Tech Soup

JULY 19, 2017

For the Professional Social Media class I teach at Sonoma State University , I created an exercise designed to help folks practice both content creation and looking at metrics. In my case, I use a Facebook update, but you could use an update on any channel with the relevant engagement options, in this case Like, Comment, and Share.

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Exercise Social Media Offline Content 55

Top Nonprofits

MARCH 16, 2022

When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. For example, if you haven’t reviewed and refreshed your content strategy in ten years, then your website design may also look outdated. This will include information such as: Brand colours.

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Websites Nonprofit Audience Mobile 115

Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

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Social Media Media Avatar Organization 209

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. When we see the green arrows pointing up and the numbers look good, we might think — “they like me, they really like me.&# But you can’t really put that data into context and learn from it. New Fans (Likes).

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Social Media Strategy Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 26, 2011

Note from Beth: I’ve been looking for good examples of nonprofit mobile strategies. I wanted to find out more about how Seafood Watch integrates its mobile strategy across its communications channel, including social media. What metrics are you using for mobile? You’ve just launched a new version of Seafood Watch.

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Mobile Integration Strategy Green 113

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

Says Giller, “Our theory of change is engaging users around content that shows how being green can reshape our world can empower personal behavior change and ultimately impact society at large. Take for example their coverage on food that is devoured by a devoted flock of foodies. It means we have to be nimble and responsive.”.

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Measure Policy Social Media Green 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Harry: A Green Geek. Success Metrics for Your Social Fundraising Plan.

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ROI Widget Cambodia Metrics 50

Achieve

SEPTEMBER 18, 2024

Using this data, your organization can determine which metrics are best for measuring your social impact and illustrating all of your work’s tangible achievements. Storytelling is a great way to connect data points to real people, actions, and outcomes, making cold metrics more engaging and personal. Let’s get started!

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Impact Data Los Angeles Metrics 52

CauseVox

DECEMBER 8, 2023

Consider all income sources, including individual donations through various channels. Analyze past giving patterns, contribution frequency, and preferred donation channels. For example, if donors are less likely to attend in-person events in the summer, consider focusing on peer-to-peer campaigns or virtual events during that period.

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Develop Calendar Nonprofit Retention 75

OneCause

JANUARY 31, 2024

For example, if your event is part of a capital campaign, you might host it toward the beginning of your campaign to kick off the fundraising and inspire major donors. If you don’t have a metric for success going in, you won’t be able to measure how well you did or improve your strategies going forward. Entertainment.

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Fundraising Registration Hosting Images 52

Nonprofits Source

AUGUST 26, 2017

In chapter 3, we’re going to share examples of digital promotion strategies we use to: Rank on the first page of Google for a competitive keyword. Promotion strategies take a multi-channeled approach to distributing content, news, and offers. In theory, you want to be active on as many channels as resources allow.

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Results Digital Strategy Chapter 82

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

The example I talk about in the poem covers the initial use of NWF's twitter accounts and then continues to how we actually starting using it to improve and grow one of our programs- "wildlife watch". is a great example of this. Social media brought instant returns but many of them fell within categories that aren't quantifiable.

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ROI Social Media Slides Media 77

Bloomerang

JUNE 25, 2021

Now, 50% of people pay more attention to direct mail than to any other marketing channel. So here’s a great example of that. Give examples in your manual. So here are some examples of queries that you can do. So here are some examples of reports that you should be looking at for data cleanliness. and Street?

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Database Donor Video Mail 67

Connection Cafe

DECEMBER 22, 2013

Pamela Grow shares a great example of how one nonprofit isn’t letting go : Loving lapsed donors back into the fold | Simple, brilliant and oh so swipe-able! And the moon’s a hunk of stinky green cheese , holds nothing back and shares some much needed advice from Alan Clayton that all nonprofits should hear. Connections.

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Story Social Media Nonprofit Content 54