Allegiance Group

FEBRUARY 14, 2023

in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. A donor acquisition strategy is essential to every nonprofit’s sustainability because adding new donors to the file will offset donor attrition and provide a new pipeline for future major donors. year over year. in 2016 to 19.3%

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Mail Donor Strategy Files 52

Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters.

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Practice Fundraising Guide Channel 230

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

Donation 239

Donation Data Fundraising Analytics 239

Neon CRM

MAY 31, 2023

That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. 37 Million U.S.

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Statistics Fundraising Metrics Mail 97

NonProfit Hub

JULY 27, 2024

By nature, nonprofits like yours depend on public support to fuel their mission-centric efforts. Let’s unpack the top nonprofit partnership outreach tips your team can employ to secure corporate support. Identify Companies That Share Your Values Your nonprofit isn’t just looking for any partner—you want to find the perfect fit.

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Tips Nonprofit Companies Channel 51

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 120

Bloomerang

AUGUST 16, 2024

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. But it’s time to think beyond direct mail pieces and brochures. Email provides nonprofits with abundant opportunities to get legacy giving messaging in front of donors. Aren’t legacy giving donors direct mail donors?

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email Marketing Giving Mail 82

CauseVox

AUGUST 10, 2021

As you’re getting ready to launch your next fundraising event for your nonprofit, there’s a lot of moving pieces. Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. Fundraising Event Invitation Example.

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Examples Create Fundraising Cancer 98

Nonprofit Tech for Good

FEBRUARY 17, 2022

How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 318

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications .

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Retention Communication Donor Strategy 106

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. Creating a marketing campaign might sound simple enough, but implementing a proper strategy with a multi-channel approach is easier said than done. Leverage your nonprofit data. Leverage your nonprofit data. Let’s dive in!

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Mail Integration Digital Strategy 52

EveryAction

MAY 11, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  A full-service marketing and creative agency, Media Cause helps nonprofits accelerate their impact.

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Advocacy Nonprofit Training Train 207

Greater Giving

DECEMBER 15, 2022

In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Digital Marketing Donor Channel 75

Nonprofits Source

JULY 22, 2024

For nonprofits, recruiting Millennial and Generation Z members can lead to a lifetime of support and engagement from these passionate individuals. Since these generations look for ways to channel their passion for activism, human rights, and volunteering, your nonprofit can help them carry out the change they seek.

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Tips Nonprofit Social Media Demonstration 52

Pamela Grow

JULY 24, 2024

Auctions are among the most engaging and lucrative fundraising events your nonprofit could host. Your nonprofit may host a silent auction in-person or virtually and run it concurrently with other elements of a fundraising event, such as gala entertainment, a golf tournament, or even a 5K race. Seeking out nonprofit discounts.

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Impact Tips Organization Nonprofit 52

Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Practice Online Fundraising Nonprofit 342

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators.

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Mail Relationship Digital Donor 52

Achieve

JUNE 17, 2024

For example, a younger audience may prefer to be contacted via text message. Look at the goals you’ve set for your nonprofit and structure your ask strategy around them. How do my donors prefer to interact with my nonprofit? Use a multi-channel fundraising approach. Develop a fundraising ask strategy.

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Donation Fundraising Tips Channel 87

Connection Cafe

MARCH 26, 2021

Of course, no two donors are exactly alike, which means your nonprofit has to account for lots of different supporters with different motivations and different ways to reach them. However, this isn’t to say that your nonprofit should launch multiple distinct marketing campaigns. Show Gratitude. Reach New Audiences. Build Momentum.

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Mail Support Channel Campaign 44

Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. Brands, nonprofits, and personal connections all clamor for their attention. Try these five creative ideas to get more out of your nonprofit email campaigns. It’s a channel that functions as part of your larger digital strategy. to your supporters?

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email Campaign Ideas Tips 91

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. This article will cover the following strategies for donor communications for small nonprofits: Tailor communications to donor preferences. Consider your communication channels.

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Communication Personal Donor Nonprofit 59

Everyaction

FEBRUARY 5, 2018

Click here for practical tips on improving your email program this year and here for an in-depth look at three reporting tools every nonprofit should have to improve their fundraising strategy.). In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. You started out in direct mail almost 17 years ago.

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Mail Test Audience Tools 67

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Email, social media, and direct mail are all nonprofit staples—but don’t stop there.

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Marketing Strategy Channel Rate 99

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. bulk mail permits, rules and regulations, mail houses).

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Fundraising Mail Law Donation 328

Nonprofits Source

SEPTEMBER 27, 2023

Nonprofit Animals hold a special place in our hearts, which is why it’s so important for your nonprofit to protect and advocate for their well-being. However, running a successful animal-related nonprofit goes beyond compassion alone. In this guide, we’ll provide four tips for marketing your animal-related nonprofit.

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Marketing Tips Influence Nonprofit 52

Top Nonprofits

NOVEMBER 9, 2021

In 2020, the pandemic and its resulting social distancing guidelines led nonprofits to experiment with virtual events (many of them for the first time). Galas have strong fundraising potential and are a staple of many nonprofits’ event season. For example, it’s more difficult to experience catering and an attractive venue digitally.

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Virtual Nonprofit Stream Channel 105

Allegiance Group

JUNE 13, 2024

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. Many nonprofits across the country see great results from their marketing efforts. A nonprofit marketing plan lays the roadwork your team must follow to achieve your goals.

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Marketing Analysis Nonprofit Audience 52

Neon CRM

AUGUST 18, 2023

Getting started with nonprofit fundraising can be a thrilling journey. To succeed, it’s important to grasp the basics of three strategies: email fundraising, direct mail fundraising, and fundraising events. You’ll see that we noted a few non-financial goals in our examples. To set effective goals, use the S.M.A.R.T

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Guide Fundraising Mail Metrics 52

Bloomerang

MAY 26, 2021

For example: Do they all give to the same offer? For example: Do they share a passion for a specific cause, religious affiliation, or prefer local vs. international causes? This is the step where you determine which channel you will use to acquire donors. Options could include: Direct mail. Be as thorough as you can.

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Program Donor Tips Channel 122

Nonprofit Tech for Good

SEPTEMBER 16, 2021

By Rosie Powers , a Strategist at Mission Minded —a branding firm that works exclusively with nonprofits, foundations, and independent schools. As summer fades into fall, end-of-year fundraising season is top-of-mind for nonprofits. What does donor funding make possible for your community? 5) Center Equity and Inclusion.

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Communication Fundraising Hints Test 284

Nonprofits Source

JUNE 26, 2024

You invest in nonprofit fundraising software and purchase or rent prospect lists—but have you considered first looking toward your existing base of support? They might know prospects, or may even suggest a corporate giving program that is incentivized or mandated to disburse large sums of money to nonprofits.

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Gift Marketing Program Strategy 52

M+R

DECEMBER 8, 2023

the nonprofit fundraising apocalypse. They look a little something like this: [link] utm_medium=email & gclid=EXAMPLE This tracking can be broken down into Click Tracking and User Tracking. This is the purple highlighted portion “gclid=EXAMPLE”. Apple Mail is Apple’s email client. Don’t worry, it’s not that bad.

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Track Digital Change Fundraising 111

Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. With so many donations rolling in during the holidays, it seems like your nonprofit could just sit back and let the momentum of the season drive an increase of giving. But where do you start?

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Campaign Giving Tips Mail 98

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause. This widespread use maximizes their impact.

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Story Guide Support Analysis 104

NetWits

FEBRUARY 27, 2012

Online fundraising research suggests that if you move an online acquired donor to on offline channel (i.e. direct mail) you’ll increase the lifetime value of that donor from $128 dollars to $197 dollars – An increase that any nonprofit organization would love to see. Not encouraging. Not encouraging.

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Examples Los Angeles Program Giving 168

Whole Whale

AUGUST 25, 2021

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. Mail stats. Mail stats.

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Stats Trend Mail Fundraising 96

Top Nonprofits

JULY 26, 2021

One key way to capture donations and differentiate your nonprofit is your brand identity, which should be present in every aspect of your external communications, especially your donation page. The best nonprofit websites and donation pages follow branding best practices throughout their entire websites.

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Donation Nonprofit Gift Channel 111