Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can use outbound text messages to inform donors about upcoming fundraising events and campaigns. The rules for opting in are different for nonprofits.

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Nonprofit Tech for Good

JANUARY 13, 2020

Many nonprofits fear that asking a donor for additional support, after they’ve already made a donation, will turn them off from making future gifts. The truth is, immediately following a donation is one of the best times for another call-to-action (CTA) of ways donors can continue to support your organization. 4) Add to Mailing List.

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Action Donation Mobile Social Media 334

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 235

Nonprofit Tech for Good

APRIL 3, 2022

Some individual board members may want to start with “easier” tasks like thanking donors, but eventually, they should be directly helping raise thousands of dollars annually. Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Is the donor renewal rate low?

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Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. These include direct mail, phone calls and messages, and in-person solicitations. It’s changing how we identify potential donors and set targets.

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Donation Data Fundraising Analytics 246

NonProfit PRO

JUNE 13, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give.

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Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

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Program Donor Tips Channel 123

NonProfit PRO

OCTOBER 13, 2022

Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits. Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact.

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Giving Learning Database Channel 264

EveryAction

OCTOBER 12, 2022

Year-end can be understandably very focused on fundraising, but given the importance of strong donor stewardship and high inflation that may place donating out of reach for some supporters, many nonprofits are curious about how to engage their donors without asking for gifts. The holiday season is a time of joy and giving back.

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Donation Donor Advocacy Gift 159

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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The Fundraising Authority

DECEMBER 4, 2020

In our first post , we took a look at why so many donors give during the final 4-6 weeks of the year. Why you are asking donors for money at the year-end? Second, Warm-Up Your Donors. The second phase of your year-end giving campaign is to warm-up your donors by introducing them to your theme and your need.

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Bloomerang

NOVEMBER 8, 2024

Today’s question comes from a nonprofit employee who wants advice on whether it’s a good strategy to include your impact report with your appeal mailing: Dear Charity Clairity, We have started mailing quarterly impact reports to those midlevel and major donors who aren’t emailable, and emailing otherwise.

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Mail Report Impact Charity 102

sgEngage

MARCH 22, 2022

A common misconception among newer nonprofit professionals is that every campaign or event is meant to attract new donors and donations. The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Ensure communication is a two-way street

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Achieve

NOVEMBER 3, 2021

Donors and potential donors are everywhere, and getting your message in front of as many people as possible is part of running a fundraising campaign. But how do you reach those donors on the multiple platforms they use without running yourself into the ground? First tip: be selective about what channels you use.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

Your brand strategy and key messages should form the foundation for all of your donor communications, new and old. Rather than creating something completely different, use your brand values, personality, and key messages as a guide first, allowing donors to better understand and recognize you amid the crowded end-of-year fundraising space.

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Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. Let’s get started.

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Nonprofit Tech for Good

MARCH 20, 2024

Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement. 99designs ] 75% of donors look for concrete information about a nonprofit’s achievements before making a decision to give. Double the Donation ] The current donor retention rate is 41.9%. billion—only 0.6%

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Statistics Online Fundraising Benchmark 225

Nonprofit Tech for Good

JUNE 23, 2020

As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors.

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Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

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Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. Thanks to technology, there’s no need to spend hours processing mailed registration forms, checks, receipts, and entering information in endless spreadsheets.

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Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

You may be surprised to learn how easy it is to find out important participant and donor characteristics through the right tools and data. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Understand Your Audience.

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Tips Fundraising Management Cancer 325

Qgiv

NOVEMBER 13, 2023

Nothing makes a donor feel recognized and appreciated quite like personalized communication from your organization. But the more donors your nonprofit recruits, the more challenging it can be to provide those individualized connections. What is donor segmentation? How can your organization use donor segments?

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Effective Donor Guide Social Media 109

Bloomerang

JANUARY 11, 2024

Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? Send new donors a great thank you letter. I believe every donor deserves a real letter. Not a receipt.

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Bloomerang

JUNE 21, 2022

One of the most common questions that we get about new donor acquisition is, “How can I recoup my investment?”. While there are several answers to this question, getting a return on your investment (ROI) really starts with two key things: new donor retention and second gift conversions. If not, how can I do so?”.

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Donor Strategy Create ROI 102

Bloomerang

FEBRUARY 3, 2023

Today’s question comes from a nonprofit employee who wants advice on where to find new donors and how to approach them: Dear Charity Clairity, Where do you look for donors, and what’s the best way to approach them? — Where to Begin Dear Where to Begin, You’ve nailed the two challenges of donor acquisition on the head: Who do you target?

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Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. Are you looking for meaningful ways to build relationships with donors and sponsors? Are you trying to attract more corporate partners?

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Practice Tips Fundraising Sponsor 245

Get Fully Funded

OCTOBER 19, 2021

The season of gratitude is upon us and there is nothing more important you can do than thank donors for their support this year. Actually, from a donor’s perspective, it’s annoying. To build a relationship on purpose with a donor, you must communicate with them often without asking for anything. I thought so. That would be me!).

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sgEngage

AUGUST 1, 2024

Long-term donors are invaluable assets for any organization, providing consistent support and creating a sustainable future. Finding long-term donors requires connecting with your community. Turning event attendees into long-term donors starts well before the fundraising event itself.

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Nonprofit Tech for Good

FEBRUARY 1, 2021

Collecting registrations online means there’s no need to track down and manage mailed registration forms, checks, and receipts; search for information in multiple spreadsheets, emails, and handwritten notes; or enter and re-enter registrant information. Capture crucial donor and sponsor data.

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Nonprofit Tech for Good

MAY 18, 2013

Not a big loss since they were filtered into a mail box that few ever visited, but it is worth noting that fans can now mail admins directly if you have enabled the functionality under Edit Page > Manage Permissions > Show “Message” Button. Chapter 5 :: Introduction to YouTube Channels.

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Social Media Social Chapter Media 258

The Modern Nonprofit

APRIL 20, 2021

Estimated Reading Time: 2 minutes 5 Ways to Improve Your Donor Retention. How many of your donors continue to contribute to your organization year after year? High donor retention is extremely valuable to any organization. Retaining past donors is much less costly than acquiring new ones. Engage your donors creatively.

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The NonProfit Times

MAY 10, 2024

This might account for why less than one-third of Gen Z donors, or about 19% of Gen Z respondents overall, reported giving money directly to an organization. Don’t disregard snail mail, even with your ‘very online’ youngest donors,” the authors wrote. Do what you can to push against this tide of short-term thinking.”

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Data Donor Giving Arlington 105

sgEngage

NOVEMBER 7, 2024

Data from recent elections shows rage donors take their candidate’s loss in a presidential bid as inspiration to donate more to causes associated with the candidate’s party, while the winning team’s incoming gifts drop off. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done.

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Bloomerang

MAY 30, 2022

How well are we engaging with our donors? What were our donor retention and new donor acquisition rates? Who are our most loyal donors ? We will engage at least 100 donors in the program. We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign.

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Guide Fundraising Social Media Channel 133

EveryAction

DECEMBER 7, 2016

The giving spirit is high, and donors want to know how they can contribute to the causes that they care about. Your organization needs to do more than simply ask your donors for contributions. Retain more donors. Your data, after all, provides insight into your donors. These donors already have philanthropic tendencies.

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