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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

Digital 52
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Should Nonprofits Focus on Email or Facebook?

Connection Cafe

A question I have often heard: should nonprofits focus on email or Facebook? ” In fact, the two channels work best when they work together — email and social CAN play as a team. In practice, email appeals have among the highest action rates of any digital channel. Facebook Strengths: . High action rates.

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Select communication channels and advertising platforms for the campaign. These should be channels and platforms that your audience regularly engages with. There are several communication channels your nonprofit can use to target and acquire new donors, from your website to paid avenues.

Fund 52
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Forget Coffee Spoons: I Can Now Measure Out My Life With Facebook Status Updates

Beth's Blog: How Nonprofits Can Use Social Media

Today was the big announcement at the F8 Conference about the new dramatic, life altering changes in the Facebook Platform. The big change will be how Facebook profiles are becoming fuller “timelines” of a one’s life. The average Facebook user has 150 friends, any of whom could be your next top supporter!

Life 137
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How to Keep Donors Engaged Using Emerging Technologies

Cloud 4 Good

Pencils of Promise (PoP) was founded in October 2008 to help build safe and healthy learning environments for young children worldwide. Instead of doubling down on one singular channel or communication strategy, Pencils of Promise diversifies its engagement strategy to match the diversity of its constituency.

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MCON12 Live Blog: Building & Sustaining Relationships with the Next Generation

NTEN

Throughout the day, I'll be living blogging sessions from MCON12, a virtual conference to help leaders engage the Millennial generation. For my first session, I attended "Building & Sustaining Relationships with the Next Generation" with Holly Ross of NTEN. So, how do we engage this generation?

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Event Marketing 101 – Guide & Strategies

AccelEvents

Be an active form of revenue generation. Perform powerful lead generation . When done right, events are valuable and can be an extremely effective marketing channel. . Increase the number of references and partners . Growth acceleration. Promote an offering, sale, or newsworthy item. Plan your goals, themes, and topics. .

Marketing 119