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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Brainstorm which tactics, content, and communication channels will best engage each audience to increase the chance that they will purchase your product or service.

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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

The new and unique aspect of our current environment is that parts of fundraising programs will need to be for our mutual health and safety. Perhaps they ask for their monthly gift support to be put on pause for 3 months. The world is going to face economic challenges and there are various key metrics to monitor as this happens.

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12 Elements To Help Conduct Your Mid-Year Nonprofit Tune Up

Bloomerang

The pressures to maintain and increase gift income mount as the need for programs, services, and benefits escalate during times of inflation and challenging economic realities when more people are struggling. Be sure your assessment addresses the external environment. How is the local economy fairing? If not, identify the bottlenecks.

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What iOS 17 Tracking Changes mean for Digital Fundraising

M+R

Mainly this comes in the form of Urchin Tracking Modules (UTM) parameters, which allow us to add broader tracking details, like channel, source, or campaign. Typically we see the highest rate of iOS adoption around the holidays, when people are receiving new devices preloaded with iOS 17 as gifts. When does this go into effect?

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Behold! The fundraising power of a little cultivation!

M+R

While some of that is reasonably attributed to a lackluster fundraising environment for climate orgs (dare I reference the extremely disappointing emotional rollercoaster that was Build Back Better …), we started to wonder — are supporters just not seeing and feeling the value of UCS as much? Okay, back to the results… ???