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Don’t Just Celebrate – Advocate. Getting back down to the Roots of Earth Day: Tips for CSR Professionals

sgEngage

For those of us in the Corporate Social Responsibility (CSR) space, Earth Day is an important moment to consider our role in environmental sustainability, and ensure that we don’t respond to real needs with “greenwashing” or empty messages – especially if we are responsible for reporting on our company’s progress on these issues.

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Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Fast forward several years— more nonprofits are now using digital channels to engage with donors, but there is still resistance (or maybe it’s a lack of understanding) to incorporating and building a major gifts strategy online. Brace yourself for this: you can solicit major donors online. Guest Blogging.

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Crowdsourcing: Measuring the Impact of the Crowd in Funding and Doing

Beth's Blog: How Nonprofits Can Use Social Media

Maine Health Access Foundation did an experiment on Facebook , including it in its channel to promote a funding opportunity but also posted the initial letters of inquiry on their Facebook page to get feedback. And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra.

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Nonprofit Public Relations Strategies That Build Trust and Credibility

Neon CRM

For example, say someone wanted to find information on how to donate blood following a natural disaster. That’s an organization that has been active for almost 150 years, and in that time they have become one of the world’s foremost authorities on natural disaster response and blood donations. The key is training.

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