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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

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Preserving Trust With Email Subscribers While Raising Money

Bloomerang

A time when many nonprofits ramp up their email volume to try to get more gifts. And sure, there is absolutely an upside to sending more fundraising emails —you may raise more money. But before you see this as a permission slip to send 5x your normal amount of emails, let’s consider the downside of higher email volume.

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Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Email Marketing for Nonprofits: The Ultimate How-To Guide

Bloomerang

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Well cover: Why is investing in email marketing for nonprofits worth it?

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Next-Gen Nonprofit Fundraising: How Personalization Powers Success

Nonprofit Tech for Good

How Salesforce is Powering Personal Giving Integrated Data: Salesforce provides a unified view of each donor, consolidating information from various sources, including giving history, website and text messaging interactions, event attendance, advocacy actions, and email engagement. Dive deeper!

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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

Email Strategy Only 68% of nonprofits utilize email marketing. Nonprofit Tech for Good Report ] Nonprofits sent an average of 60 email messages per subscriber in 2022, a 15% increase in volume from the previous year. [ Classy.org] 63% of nonprofits use personalization in their email marketing.

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Why Direct Mail Is Still an Effective Channel for Nonprofits

NonProfit PRO

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

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