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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%.

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Five Reasons Why Your Nonprofit Must Prioritize the Mobile Web in 2014

Nonprofit Tech for Good

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. Mobile email is on the rise.

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4 Ways to Boost Your Nonprofit’s Digital Storytelling with WhatsApp

Nonprofit Tech for Good

WhatsApp represents one such medium that presents nonprofits with an outstanding opportunity to engage with stakeholders through texts, attachments, and multiple forms of conversations delivered to their mobile phones and now to their desktops. The selected channels make up part of an organization’s Digital Storytelling Ecosystem.

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5 Call-to-Actions for Your Nonprofit’s Donation Confirmation Page

Nonprofit Tech for Good

Make sure your website is mobile optimized for donors using their cell phones. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. You can also use your ‘Confirmation Page’ to specifically ask donors to opt-in and receive your email newsletters and text message updates.

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6 Nonprofit Technology Takeaways and One Killer Find from #12NTC

NetWits

1) Email is Hot. 12NTC wasn’t void of sessions and discussion on the topic, but they made sure fundamental things like email were covered because of a rather large group of people (Eh? who still need to run effective email marketing and communications programs. 6 Takeaways from #12NTC. For better or worse.

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How to Identify, Grow, and Retain Your Most Loyal Donor Base

Nonprofit Tech for Good

90% of emails are read within 3 minutes, so why not leverage the power and popularity of text messaging to stay in touch? Email them. With the use of QR codes, donors can easily scan your letter with their phone and be immediately directed to your donation form. They give online through your website and emails.

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