Nonprofit Tech for Good

APRIL 14, 2013

My e-newsletter is by far the driving force behind Nonprofit Tech 2.0. And even though a recent report pointed out that email open and donor response are dropping in the nonprofit sector, I can’t help but wonder if current (yet old) e-newsletter design trends have a lot to do with the results. Top of e-Newsletter: 1.

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Newsletter Learning Social Media Social Network 227

Everyaction

MARCH 29, 2018

Email fundraising and organizing has changed a lot since mass email tools first appeared on the scene. Just ten years ago, nonprofit newsletters were the go-to channel for collecting donations. Here are six reasons why you should rethink your email newsletter. Too many options to click. Formatting issues.

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TechImpact

MAY 26, 2014

However, one of the most used internet communication tools, the email newsletter, could be one of the most efficient and effective tools for keeping a donor’s interest. Share those uplifting success stories with your email subscribers that will lighten their day. Utilize different content to engage different audiences.

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Bloomerang

AUGUST 5, 2021

On June 7, Apple threw a huge curveball at email marketers everywhere. In a nutshell, Apple announced a new privacy feature which can prevent senders from knowing when a user opens their email. This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails.

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TechImpact

APRIL 14, 2014

Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. Dedicate space for email signup.

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Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

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Qgiv

DECEMBER 14, 2023

Email fundraising offers a powerful and cost-effective way for nonprofits to reach their audiences and encourage donations. Through email marketing, nonprofits are able to quickly connect with potential donors and build relationships that last. Here are some tips for measuring the effectiveness of your email fundraising efforts.

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Qgiv

FEBRUARY 28, 2022

From text messages to emails, you can send information straight into your donors’ hands with a few quick clicks. One of the best ways to keep your supporters up-to-date with your news and events is with a regular nonprofit newsletter from your organization. How can a newsletter help my nonprofit? Nonprofit Newsletter Template.

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Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! The numbers don’t lie!

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Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Kindful

MARCH 22, 2021

That’s where email newsletters come into play. When people subscribe to your email list, you can send fundraising appeals, updates about programs, stories that show how you’re fulfilling your mission, and more straight to their inboxes. Evaluate your current strategy for collecting email subscribers.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. It’s worth its weight in gold. Leverage them.

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Nonprofit Tech for Good

FEBRUARY 14, 2011

People are often surprised when I say that if given the choice, I would choose 10,000 e-Newsletter subscribers over 10,000 Followers on Twitter, 10,000 Fans on Facebook, or 10,000 Friends on Foursquare… combined. And though some reports claim that email use is dropping , others claim its use is steady and even on the rise.

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Whole Whale

OCTOBER 22, 2024

Donation Tracking & Optimization Volunteer Management Mission Impact Content Campaign Performance Stakeholder Journey Analysis Technical Performance Community Building Geographic Impact Board Reporting Email Campaign Performance Regional Geographic Analysis Seasonal Performance Analysis Donation Tracking & Optimization Track donation funnel (..)

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NonProfit Hub

MARCH 12, 2019

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. Follow these suggestions to step up your newsletter marketing game. A newsletter popup is one of the first things your audience should see when visiting your website. You should also be promoting your newsletter on all possible channels.

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Achieve

JULY 14, 2022

Email is a tried-and-true marketing tool in the mission-driven sector. The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . Despite the rising popularity of other digital channels like social media and. email is not dead! email is not dead! Welcome Email Series.

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Socialbrite

DECEMBER 13, 2019

Five tips on how to up your email marketing game in the year ahead. W hether you’re a nonprofit, a social enterprise or a small business, beginning an email campaign can be a daunting affair. This is especially true for organizations new to email marketing. What would my constituents want from an email newsletter?

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Pamela Grow

SEPTEMBER 25, 2024

Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Newsletters. Demographics. Survey your audience.

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Bloomerang

JUNE 8, 2021

It’s important to determine goals and objectives , understand your audience , and develop a coherent message as first steps because having these pieces in place will help you identify the best medium or communication channel for each nonprofit message. . Your channel is the vessel in which you choose to share your content.

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Platform Communication Indianapolis Channel 120

sgEngage

NOVEMBER 4, 2024

Fundraising Advice from the Voice of Experience Our go-to experts offer hard-earned pointers on everything from tweaking email blasts to using an expired credit card as a touchpoint. Susan Neyman, US Marshals Museum Foundation Deliver a Newsletter Boomers Will Love “A high percentage of our donors are also members. Then pass it on.

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NonProfit Hub

JANUARY 25, 2017

Regardless of whether you work in the nonprofit sector or run a small business, an email newsletter is one of the most important communication channels you have with your customers and supporters. A regularly scheduled email newsletter keeps your audience updated and helps you build a lasting connection with subscribers.

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Byte Technology

JANUARY 14, 2022

With a new online presence in place, we were able to use those listings and accounts as the channels for our broadcast campaigns. Next, we created a marketing dashboard tool for scheduling and tracking social posts, email marketing blasts, and blog posting. Timing is everything!

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sgEngage

AUGUST 1, 2024

Identifying and Engaging Long-Term Donor Channels The success of your donor engagement efforts depend on your ability to identify, connect with and analyze your most valuable donors. Did they respond to an email newsletter, or were they personally invited by your team?

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Byte Technology

NOVEMBER 18, 2015

And yet, many non-profits aren’t leveraging one of the most tried-and-true methods of communication: an effective and well-planned email campaign. Indeed, email is being cast aside more and more in favor of other forms linking donors to the causes they want to support. Be personal in your greeting by using recipients first names.

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Bloomerang

OCTOBER 11, 2024

Imagine sending the same email to both a long-time supporter and someone who just signed up for your newsletter. Who opens every email but hasn’t donated in a year? Tactic: Segment your donors into groups based on how often they give, how they engage with your organization, or the communication channels they prefer.

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Nonprofit Tech for Good

APRIL 21, 2022

Whether with an email or a text message (or even a phone call!), Nonprofit organizations can show donors the impact of their donations by linking dollar amounts to real-life outcomes on their websites, social media channels, and donation pages. making donors feel appreciated goes a long way toward building long-lasting relationships.

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NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

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Association Analytics

FEBRUARY 20, 2024

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. When it comes to building awareness for your association, you may not have to look too far, starting with your email list. Was it through social media traffic or email clicks?

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Create Strategy Associations Registration 169

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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Nonprofit Tech for Good

MARCH 12, 2017

If you can not attend the final webinars due to scheduling conflicts, you can still register to receive a comprehensive set of notes that are emailed to registrants after the webinar is over. 1) Coordinate Tweets and Facebook Posts with e-newsletters and fundraising appeals. 3) Never release an infographic as a PDF.

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Nonprofit Tech for Good

NOVEMBER 22, 2021

For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels. Sprinkle posts here and there on your channels over time and be selective about the products you promote during which seasons. Review the platform’s Promotions Guidelines so your contest is all buttoned up.

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Nonprofit Tech for Good

JANUARY 13, 2020

Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. You are likely already asking for and collecting email addresses and mobile numbers on your donation form to ensure donors get your automated email receipts and text confirmations. 3) Send to Social Media. 4) Add to Mailing List.

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Nonprofit Tech for Good

DECEMBER 28, 2021

Send a personalized thank you or welcome email. You likely already acknowledge the contributions you receive through automatic emails or tax receipts. In addition to these types of emails, it is a good idea to send personalized thank you emails and welcome emails. Short videos . compelling infographics.

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Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Nonprofits Source

SEPTEMBER 8, 2017

In this weekly nonprofit marketing link roundup , we’re looking at email marketing strategies for year end fundraising success! As nonprofits prepare for the giving season one tactic in every marketer’s toolkit is undoubtedly email marketing and it’s easy to see why. 1 How Many Email Platforms Do You Use?

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Nonprofits Source

OCTOBER 7, 2024

Interests and hobbies Buying habits Needs and challenges that could be solved by your business’s offerings Then, consider their marketing preferences, such as their: Preferred channels. Determine your target audience’s preferred channels, such as email, SMS , and social media, to deliver content where they’ll see it.

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Get Fully Funded

AUGUST 19, 2024

By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process.

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