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Improve Online Donor Retention with these 5 Proven Follow Up Techniques

NetWits

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. Unless you can convert them to offline (that’s right, OFFLINE) giving channels. Instead, many nonprofits simply drop donor names into boilerplate letters and direct mail pieces.

Technique 201
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Social Media Best Practices: 12 Tips for Making the Best of Any Social Site

NetWits

As you get more and more involved in using social media, be sure to claim your land by creating your organization’s Facebook page, Twitter account, YouTube channel, LinkedIn profile, etc. Or you may want to find individuals who are talking about the events around the world where disaster relief is needed. Claim your land.

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Great reads from around the web on April 8th

Amy Sample Ward

" How do your social media channels fit in your organization's emergency communications plan? In the weeks that have followed, Ichi’s e-mail provoked a series of responses from all over the world. " The US will use Twitter and Facebook to issue terror alerts – "The U.S. Repair Interview: Joe Solomon of 350.org

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In Case of Emergency, Update Your Facebook Status

Beth's Blog: How Nonprofits Can Use Social Media

It found that if they needed help and couldn’t reach 9-1-1, one in five would try to contact responders through a digital means such as e-mail, websites or social media. As we have seen in natural disasters from Hurricane Katrina to the Chile Earthquake, people are using social media to reach out for help.

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Consumer Attitudes Toward Mobile Giving

NTEN

Early last year, mobile giving evolved from an emerging technology to mainstream awareness with Haiti earthquake relief, raising approximately $45 million for victims of that natural disaster. Since that time, other disaster relief efforts such as the Gulf oil spill, Japan disaster, and tornado relief in the Southeast U.S.

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A Fundraising Cliff? What does the data say?

Beth's Blog: How Nonprofits Can Use Social Media

Disaster giving is not a zero-sum game. Giving to disasters does not take away from other nonprofit causes. Disaster giving has provided some temporary relief to the situation. These nonprofits are primarily focused on direct mail and online giving. Sustainable Donors Over Disaster Donors. billion in revenue.

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Great reads from around the web on October 14th

Amy Sample Ward

While multi-channel outreach such as action alerts, microsites, social media, fundraising appeals, direct mail and telemarketing are good strategies to have in your toolbox to fundraise and market your organization; it’s simply not enough anymore. " URL Shorteners: Blind(ly) Heading Towards Disaster?

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