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Multi-Channel Fundraising Guide

NonProfit PRO

Multi-channel fundraising is a great way to keep your mission in front of supporters during the busy end-of-year giving season. This comprehensive guide covers how to launch a multi-channel fundraising campaign, important channels to consider, and examples of effective multi-channel campaigns.

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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. One such example involves the story of Fanta, a woman who managed her at-risk pregnancy and delivered a healthy baby with PIH’s help in Sierra Leone. Share uplifting narratives optimized for your channels. How can you break through the noise?

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How Nonprofits Can Steward Corporate Donors on Social Media

Nonprofit Tech for Good

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. The social media posts that get the most engagement often include strong examples of mission impact, surprising facts, spotlights on special groups like kids and volunteers, or useful tools and resources.

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How Nonprofits Can Use Livestreaming to Raise Funds Through Sponsorship

Nonprofit Tech for Good

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? For the example below, we’ll be building out a sample Facebook Live co-branded series. For example, if you’d like to see 10,000 views on each video. 100 (approx 10k views per $.01).

Raise 332
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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Multichannel fundraising refers to reaching the same donors through multiple communication methods, or channels. For example, you might pair a direct mail appeal letter with a follow-up email that includes a video or other interactive element. On social media, pair your posts with a link to your donation form. About the Author.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.