A New Nonprofit Donor Paradigm: First-Time And Habitual Gifts
Bloomerang
AUGUST 7, 2023
For years we’ve talked about donors from the perspective of a “pyramid” or “ladder.” Which is why I advocate retiring the old donor pyramid in favor of a dynamic energy vortex. It’s the reason so many donor programs have retention rates representing three steps forward, two steps back. I prefer a different donor paradigm.
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