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Direct Mail or Email? Win Over Donors With Both Channels

NonProfit PRO

Despite being a frequently debated topic, there is no "versus" between direct mail and email. Each is an indispensable partner to the other. Regardless, it's essential to approach them differently with your writing.

Mail 288
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Utilize an Email Marketing Strategy to Drive More Donations

NonProfit PRO

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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Why Direct Mail Is Still an Effective Channel for Nonprofits

NonProfit PRO

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

Mail 263
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Why Nonprofit Text Messaging Has Evolved Beyond Text-to-Give in 2024

NonProfit PRO

Nonprofit text messaging now operates similar to an email program. Here are four reasons this channel has evolved beyond text-to-give.

Giving 317
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5 Tips to Craft Your Nonprofit’s Year-End Fundraising Campaigns

Nonprofit Tech for Good

Done well, your year-end campaigns (print, email, and social media) will inspire donors to give generously at year’s end and throughout the year after. For emails, your donate button should be eye-catching with short and clear text. Include inspiring stories and testimonials. Include a clear and compelling call to action.

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How to Navigate Multichannel Marketing to Drive Growth and Improve Donor Loyalty

NonProfit PRO

Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. Email is quick, easy and cheap. It is important for the simple reason that you must be where your donors are to engage with them. It is not hard to guess why. But it also comes with some big drawbacks.

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