Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). Then help implement these tools.

Fundraising 319

Fundraising Mail Law Donation 319

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

Mail 76

Mail Integration Digital Strategy 76

The Fundraising Authority

DECEMBER 4, 2020

Remember, year-end fundraising should be treated like any other fundraising “campaign” (like your annual giving campaigns , for example). Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out an e-mail fundraising letter.

Fundraising 201

Fundraising Phase Mail Gift 201

Nonprofit Tech for Good

FEBRUARY 14, 2011

Reports and predictions of the death of e-mail fluctuate seemingly on a quarterly basis. However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements.

Newsletter 228

Newsletter Social Media Build Media 228

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. They should be motivated by how that donation supports your overall mission (in this example, it’s creating thriving communities). What does donor funding make possible for your community?

Communication 273

Communication Fundraising Hints Test 273

Nonprofit Tech for Good

FEBRUARY 17, 2022

How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

Tips 308

Tips Fundraising Management Cancer 308

NetWits

JULY 6, 2011

As you get more and more involved in using social media, be sure to claim your land by creating your organization’s Facebook page, Twitter account, YouTube channel, LinkedIn profile, etc. Here are 13 simple twitter search examples to get you started. Claim your land. Engage, but don’t yell (or ask for donations).

Social Media 273

Social Media Site Social Media 273

NetWits

JUNE 7, 2012

For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Use online communication, such as your website, Facebook, Twitter and email blasts, as well as direct mail, newsletters and phone calls to past donors to keep them informed.

Online 221

Online Fundraising Benchmark Report 221

CauseVox

AUGUST 10, 2021

Let’s break down the elements of a great fundraising event invitation and show it in practice with some top examples: Use A Multi Channel Approach. The most effective way to increase the number of touches you have is to share your invitation in a wide variety of channels , both online and offline.

Examples 97

Examples Create Fundraising Cancer 97

Nonprofit Tech for Good

MARCH 17, 2020

Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . 6) Your Facebook campaigns need time to learn.

Test 330

Test Facebook Charity Profit 330

Nonprofit Tech for Good

FEBRUARY 27, 2012

It’s important that you understand that if anyone donates to your nonprofit on any of these sites, the funds are mailed to the contact information your nonprofit has in GuideStar. For example, if your website and your logo use two colors, pick a third color that coordinates well with them for your “Donate Now” button.

Donation 214

Donation Practice Mail Newsletter 214

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. For example, the Nature Conservancy offers both honor gifts and memorial gifts – each with their own donation page.

Practice 342

Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

MAY 16, 2024

These include direct mail, phone calls and messages, and in-person solicitations. It suggests the best channels to ask for donations. Optimizing Donation Request Timing, Amount, and Communication Channels AI plays a critical role in optimizing donation request timing, amount, and communication channels.

Donation 227

Donation Data Fundraising Analytics 227

Association Analytics

JUNE 25, 2024

Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals. For example, moving from green to red as the expiration date approaches.

Campaign 169

Campaign Associations Channel Retention 169

Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

Platform 120

Platform Communication Indianapolis Channel 120

sgEngage

MARCH 22, 2022

But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

Retention 98

Retention Communication Donor Strategy 98

Bloomerang

MAY 26, 2021

For example: Do they all give to the same offer? For example: Do they share a passion for a specific cause, religious affiliation, or prefer local vs. international causes? This is the step where you determine which channel you will use to acquire donors. Options could include: Direct mail. Be as thorough as you can.

Program 122

Program Donor Tips Channel 122

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Mail 59

Nonprofit Tech for Good

DECEMBER 27, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. For example, see Plan Asia’s Flavors Page at flavors.me/planasia. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. For example, see this recent Present.me

Web 269

Web Tools Free Mobile 269

Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

MAY 30, 2022

Here are a few examples of SMART goals you might set for your organization: We will plan and launch a monthly giving program by September 1. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. For example, you might decide to plan: Peer-to-peer fundraising campaigns.

Guide 131

Guide Fundraising Social Media Channel 131

Media Cause

AUGUST 31, 2021

Five Tips to use both channels to their fullest potential—and let them be themselves! Your direct mail appeal is written and approved. Mail and email are, to state the obvious, different. So how can you leverage the good work you’ve done for the mail channel? . Tip #2 – Use digital channels to drive volume!

Mail 59

Mail email Channel Digital 59

Allegiance Group

SEPTEMBER 18, 2024

Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. But trying to be everywhere for all your donors and prospects can take time and effort—and being present in every channel isn’t always the best strategy. Say you want to attract new donors.

Channel 52

Channel Build Mail Structure 52

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope.

Problem 94

Problem Fundraising Mail Rate 94

Allegiance Group

FEBRUARY 14, 2023

This article provides insight and perspectives on donor acquisition strategies for direct mail. It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. Set your acquisition goals and budget.

Mail 52

Mail Donor Strategy Files 52

Nonprofit Tech for Good

JULY 23, 2012

It is illegal to buy, sell, or trade mobile phone numbers, unlike e-mail and snail mail addresses. and your “Thank You” landing pages and e-mails. Whether it is a custom graphic designed in Photoshop or simply your text-to-subscribe keyword and short code pitch (for example, “Text PETA to 73822 to sign up for text alerts!”)

Group 201

Group Practice Mobile Nonprofit 201

3rd Sector Labs

MAY 14, 2014

It is so easy for us to develop one message for a campaign, mailing or communication, and to send that message to everybody in our contact database – every address, every email gets our “Dear Sally, we’d like to tell you about our newest opportunity to support our mission” appeal. So what can the rest of us do?

Analytics 170

Analytics Data Fundraising Database 170

EveryAction

OCTOBER 12, 2022

I recommend that nonprofits mail out “no ask” holiday cards, give donors a gift by dropping off holiday plants such as poinsettias or even branded nonprofit organization swag, or even send a holiday greeting video or personalized text message. Can they use their personal channels to uplift your organization’s event or message?

Donation 159

Donation Donor Advocacy Gift 159

EveryAction

MAY 11, 2023

Use a template for your ask and keep refining it: For example, if you’re working to build support for a bill, you might use a variation of this ask to gather petition signatures: “We have been fighting to stop [X] for 20 years. Share urgent calls to action across channels. Don’t lose hope! The hearing is next Tuesday at [time].

Advocacy 207

Advocacy Nonprofit Training Train 207

Nonprofit Tech for Good

JULY 28, 2013

Ideal for capturing contact information for your mailing list, event registrations, and even customizing PayPal into your website for donation processing, Wufoo is well-reviewed and reasonably priced. To see a live example, view the Wibbitz Demo. For example, see the followers of @ NonprofitOrgs by country at tweepsmap.com/!nonprofitorgs.

Free 279

Free Mobile Nonprofit Social Media 279

Bloomerang

FEBRUARY 3, 2023

Exchange mailing lists Could you trade names with other charities sharing similar constituent bases? Sometimes business supporters are willing to send a “chaperoned” email to their employees, for example. Rent direct mail lists Consider working with a direct mail broker to purchase lists of folks who give to similar causes.

Donor 129

Donor Demonstration Charity Mail 129

Nonprofit Tech for Good

JUNE 3, 2012

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. For example, see Plan Asia’s Flavors Page at flavors.me/planasia. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. For example, you can see my Re.vu

Fun 246

Fun Resource Mobile Social Media 246

Neon CRM

MAY 31, 2023

Direct Mail Fundraising is Responsible for 60–80% of Revenue Online donations’ popularity continues to rise, but direct mail isn’t dead. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online.

Statistics 97

Statistics Fundraising Metrics Mail 97

sgEngage

NOVEMBER 7, 2023

A recent survey by The Nonprofit Alliance found that nearly half of direct response consultants said their clients lowered expectations from 2022 to 2023, while less than 10% said they expected their clients to do more direct mail fundraising this year compared to last year. Optimize your channel strategy.

Rate 93

Rate Data Demographics Mail 93

Bloomerang

JUNE 21, 2022

Do I want to cultivate first-time donors with direct mail? The issue that most nonprofits face is they acquire a donor in one channel and hope to convert them to a different channel later on. If you want most donors to be monthly givers , you will want to focus on acquiring them via online channels rather than via direct mail.

Donor 100

Donor Strategy Create ROI 100

Bloomerang

MAY 10, 2021

EXAMPLE: . “I need a brochure.”. Let’s continue with the example from a volunteer program. EXAMPLE: . “I need a brochure.”. We thought we’d just drop them at places since we can’t afford to mail them.”. Might you be able to get mailing lists at some of the places you think the volunteers you’re looking for hang out?

Work 134

Work Strategy Volunteer Mail 134

Bloomerang

JANUARY 13, 2022

Obviously, use your judgment about the number, but if you vary the channels you use, you shouldn’t worry too much about exhausting your donors. You can even send a postcard in the mail with the same copy as your social media post. Just remember to vary the channels you use so your efforts don’t overwhelm your donors.

Fundraising 128

Fundraising Gift Social Media Donor 128