M+R

SEPTEMBER 10, 2024

Since that initial spike, we’ve seen revenue decline over the last few years, but the work of food banks has never been more vital — in fact, the rate of people experiencing hunger in the United States is at an all-time high. The increased volume of email helped keep that revenue steady.

Benchmark 64

Benchmark Hunger Advocacy Channel 64

Qgiv

JANUARY 8, 2024

Looking at the current state of fundraising, there are a few top trends and strategies to elevate your fundraising efforts that stand out among the crowd. Employing these latest trends and best practices can help you amplify your organization’s fundraising success!

Trend 52

Trend Raise Tools Tips 52

sgEngage

OCTOBER 14, 2022

open rate, CTR. Consider looking beyond email marketing to social media to establish what kind of content your audience responds to by testing different types of content and using the results to inform email marketing and strategy. What are the ages of your followers? Will they be visiting with children? Where are they located?

Communication 82

Communication email Marketing Museum 82

Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. Let’s use email as an example.

Analytics 169

Analytics Marketing Taxonomy Module 169

Top Nonprofits

MARCH 12, 2021

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. Communication via text carries a sense of informality compared to other communication strategies, like email. Let’s get started!

Trend 98

Trend Campaign Fundraising Mobile 98

Bloomerang

AUGUST 21, 2023

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Diversify fundraising channel s: The report documents shifts in donor behavior and preferences. sure also to include the overhead rate of staffing and running your nonprofit.

Action 77

Action Report Practice Fundraising 77

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Email list sizes are continuing to grow at about 15%. Now the bad news. Online Fundraising.

Rate 76

Rate email Benchmark Fundraising 76

sgEngage

SEPTEMBER 28, 2021

One-time online giving skyrocketed by more than 15%, revenue growth from recurring donations outpaced one-time gifts for the ninth consecutive year, and nonprofits increased their revenue and engagement using email fundraising. Are there 2020 trends that we will continue to see in 2022? increase in fundraising email revenue.

Online 103

Online Fundraising Benchmark Adwords 103

EveryAction

JULY 21, 2016

What are some trends you’ve observed in the ways nonprofits are (and aren’t) using technology to engage supporters? ". I find that organizations tend to rely most heavily on the same three things: Websites, Email, and Online Fundraising. What pieces of functionality (advocacy, email, events, etc.) MW: This is a great question!

Advice 100

Advice Trend Tools Online 100

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) 5000 Voices. campaign. 5000 Voices.

Social Media 97

Social Media Media Guide Social 97

Achieve

JUNE 28, 2024

If your team is even somewhat tech-savvy, your nonprofit probably engages with many of its donors and brings in a significant portion of its revenue through virtual channels. As nonprofits have adapted to the digital age, online fundraising has become heavily integrated into most organizations’ strategies.

Tech 52

Tech Fundraising Model Generation 52

Nonprofit Tech for Good

APRIL 2, 2023

Simply enter a few details to guide it in the direction you want your email to go, and it will generate email and/or letter copy based on what you entered. By using ChatGPT, you can save time on writing promotional emails, recruitment posts, and even on-site signage copy.

Tools 357

Tools Fundraising Analytics Analysis 357

EveryAction

AUGUST 25, 2022

Whether you’re looking to contact lawmakers, gather petition signatures, or mobilize public support using social media, you can measure and increase support for your mission by presenting your audience with a digital form across their preferred channels. What are some trends around nonprofit digital advocacy? Key takeaways.

Advocacy 130

Advocacy Digital Fundraising Channel 130

Nonprofits Source

JULY 2, 2024

How did you promote the event and through which channels? Lay out your additional marketing channels. Consider your audience’s preferred channels. Here’s how you might accomplish these objectives using the channels listed above: Create an email stream to send your targeted audience segment.

Marketing 52

Marketing Strategy Registration Channel 52

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience.

Map 52

Map Digital Business Marketing 52

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 75

email Advocacy Social Network Social Media 75

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

Practice 342

Practice Online Fundraising Nonprofit 342

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 70

email Advocacy Social Network Social Media 70

Allegiance Group

JUNE 13, 2024

For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens. Your nonprofit doesn’t exist in a vacuum, so you’ll need to consider market trends when launching any campaign. Your supporters. Performing audits.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Help maintain membership hygiene by ensuring donor records are accurate, spelled correctly, and that bouncing emails are cleaned, etc. Is the donor renewal rate low? Be Informed. your neighbors.

Fundraising 328

Fundraising Mail Law Donation 328

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Advocacy 81

sgEngage

NOVEMBER 14, 2023

Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Understand individual patient health within the context of population health trends. These changes can be expressed by KPIs such as lower hospital readmission rates, higher patient satisfaction rates, and more.

Integration 87

Integration Data Nonprofit Platform 87

NetWits

DECEMBER 2, 2010

In today’s modern email marketing environments, lots of focus is placed on design and content – which we can all agree are very important aspects of any email campaign. However, there is one component of soliciting your donors which should be considered for any and every communication you generate via email.

email 149

email Marketing Mail Metrics 149

Achieve

SEPTEMBER 5, 2024

However, there is a downward trend in the number of associations that identify as “innovative,” which could forewarn problems retaining that membership in the future. Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Analyze member behavior.

Online 52

Online Associations Metrics ROI 52

The NonProfit Times

JULY 1, 2024

Slight changes to your outreach, analytics, and messaging will help your nonprofit navigate the 2024 Presidential election with ease. While we’ve broken strategies down by channel, it’s important to remember that you can use many of these tactics across channels. Use creative copy to ensure your appeals stand out.

Sponsor 52

Sponsor Challenge Fundraising Broadcast 52

Bloomerang

MAY 15, 2023

This boosts engagement and response rates and helps create authentic relationships. Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? Who didn’t?

Data 99

Data Gift Relationship Interaction 99

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Email marketing software.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Bloomerang

JANUARY 3, 2022

This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Response rates for each channel used . Email open and click-through rates by campaign (and/or subject line). Retention rate of last year’s campaign donors . Total revenue.

Evaluation 114

Evaluation Metrics Campaign Fundraising 114

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. On average, direct mail has an open rate of 57.5% Direct mail reaches different audiences.

Mail 52

Mail Fundraising Nonprofit Channel 52

DNL OmniMedia

MAY 25, 2022

Email Analytics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes. Website Conversion Rate.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofit Tech for Good

APRIL 23, 2019

Can the development office customize workflows and notifications when a donor is lapsing to help you determine the root cause and how to turn the trend around? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel?

Metrics 263

Metrics Nonprofit Profile Platform 263

Qgiv

SEPTEMBER 4, 2024

It’s crucial to your nonprofit’s success because the donor cycle can help you increase your donor retention rates which saves your organization time and money. This can be accomplished through various methods, such as direct mail, email campaigns, phone calls, or in-person meetings. How does the donor life cycle help nonprofits?

Donor 52

Donor Guide Retention History 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Were there any patterns or trends in their behaviors (e.g., Select communication channels and advertising platforms for the campaign. Enter your email address to receive our monthly newsletter!”).

Fund 52

Fund Donor Strategy Search 52

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. Channel preference (social media vs. email). Overlooking important trends. Start by doing social media research to find the right platform for your organization and consider those most trending among other nonprofits, including: . Operating without a clear marketing strategy.

Marketing 52

Marketing Social Media Nonprofit Integration 52

M+R

FEBRUARY 4, 2021

Unlike the broader EOY season (more on this in a moment), Giving Tuesday revenue is still primarily driven by email: on average, 55% of total revenue on and around Giving Tuesday was attributed directly to email. But even though overall revenue went up, email revenue remained flat, with only a 2% increase. .

Fundraising 98

Fundraising Gift Rate email 98