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Gen X & Gen Alpha: Bridging the Generational Gap Through Giving 

Allegiance Group

Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Each generation has unique giving behaviors and communication preferences that fundraisers and marketers must know to engage them effectively. Sandwiched between two of the largest generations in the U.S.

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MCON12 Live Blog: Building & Sustaining Relationships with the Next Generation

NTEN

Throughout the day, I'll be living blogging sessions from MCON12, a virtual conference to help leaders engage the Millennial generation. For my first session, I attended "Building & Sustaining Relationships with the Next Generation" with Holly Ross of NTEN. So, how do we engage this generation?

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10 Ways You Can Ensure Employee Well-Being At The Workplace

Gyrus

Given the workplace’s centrality in a worker’s life, the work environment must be conducive to employee welfare and well-being. It becomes more acute in the face of any disruption and an uncertain environment. Social Connectedness The workplace environment must take care of its employees’ social needs.

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10 Ways You Can Ensure Employee Well-Being At The Workplace

Gyrus

Given the workplace’s centrality in a worker’s life, the work environment must be conducive to employee welfare and well-being. It becomes more acute in the face of any disruption and an uncertain environment. Social Connectedness The workplace environment must take care of its employees’ social needs.

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10 Ways You Can Ensure Employee Well-Being At The Workplace

Gyrus

Given the workplace’s centrality in a worker’s life, the work environment must be conducive to employee welfare and well-being. It becomes more acute in the face of any disruption and an uncertain environment. Social Connectedness The workplace environment must take care of its employees’ social needs.

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Building Blocks of Effective Creative: Relevance

M+R

The first step in generating relevance is to develop an understanding of our audience. Relationship to your cause or organization. Acknowledging a supporter’s relationship (e.g. Right Channel. Other times, relevance is not about the ways an audience is directly impacted. Source: Girls Inc. Cultural consumption.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

To make a positive first impression and foster deep, long-term relationships with potential donors, center your purpose in your donor acquisition strategy. Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with.

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