Nonprofit Tech for Good

OCTOBER 15, 2022

Tie all of your year-end materials together by weaving a campaign-specific design through everything your donors will see, including emails, your website, social media posts, and direct mail pieces. For emails, your donate button should be eye-catching with short and clear text. Include a clear and compelling call to action.

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Campaign Fundraising Tips Mail 336

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving can provide numerous benefits for nonprofits, from increasing donation amounts to improving donor engagement.

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Donation Online Giving Digital 215

NonProfit Hub

JANUARY 5, 2021

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Here are the pros and cons of mail vs. email. . Direct Mail. Highest Response Rates.

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Mail Channel email Fundraising 94

NetWits

FEBRUARY 17, 2012

The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors. In fact, the dominate giving channel for new donors 64 years old and younger is online. 43% of these donations were between $1,000 and $5,000.

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Offline Donor Online Benchmark 275

Bloomerang

NOVEMBER 22, 2024

A : Response rates differ by channel, for example, direct mail vs. email. Despite what you might hear, direct mail still reigns over email, but results will always vary by audience, for example, current donors vs. a cold list and audience size. For direct mail: Direct mail is all about your outer envelope.

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Problem Fundraising Mail Gift 119

Nonprofit Tech for Good

MAY 8, 2023

Your organization likely relies on direct mail, emails, social media, and even phone calls to get the word out about your organization’s work and solicit support for your mission. You can even use outbound messages to solicit donations from your supporters. The rules for opting in are different for nonprofits.

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Lesson Marketing Nonprofit Mobile 305

Nonprofit Tech for Good

APRIL 3, 2022

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Pay for the admission or ticket fee for people who you think should attend your nonprofit’s events with the hope they’ll donate on-site or in the future. Then help implement these tools.

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Fundraising Donation Donor Social Media 350

Nonprofit Tech for Good

FEBRUARY 8, 2012

Create an e-mail signature that includes your website, blog, and social networking links. Purchase.org domain name for website and e-mail addresses. Add “Donate Now” button to your home page. Add a website, blog, and social networking pitch to your “Thank You for Subscribing” e-mail. Select a donate now vendor.

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Social Media Social Media Tech 270

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 121

TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? Direct mail. Preferred giving channel.

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Donor Effective Fundraising Nonprofit 237

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. However, this is not a universal rule.

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Fundraising Practice Guide Campaign 243

Nonprofit Tech for Good

JULY 30, 2012

Your nonprofit can learn a lot from the 11 (mostly large) nonprofits listed below by simply following, liking, and subscribing to their e-newsletter, blog, Facebook Page, Twitter, YouTube Channel, etc. Custom-designed Twitter and YouTube Channel backgrounds. and then studying and duplicating their methods.

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Social Media Media Social Nonprofit 277

CauseVox

DECEMBER 2, 2024

Think back on what made the day successful—was it the heartfelt story shared on social media, the surge of donations from a matching gift, or the high open rate on a well-crafted email appeal ? Invite them to take the next step—maybe an additional year-end gift or even increasing their monthly donation. But why stop there?

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Campaign Fundraising Donor Social Media 88

sgEngage

NOVEMBER 7, 2024

have been cast, nonprofit organizations should be prepared for a new wave of donations from voters whose candidate (or candidates) did not win. Regardless of whether they donated before the election or in response to it, don’t treat rage donors as one-and-done. Have they given recent donations to organizations similar to yours?

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Donor Support Gift Advocacy 105

sgEngage

JANUARY 15, 2025

For example, consider the differing expectations of: New donors: First-time donors likely dont know much about your organization or how to engage with it beyond donating. Planned giving donors: Donors interested in planned gifts want to know more about your organizations long-term plans and how their donations will create a lasting legacy.

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Donor Effective Gift Donation 105

Nonprofit Tech for Good

MARCH 18, 2013

In 2008, the WWF was on Myspace and likely utilizing a Facebook Group and YouTube Channel, but those tools had not yet become integrated into their website design. e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness.

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Websites Online Design Fundraising 248

CauseVox

JANUARY 20, 2025

We made it through 2024, and with it the final push for year-end donations. You might be asking why you need to put a ton of time and energy into bringing your donors back for a second donation. This is the first interaction your donor will have with the organization after they make their donation. Whatever feels comfortable.

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Retention Donor Strategy Social Media 111

Bloomerang

JANUARY 14, 2025

The primary types of mobile giving Text-to-give One of the most popular ways to give on the go is via text-to-give or text-to-donate, which simply involves giving via text message. Donors can text a unique keyword or donation amount to your nonprofits dedicated phone number. Check out the example below of the Michael J.

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Mobile Giving Guide Nonprofit 105

Nonprofit Tech for Good

JUNE 19, 2019

They follow you on social media, donate to your cause, rally their Facebook friends, and participate in your events. In today’s digital world, a modern, updated website packed with touching photos, heartfelt testimonials, donation and registration forms, and social feeds is a must. Send direct mail, too!

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Donor Social Media Offline Gift 277

Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. Do you ever worry that you’re missing out on donations because you haven’t updated Twitter in a while? You don’t need to be on every channel out there.

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Channel Campaign Fundraising Case Study 105

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Great Nonprofits ] 84% of online donors are more likely to give if their donations are matched by their employer. Double the Donation ] The current donor retention rate is 41.9%.

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Statistics Fundraising Online Nonprofit 238

Achieve

JUNE 2, 2021

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Mail Campaign Course Digital 94

Nonprofit Tech for Good

MAY 18, 2013

and its tools – websites, e-newsletters and “Donate Now” buttons – are much better summarized as the Web 1.0: Chapter 1 :: The Importance of Selecting the Right Donate Now Vendor. Network for Good now offers mobile-optimized donate pages and donation “Share” functionality.

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Social Media Social Media Chapter 269

Get Fully Funded

MARCH 8, 2023

Online giving is one of the fastest-growing donation methods. In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. Reference your donation page.

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Mail Integration Digital Strategy 75

The NonProfit Times

NOVEMBER 25, 2024

When considering channels used to donate during the past year , including mailed appeals, social media appeals, fundraising events and 10 other options, participants most frequently reported contributing at the checkout counter (23.7%), through a charity’s website (23.5%) or as a response to mailed appeals (17%).

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Charity Studies Ratio Attitude 104

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Take this example: Don’t: With your support, we can reach our goal of increasing food and clothing donations by 25% in our community. They should be motivated by how that donation supports your overall mission (in this example, it’s creating thriving communities). Do: Everyone in our community deserves to have a full, thriving life.

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Communication Fundraising Audience Donor 307

Top Nonprofits

JULY 26, 2021

Donors who reach your donation page are at a critical point in their engagement, and what they find on your donation page will leave a lasting impression. Your donation page’s content and presentation impacts whether visitors give, how much they contribute, and whether they’ll donate again. Have increased shareability.

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Donation Nonprofit Donor Gift 111

The Fundraising Authority

DECEMBER 4, 2020

Send out a dedicated e-mail to your e-mail list introducing your year-end campaign, without making an ask (see this as a “cultivation / stay tuned!” Send out a snail-mail fundraising letter to your housefile list asking for a gift. Send out an e-mail fundraising letter. Introduce your campaign on social media.

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Fundraising Mail Gift Social Media 201

Allegiance Group

APRIL 3, 2025

Lapsed donors: Supporters who have given to your nonprofit in the past but have not donated within a set period of time. Most organizations define lapsed donors as those who havent donated in the past 18 to 36 months. Most organizations define lapsed donors as those who havent donated in the past 18 to 36 months.

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Donor Tips Retention Mail 52

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Advocacy and volunteering emails As you well know, donating isnt the only way your audience members can show their support for your mission.

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email Marketing Guide Nonprofit 94

Neon CRM

MARCH 20, 2025

But writing a thank-you letter for a donation can feel different. But thank-you letters for donations that arrive late or contain incorrect information could sever your relationships with those donors. Table of Contents: Why Donation Thank-You Letters are Important How Should You Send Your Donation Thank-You Letter?

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Template Donation Free Gift 92

Achieve

JUNE 17, 2024

It’s easy to get overwhelmed when considering how to ask your supporters for a donation. A coordinated strategy can not only ensure continuity across the way that your organization asks for donations but also provide a framework for you to plan future campaigns. Use a multi-channel fundraising approach.

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Donation Fundraising Tips Donor 87

Nonprofit Tech for Good

FEBRUARY 17, 2022

Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Fundraising Tips Management Nonprofit 342

Bloomerang

JULY 6, 2022

An easy-to-use, accessible, mobile-friendly online donation page is crucial for modern nonprofits. Your online donation page is your virtual fundraising hub , providing donors with a way to support your cause from anywhere, at any time. These best practices fall into the following categories: Optimizing your donation page design.

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Donation Practice Nonprofit Donor 118

DNL OmniMedia

DECEMBER 12, 2024

These include: Increased visibility: Before someone can donate to or volunteer with your nonprofit, they need to know it exists. 7 Key Marketing Channels to Master There are many ways to get your marketing messages out into the world, and familiarizing yourself with core channels is essential. Check out our services page!

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Marketing Guide Nonprofit Social Media 52

NonProfit PRO

OCTOBER 13, 2022

Payment platforms; donor database; smartphones; and growth in email, social media and other channels have made a huge impact. Since 2015, so much has changed that it's making sustainer giving much easier for donors and nonprofits.

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Giving Learning Social Media Database 264

Greater Giving

SEPTEMBER 30, 2021

More small donors than ever are getting involved in causes they care about by giving “micro-donations,” and successful fundraisers are jumping on it. What are “Micro-Donations,” and why should you care right now? While donations of $10 or $20 may not sound like much—especially when compared with major donor contributions!

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Donation Pledge Donor North America 98