Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. For your copy, consider which appeals have worked best in other digital channels.

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Nonprofit Tech for Good

JANUARY 17, 2019

A great social media content calendar can help you: Save time : we’re all busy, which means that sometimes we can forget to update our social channels – especially if you don’t have a dedicated social media manager. Having a calendar lets you see an overview of your social media posts, helping you to create more effective campaigns.

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Social Media Calendar Content Media 279

Nonprofit Tech for Good

OCTOBER 17, 2023

In this post, we’ll explore three cost-effective strategies to boost your online visibility. Personal stories from beneficiaries or volunteers can be particularly effective in conveying your organization’s message. Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy.

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TechCrunch

JANUARY 12, 2023

Launching a paid acquisition channel. Deciding which metrics matter most for your startup. In this second part of my five-part series , I will teach you how to set up a paid acquisition channel to drive online traffic and, ultimately, conversions (purchases) to a landing page. Picking a paid acquisition channel.

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Teach Channel Marketing Demographics 98

Get Fully Funded

DECEMBER 17, 2024

Long story short: youll want to find a user-friendly platform to create a donation page, monitor fundraising metrics, and steward donors from one system. For example, you can ask donors about their preferred communication channel to receive updates about their donations. Customize your donation page to your organizations needs.

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Candid

JANUARY 19, 2022

Whether you’ve never taken an organized approach to video or you’re looking to boost your existing strategy, you’ll need a dedicated plan to incorporate video into your digital strategy effectively and sustainably. Promote your videos on the right channels. Here are the most popular and effective platforms for sharing video content: .

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Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. You can raise awareness about your cause, you can improve the engagement with your existing supporters but you can also make direct fundraising asks on specific channels. 3) Pick the right platforms.

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The NonProfit Times

DECEMBER 10, 2024

By Amanda Wasson In the ever-evolving landscape of fundraising, its clear that the traditional channel-first mindset is no longer sufficient. For too long, success was measured by the performance of individual channels, often overlooking the holistic experience of our donors. 3 key areas for reframing 1.

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Nonprofit Tech for Good

JANUARY 5, 2019

A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. Community Fundraisers will enable multiple YouTube “Creators” to raise money for the same fundraiser on multiple YouTube channels and videos, all updated at the same time. Optimize your YouTube Channel to get more subscribers.

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YouTube Money Raise Nonprofit 277

Fast Company Tech

MARCH 18, 2025

Later, the advent of new marketing tactics and an increased focus on social channels thrust marketers into the spotlight in a way they hadnt been before. These new channels gave marketers new access to real-time data, requiring more resources to be successful and leading to increased scrutiny of how they were using those resources.

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Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. Given the significant fundraising opportunities this tool presents, it’s absolutely worth the effort to determine how you can use it most effectively. 2) Cross-promote via multiple channels.

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Facebook Fundraising Raise Campaign 246

TechCrunch

JUNE 2, 2022

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Channel-specific landing pages and/or flows. Measurement should be approached as a constant work-in-progress, as channels and the privacy landscape are constantly evolving.

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Association Analytics

OCTOBER 10, 2022

Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Let’s start by identifying the best channels and tools to maximize your campaigns. According to HubSpot, most marketers consistently leverage three channels. How are you tracking success?

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Pamela Grow

SEPTEMBER 25, 2024

In this guide, we’ll explain how to develop a segmentation strategy so you can personalize your messaging and reach your target audience more effectively. Then, group them accordingly in your constituent relationship management system (CRM), and use the channels they indicate to promote recurring giving. Let’s get started!

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Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Marketing is the strategic use of content and communication channels for direct gain. The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits.

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Nonprofit Tech for Good

SEPTEMBER 19, 2019

With more than 150 countries joining, and more than 14 billion impressions on social channels every year, it’s the perfect opportunity to tell your story to a global audience of people interested in making a difference through the power of social media. GivingTuesday is the biggest generosity movement in history. 1) Define your narrative.

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Storytelling Tips Social Media Nonprofit 271

TechCrunch

JULY 29, 2021

Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues. Every experiment we ran increased the demo request metric to some extent. This group turned out to be our most effective marketing tool.

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Metrics Marketing Phase Lecture 100

Nonprofit Tech for Good

FEBRUARY 23, 2017

Marketing is the strategic use of content and communication channels for direct gain. The over-touting of conversation as the ultimate metric of mobile and social media success has unfortunately manifested itself by many nonprofits mass thanking followers for their follows or retweets and posting “Thanks!”

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Towards Data Science

AUGUST 2, 2023

A Step-by-Step Guide to Building an Effective Data Quality Strategy from Scratch How to build an interpretable data quality framework based on user expectations Photo by Rémi Müller on Unsplash As data engineers, we are (or should be) responsible for the quality of the data we provide.

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Data Effective Strategy Guide 98

M+R

APRIL 24, 2025

Well walk you through the key metrics for fundraising, email, mobile messaging, advertising, social media, website, and more. What are the fastest growing (and most effective) digital advertising channels? Is anyone actually still sticking with Twitter? How are paid influencers helping nonprofits reach new audiences?

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Qgiv

SEPTEMBER 2, 2024

Analyze donor behavior, campaign performance, and operational metrics to make data-backed decisions and optimize your fundraising. This platform offers a suite of tools that make it easy for donors to give more and for nonprofits to engage them effectively. Analyze data for informed decisions. Provide accessibility for the whole team.

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Software Effective Nonprofit Volunteer 98

Qgiv

JUNE 23, 2021

As your nonprofit organization continues to grow, it’s time to consider investing in an effective fundraising platform that truly accommodates your nonprofit’s size, financial needs, and developing fundraising strategies. Consider how much you should raise to effectively help your mission while keeping your budget in mind. .

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Campaign Effective Fundraising Nonprofit 97

sgEngage

APRIL 22, 2025

When youre planning your recruitment tactics, ensure that you establish a regular cadence for gauging their effectiveness and gathering feedback from other members of your team. Over time, youll start to develop the optimal recruitment solutions for your nonprofit and build (and retain ) a team of passionate advocates.

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sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

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sgEngage

NOVEMBER 7, 2024

Transform Fury into Real Philanthropy Initially, converting rage donors into lifelong supporters might have less to do with money than with channeling their anger into positive action. Doubling up (especially with a passionate volunteer) can be an effective strategy to convey a sense of collective activism. They want to feel heard.

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.orgSource

JULY 22, 2024

Member Satisfaction with Leadership These leading indicators provide insight into your organization’s relevance, credibility, and engagement channels. Lead Executive : Provides operational leadership for initiatives, interfaces with the Oversight Group, ensures coordination, and monitors performance metrics.

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Associations Leadership Exercise Phase 221

Qgiv

DECEMBER 10, 2024

Donation request letters, whether sent via email or direct mail, are one of the most effective ways to reach donors and solicit gifts. Print communications came in second place, with 19% saying it was the most influential channel. Your donation letters wont have the desired effect if theyre unreadable.

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Template Donation Help Raise 98

Candid

MAY 13, 2024

In the United States, philanthropic collaboratives—entities that either pool or channel resources from multiple donors to nonprofits— collectively directed between $2 billion and $3 billion to a variety of grantees in 2021, and our research indicates that figure has grown since then. Tracking common outcome metrics across grantees.

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Bloomerang

JANUARY 14, 2025

To raise significantly more money through existing email channels, add a link to your online donation page or a mobile email donation button, like the one pictured below. QR code donations Another effective way to facilitate mobile giving, especially when donors interact with physical marketing materials, is through QR code donations.

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Mobile Giving Guide Nonprofit 104

Allegiance Group

APRIL 3, 2025

The drop was most pronounced among smaller donor segments ($1-$100, $101-$500 and $501-$5000), underscoring the need for more effective retention strategies, according to the Fundraising Effectiveness Project. Use a multi-channel approach. Look at how long ago they gave, how much they gave, and through which channel.

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Donor Tips Retention Mail 52

sgEngage

MARCH 31, 2025

This encourages open communication and funnels feedback to the correct channel instead of your front desk fielding additional inquiries. Prioritize Security and Transparency When grantees and internal teams feel informed, the grant distribution process becomes smoother and more effective.

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Nonprofits Source

NOVEMBER 27, 2023

Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy. As you share content on social media , track metrics like reposts and total impressions.

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Bloomerang

MARCH 26, 2024

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. A good place to start is to think about the metrics that are most important to each campaign.

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Campaign Tips Fundraising Online 115

Bloomerang

APRIL 10, 2025

Well cover the following topics: Volunteer recruitment FAQs 18+ creative and effective volunteer recruitment strategies Every nonprofit is unique, meaning volunteer recruitment strategies that work for some organizations arent always as effective for others. Marketing channels. Social media channels.

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Volunteer Ideas Skills Social Media 59

Whole Whale

MARCH 28, 2025

Align digital metrics with organizational goals : Understand how digital engagement supports real-world change and directly track your success along the journey. What it looks like: Growth in key metrics YoY: more web traffic, more actions, more donors, more email subscribers, more clicks, more views, etc.

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Digital Strategy Marketing Nonprofit 52

Wild Apricot

DECEMBER 21, 2017

Sales Ops Metrics & KPIs. Performance Metrics Analyses. Maintenance of Communication and Collaboration Channels. Selection of Key Sales Metrics to Adopt. Common Sales Operations Metrics & KPIs. Preferred metrics vary across teams and organizations. Sales Ops: Table of Contents. Performance.

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Structure Metrics Synchronous Train 161

Achieve

MARCH 17, 2023

However, as technology advances and donors are increasingly spending their time across a variety of channels, investing your time and energy into one single channel can prevent supporters from seeing your messaging and slow down fundraising results. Monitor metrics. This is where a multichannel marketing strategy can help.

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