Nonprofit Tech for Good

MARCH 18, 2013

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

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Websites Online Design Fundraising 270

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. and then studying and duplicating their methods.

Social Media 279

Social Media Media Social Nonprofit 279

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. This is the first interaction your donor will have with the organization after they make their donation. Whatever feels comfortable.

Retention 115

Retention Donor Strategy Social Media 115

TechImpact

MARCH 25, 2014

Landing pages that lead to donations. Make sure whatever landing pages are seeing the most traffic have sufficient information, strong calls to action, and would compel someone to donate to your nonprofit. If not, you’re missing out on enticing the bulk of your website traffic to donate. Traffic sources leading to donations.

Stats 252

Stats Analytics Track Fundraising 252

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Advocacy and volunteering emails As you well know, donating isnt the only way your audience members can show their support for your mission.

email 93

email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

OCTOBER 24, 2013

In 2012 online donations via email dropped 21% due to donate pages not being mobile compatible. Priority #2: Mobile optimize your donate page and redesign your e-newsletter to ensure that is compatible with mobile email. Mobile email is on the rise. As of September 2013, 47% of email is now opened on a mobile device.

Mobile 279

Mobile Web Nonprofit Social Network 279

Nonprofit Tech for Good

MARCH 12, 2017

1) Coordinate Tweets and Facebook Posts with e-newsletters and fundraising appeals. Some subscribers to your email list will visit your nonprofit’s Twitter Profile or Facebook Page to retweet or share a story or call-to-action that is featured in your e-newsletter or fundraising appeal. 3) Never release an infographic as a PDF.

Communication 277

Communication Online Tips Nonprofit 277

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Mobile 258

Mobile Track Media Fundraising 258

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Your newsletter’s audience Who you should sent your newsletter to?

Newsletter 124

Newsletter email Create Nonprofit 124

Nonprofit Tech for Good

DECEMBER 28, 2021

With both GivingTuesday in November and year-end donations in December, it’s also a great time for nonprofits to gain new donors. However, one problem still plagues GivingTuesday and year-end donations: most of them are one-time donations. Show them the impact of their donations. This year donors contributed $2.7

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Donor Donation Campaign Stats 321

sgEngage

JANUARY 15, 2025

For example, consider the differing expectations of: New donors: First-time donors likely dont know much about your organization or how to engage with it beyond donating. Planned giving donors: Donors interested in planned gifts want to know more about your organizations long-term plans and how their donations will create a lasting legacy.

Donor 105

Donor Effective Gift Donation 105

Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Marketing is the strategic use of content and communication channels for direct gain. The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits.

Communication 279

Communication Online Nonprofit Social Media 279

Nonprofit Tech for Good

APRIL 22, 2013

47% of Americans learn about causes via social media and online channels. For every 1,000 e-newsletter subscriber, nonprofits have 149 Facebook Fans. In an average peer-to-peer fundraising campaign, 15-18% of donations are referred directly from Facebook. The average social media donation is $59 and growing each year.

Social Media 279

Social Media Awareness Causes Media 279

Nonprofit Tech for Good

JULY 10, 2019

It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. Not everyone who follows you on Facebook is necessarily following you on other channels too.

Fundraising 280

Fundraising Social Social Media Channel 280

Get Fully Funded

FEBRUARY 27, 2025

Donation tax receipts allow you to confirm that youve processed and implemented a charitable contribution while expressing appreciation for donors gifts. While donation receipts must follow several standards, well provide tips for customizing your receipts to recognize different donor groups’ individual contributions.

Gift 52

Gift Donation Difference Issue 52

The Modern Nonprofit

FEBRUARY 22, 2022

Estimated Reading Time: 2 minutes Your e-newsletter matters more to the success of your campaign than you might think! According to many reports , email marketing is the best channel for return on investment. So how do you ensure that your e-newsletters are as effective as they can possibly be? Make your emails mobile-friendly.

Newsletter 105

Newsletter Social Media email Mail 105

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. Online Donations – St.

Campaign 264

Campaign Giving Nonprofit Google 264

Nonprofit Tech for Good

JANUARY 11, 2014

Nonprofits that have not yet mobilized their online communications and fundraising campaigns will start to pay the price literally in lost donations in 2014. Websites, blogs, and e-newsletters that are responsively designed will become more common place in 2014 and will incorporate elements of flat design for optimal mobile browsing.

Trend 279

Trend Technology Nonprofit Social Media 279

Nonprofit Tech for Good

JUNE 5, 2014

To do so effectively, nonprofits must embrace an integrated multi-channel communications and fundraising strategy. Goals (Increase traffic, followers, donations, etc.). Action Items (Mobile-optimize donate page, launch presence on Instagram, host Google+ Hangout, rebrand social networks, etc.). Chapter 2: Get Organized.

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Mobile Fundraising Chapter Social Media 225

Nonprofit Tech for Good

DECEMBER 3, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads. Related Webinar: Social Media Best Practices for Nonprofits.

Facebook 364

Facebook Practice Nonprofit Social Media 364

sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

Donor 105

Donor Support Gift Advocacy 105

sgEngage

JANUARY 28, 2025

Unify Your Look: Keep logos, color palettes, and fonts consistent everywherefrom your website and social channels to printed materials. Case in Point According to the 2023 M+RBenchmarks report, nonprofits that maintained consistent branding and simplified their donation pages saw marked improvements in conversion rates.

Nonprofit 96

Nonprofit Volunteer Social Media Websites 96

TechImpact

APRIL 14, 2014

Email, despite the criticism, is a powerful, if not your most powerful, advertising channel. Where ever you decide to place it, if your website doesn’t have a place where visitors can simply sign up for your newsletter or email list, you need to get one. Image courtesy of Devore Tech. Offer compelling reason to sign up.

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email Effective Marketing Nonprofit 193

Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Check out the example below of the Michael J.

Mobile 104

Mobile Giving Guide Nonprofit 104

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. In today’s digital world, a modern, updated website packed with touching photos, heartfelt testimonials, donation and registration forms, and social feeds is a must. Your most loyal donors are your multichannel donors.

Donor 277

Donor Social Media Offline Gift 277

Nonprofit Tech for Good

APRIL 18, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. A great source for free icons to use on your website, blog, Facebook Page, in your e-mail newsletter, etc. e-Newsletter.

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Resource Fun Nonprofit Social Media 266

Nonprofit Tech for Good

FEBRUARY 23, 2017

In fact, 56 percent of individuals who follow nonprofits on mobile and social networks take further action, the number one action being making a donation, after they have read a compelling story published by a nonprofit. Marketing is the strategic use of content and communication channels for direct gain.

Communication 260

Communication Online Nonprofit Social Media 260

Nonprofit Tech for Good

MARCH 9, 2014

In the weeks leading up to the tweet chat, promote the tweet chat on all communication channels. Use a tweet chat tool such as Twubs ( twubs.com ) to create branded tweet chat rooms or Storify ( storify.com ) to chronicle the tweet chat after it’s over. In the hours immediately before the start of your tweet chat, post hourly reminders.

Hosting 277

Hosting Nonprofit Twitter Avatar 277

Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. You might even link out to the site in nonprofit staff email signatures.

Marketing 238

Marketing Tech Sponsor Registration 238

Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Be Informed.

Fundraising 362

Fundraising Donation Donor Social Media 362

sgEngage

NOVEMBER 4, 2024

Susan Neyman, US Marshals Museum Foundation Deliver a Newsletter Boomers Will Love “A high percentage of our donors are also members. We started a newsletter that has long-form content and highlights members to help build our membership into more of a community.”— They are also included in email solicitations.”—

Tips 105

Tips Fundraising Ideas Share 105

Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. Do you ever worry that you’re missing out on donations because you haven’t updated Twitter in a while? You don’t need to be on every channel out there.

Channel 105

Channel Campaign Fundraising Case Study 105

Nonprofit Tech for Good

JUNE 13, 2013

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), then as your numbers grow on social networks so will your e-newsletter and mobile lists which in turn significantly increases your fundraising success.

Mobile 189

Mobile Track Media Fundraising 189

Nonprofit Tech for Good

MAY 18, 2013

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Network for Good now offers mobile-optimized donate pages and donation “Share” functionality.

Social Media 279

Social Media Social Media Chapter 279

Nonprofit Tech for Good

NOVEMBER 22, 2021

For example, Heal the Bay’s Gorgongosa Coffee : Don’t promote everything in your Shop all at once on your channels. Sprinkle posts here and there on your channels over time and be selective about the products you promote during which seasons. Run a promotion to people who’ve already purchased.

Facebook 313

Facebook Online Effective Nonprofit 313

Nonprofit Tech for Good

AUGUST 24, 2011

A handy little tool when designing a YouTube channel, Twitter profile, MySpace page, blog, etc. A great source for images for your nonprofit’s website, blog, e-newsletter, and social networking profiles. This website allows your supporters to pledge to donate with each Facebook Status Update or Tweet they post on Facebook or Twitter.

Fun 279

Fun Resource Nonprofit Social Media 279

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. Make use of every channel you’ve got available. Non-December Surges. Create Your Revenue Spike.

Online 221

Online Fundraising Benchmark Report 221