hart, and VP of Fundraising, Kimberly O’Donnell! Analyze progress using subscription metrics (for example, consider a donor’s “lifetime value”). For example: “P.S. Engage donors like subscribers.

Giving 86

Giving Retention Stream Music 86

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? If you need a specific metric for your reports, ask outside software providers to build a tool that can give it to you. Bedsider’s audience, for example, also follows Jimmy Fallon and Katy Perry, not only other groups that promote birth control. By Sacha Evans.

Social Media 122

Social Media Channel Difference Media 122

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Mobile 217

Mobile Track Media Fundraising 217

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

I’m honored to be part of the Schusterman Philanthropic Network and Jim Joseph Foundation for #NetTalks , a free, five-part webinar series for Jewish professionals who want to tap into the power and potential of alumni networks. The description: Using Social Media to Engage and Inspire Your Alumni Network.

Social Media 110

Social Media Network Media Free 110

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Here’s a small list of articles and blog posts that help frame this topic, including how the term “Data-Informed” was using in my recent book, “ Measuring the Networked Nonprofit.” Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good.

Social Media 101

Social Media Channel Data Media 101

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

In the Networked Nonprofit “ Learning Loops , we illustrated how networked nonprofits do a real-time, lighter assessment process as they engage their community and make improvements and adjustments along the way. No one knew what I was talking about. I’m not sure I did, but fast forward two years and it is here.

Benchmark 95

Benchmark Network Learning API 95

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. 2) Cross-promote via multiple channels. Another way to work around limited organic reach on Facebook is to promote Fundraisers via your other communication channels (this approach also has the benefit of being free).

Facebook 217

Facebook Raise Fundraising Audience 217

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

This peer learning exchange is designed to help state-based groups to be more effective in engaging their networks toward covering uninsured children. This peer learning exchange is designed to help state-based groups to be more effective in engaging their networks toward covering uninsured children. Use of counting metrics.

Network 98

Network Build Learning Strategy 98

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Money Campaign Online 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Last week, I had the pleasure of working with a group of Population and Reproductive Health grantees from Pakistan on a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers.

Pakistan 113

Pakistan NGO Network Exercise 113

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Mobile 184

Mobile Track Media Fundraising 184

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

We have designed and been delivering “ Friending the Finish Line ” with the goals of having organizations create an integrated social media strategy into their overall communications plan and as a way to accelerate the progress of their children’s health care advocacy work and create a peer networked learning community.

Social Media 98

Social Media Training Train Network 98

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. Dupe: Taproot is hub for new ideas and collaboration.

Social Media 189

Social Media Foundation Examples Media 189

Network for Good

MAY 14, 2021

Here are the Top 5 Takeaways from our conversation with Network for Good Product Manager, Peter Hart, and VP of Fundraising, Kimberly O’Donnell! Analyze progress using subscription metrics (for example, consider a donor’s “lifetime value”). For example: “P.S. Engage donors like subscribers.

Giving 52

Giving Retention Stream Music 52

sgEngage

APRIL 10, 2023

For example, if you discover your donor retention rate is falling, you can focus on donor stewardship in the months leading up to Giving Tuesday to boost retention. To expand your audience, consider how you can take a multi-channel marketing approach. Explore advertising opportunities such as: Your email newsletter.

Demographics 81

Demographics Retention Donor Campaign 81

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

This was the launch of a peer learning group called “ The Networked NGO ,” based on the ideas in my book, The Networked Nonprofit. The four-day intensive face-to-face training was for senior level staff and their social media staffers. Networked NGOs and Social Media Integrated Into Organizational Communications.

India 103

India NGO Network Exercise 103

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. For example, if the most popular page on your website is your “About” page, does that page have adequate calls to action to donate?

Fundraising 328

Fundraising Mail Law Donation 328

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

It is a judgement call. For example, a colleague recently said to me, “I have a mix of people who are my friends – my family and friends as well as professionals in my field. The subscribe option gives you another channel to share public information related to your work or professional life. Sharing in Public.

Metrics 131

Metrics Facebook People Change 131

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 122

Giving Metrics Retention Demographics 122

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Making the most of metrics means helping your organization’s leadership understand and apply the data purposefully. These metrics measure outcomes for programs which can be compared to previous ones.

Data 69

Data Metrics Nonprofit Analysis 69

sgEngage

MARCH 4, 2022

Since 2018, website donations have increased by 10%, beating out every other donation channel. . Social media and text donations saw the highest increase of usage in 2021 out of any other donation channel, showing that engagement from mobile devices should be a top priority. . Don’t be afraid to diversify your peer-to-peer efforts !

Studies 91

Studies Experiment Giving Generation 91

Greater Giving

MAY 25, 2022

You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel. For example, you might use geofencing to target people who visit a particular business or attended previous events hosted by similar organizations. Email streams.

ROI 81

ROI Marketing Strategy Sponsor 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2013

” When Alison Carlman , unmarketing manager for Global Giving, shared her social media measurement spreadsheet during a peer learning session I’m facilitating for Packard Foundation grantees based on “ Measuring the Networked Nonprofit ,” I couldn’t help but think, “Now That’s A Spreadsheet!”

Measure 111

Measure Metrics Movie Social Media 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

A few days ago, I asked for some stories " What is the value of listening through social media channels for your organization? " I wanted to see examples from nonprofit organizations engaged in listening and conversation and the value it has to their missions, programs, or marketing efforts. And you shared them!

ROI 91

ROI Examples Results Social Media 91

AccelEvents

JULY 23, 2021

Especially in the increasingly digital world, live events and in-person events offer networking, grow social connections, and fuel community. . When done right, events are valuable and can be an extremely effective marketing channel. . Make sure to provide networking and use persona segmentation to build shared business interests. .

Marketing 119

Marketing Strategy Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

I am leading a #Nettalks Webinar on “ Leveraging Social Media to Engagement and Inspire Alumni Networks ” at 2 PM EST today. On Monday, I shared a post about some network and strategy concepts. Celebrate the Accomplishments of Individuals in Your Alumni Network. Connect Alumni with Current School Experience.

Practice 109

Practice Tips Social Meme 109

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 21, 2009

The tool is quite fascinating because it combines a light weight social network analysis (see this page. There's lots of friends in my network that you explore. They identify different nooks and crannies of my network. I can also click on a map of someone in my network, KDPaine , for example, and see who her inner circle is.

Twitter 92

Twitter Network Tools Map 92

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

We identify opportunities for our distributed online campaigning network through our daily Big Listening. We mine our network and find the awesome stuff that few have seen, and we repackage it to go farther. Upwell’s network is key to our success. We call these fellow conservation comrades our “ distributed network.”

Campaign 125

Campaign Conservancy Measure Method 125

NetWits

APRIL 13, 2013

Does social media work as a direct response fundraising channel? Do you have examples of nonprofits doing exceptionally well using social to raise money? Based on the research we’ve done roughly 73% allocate 1/2 FTE to managing social networking activities. Is “dollars raised” the right metric for social fundraising?

Social Media 101

Social Media Media Social Fundraising 101

CauseVox

APRIL 13, 2022

Your supporters create personal and team fundraising pages and then connect with their social networks to collect donations from friends and family. An Example of a Personal Fundraising Page Using CauseVox. Flexible metric counting for donations, activity, and impact. Peer to Peer Fundraising Toolkit Example from Duradash.

Fundraising 77

Fundraising Benchmark Campaign Raise 77

AccelEvents

SEPTEMBER 1, 2021

For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs. You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

Virtual 105

Virtual Professional Marketing Fundraising 105

Neon CRM

NOVEMBER 14, 2023

For example, two of your goals could be to increase your membership by a certain number or percentage and raise a certain dollar amount. Utilizing various marketing channels is the best way to make sure your membership drive marketing is effective. Make it easy for your network to spread the word. Make your goals specific.

Benefit 52

Benefit Track Associations Marketing 52

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. . Source: HBR = Branding in a Digital Age. Source: Branding in a Digital Age - HBR.

Measure 104

Measure Storytelling Metrics Phase 104

Neon CRM

JUNE 1, 2023

Let’s take a look at two different nonprofit blogs as examples. Guest and Cross Posting: If you allow guest posts on your nonprofit blog, you can get additional views from that person’s network. Your followers and members will still be able to discuss the posts on the social media channels you’ve shared.

Practice 52

Practice Arkansas Spam Nonprofit 52

Qgiv

DECEMBER 8, 2022

When your supporters reach out to their networks and fundraise on your behalf, you can spread your organization’s mission and raise more money for your cause. For example, if your organization works with animals, a pet walk or run could be an attractive fundraiser to your donors. Market your fundraiser.

Money 52

Money Raise Causes Fundraising 52