Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization.

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Nonprofit Tech for Good

MAY 8, 2023

By Shay Lessman , Content Writer and Editor for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. The rules for opting in are different for nonprofits. This is why reiterating your message across several different communication channels is important.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Giving Tuesday 2021 is right around the corner. Nonprofits raised more than $2.47

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Nonprofits Source

APRIL 24, 2023

Email is a major communication channel for many nonprofits. But since emails are low-cost and easy to send, your supporters get a lot of them. Brands, nonprofits, and personal connections all clamor for their attention. Try these five creative ideas to get more out of your nonprofit email campaigns.

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Charity Village

NOVEMBER 17, 2022

Summary: Email marketing is an important communication channel for nonprofits. Whether you’re sending newsletters or fundraising appeals, you can personalize your messages and connect with donors via emails better than you can with traditional advertising. Original Broadcast Date: November 17, 2022. Join Bryna […].

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M+R

DECEMBER 1, 2023

Read time: 4 minutes Sure, Giving Tuesday is great — what’s not to love about a lively kickoff to the end-of-year giving season? The big picture takeaway right now: most of our clients saw growth for Giving Tuesday 2023 and are going into end-of-year digital fundraising strong! Giving was up… mostly. Email… stabilizing?

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Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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EveryAction

OCTOBER 26, 2022

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. You are 8 times more likely to get a response from a text message than a voicemail or email. Yes, it is possible to do text-to-give campaigns, but I’m not talking about that: I’m talking about donor stewardship.

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Qgiv

SEPTEMBER 1, 2021

Giving Tuesday is almost upon us! If your nonprofit is participating this year (and you should be!), how are you getting the word out about your Giving Tuesday campaign? What marketing channels will you use? Instead, try using multi-channel marketing to earn more Giving Tuesday donations. Here are some tips!

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Nonprofit Tech for Good

OCTOBER 15, 2022

Your nonprofit does incredible, life-changing work. Your year-end fundraising campaigns should show your donors what you’ve accomplished together over the past year, and invite them to give toward an even brighter future. Show your donors how their giving makes a difference for your mission. Use compelling design.

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Nonprofit Tech for Good

FEBRUARY 12, 2021

By Kelly Pullin , Marketing Manager at RoundUp App – the nation’s largest tool for rounded up donations, giving nonprofits across the country a new stream of recurring giving. Every year it becomes more and more crucial for nonprofits to invest in online fundraising programs. That’s where RoundUp App comes in.

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Nonprofit Tech for Good

AUGUST 6, 2023

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. However, this is not a universal rule.

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Bloomerang

SEPTEMBER 27, 2024

Mobile communication is a central part of nonprofit fundraising and advocacy. According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging.

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Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! But what about reach?

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Bloomerang

JUNE 26, 2023

At the end of 2022, we asked 1,000+ nonprofit professionals what worked well in 2022, what they believed would work well in 2023, and their general outlook on the current fundraising climate. Based on survey results, we found that fundraising success is determined by the media channels nonprofits use to share their message and mission.

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Nonprofit Tech for Good

APRIL 21, 2022

A major motivator for generous giving to nonprofit organizations is contributing to a solution and changing something for the better. According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. 2) Give social media shoutouts.

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Top Nonprofits

MARCH 4, 2021

From targeted ads on social media to emails from websites they bought one thing from years ago, how can you ensure that your nonprofit’s online marketing efforts shine through the noise? A tried and true method of increasing marketing efforts is to use a multi-channel approach. Why Your Nonprofit Website Plays a Critical Role.

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Get Fully Funded

JANUARY 24, 2024

While your mission is what drives your nonprofit, your relationships with donors are what sustain it. The work you do wouldn’t be possible without the generous support of your donors, so it’s vital that you work to build genuine relationships that inspire them to continue giving. That’s where email automation comes in.

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Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. It’s time to talk integrations, nonprofit friend. If you’re sending individual emails to your donors, don’t stop. But DO open up a whole new communication channel with bulk emails. Your best bud. .

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The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. It began with an email appeal leading into GivingTuesday and continued with three more heading into the afternoon and evening. A second matching grant offer enabled leaders to extend the giving via two more fundraising emails the next day.

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Nonprofit Tech for Good

APRIL 18, 2022

Two years of pandemic fundraising have made online fundraising mainstream for most nonprofits. Online fundraising makes it simpler for your donors to give and easier for them to make recurring donations to support your mission. Simply being recognized by the IRS as a nonprofit organization does not permit you to fundraise.

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Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Why were they motivated to give?

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Kindful

SEPTEMBER 1, 2021

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. In 2020, nonprofits raised $2.47 Giving Tuesday Campaigns & Ideas. There are several ways you can participate in Giving Tuesday. Giving Tuesday Campaigns & Ideas.

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Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. It’s official.

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Nonprofit Tech for Good

JUNE 23, 2020

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? email marketing is one of the most effective channels for nonprofit organizations. Here are 5 nonprofit email marketing mistakes to avoid. .

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Nonprofit Tech for Good

NOVEMBER 22, 2021

By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. Yet, it is in the best interest of nonprofits with online shops to get involved in the holiday shopping season.

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Neon CRM

AUGUST 18, 2023

While the end of the year can be a time to relax and unwind, it’s also a season for nonprofits to ramp up fundraising. During the giving season —October, November, and December—supporters are gearing up to send last-minute donations. Why is the End-of-Year Giving Campaign So Important? But where do you start?

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TechImpact

APRIL 14, 2014

Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Each email address is a potential donor, someone who knows your nonprofit, and intentionally gave you their email address because, quite likely, they believe in your mission. Dedicate space for email signup.

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. Using AI isn’t just a passing trend; it’s essential for nonprofits looking to make a bigger impact. It lets nonprofits sift through lots of data.

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Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Even as overall giving slumps, this increase is significant because it means that more organizations are receiving reliable funding on a monthly basis. Understand donors’ giving behaviors.

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Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. Year-end giving statistics roundup.

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CauseVox

FEBRUARY 5, 2024

From Giving Tuesday to World Diabetes Day, giving days stand out as events that bring communities together in the spirit of generosity. Whether you’re a small nonprofit aiming to make a local impact or a larger organization orchestrating a grand initiative, giving days offer a unique platform to amplify your cause.

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Bloomerang

DECEMBER 7, 2023

In the spirit of last-minute year-end fundraising actions , feel free to cut and paste this letter into your email, make any edits you think necessary, and get it out. 31st, we write with a few suggestions for your consideration to help board members maximize year-end giving. We’ve done the work for you.

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Qgiv

JANUARY 3, 2024

Text-to-give is a text fundraising method, similar to text-to-donate, that allows your supporters to donate to your organization using their cell phones via text messaging. Text-to-give allows your donors to give through their phone bill, while text-to-donate takes your donors to a mobile donation form to complete their transactions.

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Get Fully Funded

DECEMBER 14, 2021

With Giving Tuesday in the rear view, it’s tempting to forgo a year-end giving campaign and coast to the end of the year, catching up on work and enjoying the holidays. A year-end giving campaign is your chance to win over donors when they are in a giving frame of mind. This is NOT the time to take your foot off the gas!

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Bloomerang

APRIL 6, 2021

Now more than ever, effective fundraising is what your nonprofit depends on to survive. Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. What is multi-channel fundraising? Why should I use a multi-channel approach? In fact, you shouldn’t! .

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