Nonprofit Tech for Good

APRIL 2, 2020

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. 2) Conversion Rates. By increasing your conversion rate to 1.5% 1) Traffic. 3) Engagement.

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Metrics Digital Marketing Retention 308

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. What is mobile messaging? Fundraising.

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Mobile Digital Fundraising Advocacy 130

Forum One

MARCH 20, 2024

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

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Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

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Bonterra

APRIL 11, 2024

Digital fundraising Increase engagement Build your base by giving them the cohesive, personalized experience they deserve. All-in-one supporter outreach Digital engagement Raise funds online for your nonprofit, in a simple and streamlined way. Learn more How it works Meet more of your goals without doing more work. Create more change.

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Digital Fundraising Case Study Advocacy 52

Nonprofit Tech for Good

MAY 8, 2023

Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Marketing-related text messages have an incredibly high open rate of about 99%, compared to the average email open rate, which is closer to 30%. You can read all about it here.

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NonProfit Hub

JANUARY 5, 2021

When it comes to choosing the right marketing channel for your nonprofit fundraising, you’ll want to consider the pros and cons of each option. The two most prominent fundraising channels for nonprofits are direct mail and email. Highest Response Rates. The upfront cost of direct mail is generally higher than other channels.

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Forum One

JANUARY 20, 2022

As we are closing in on the end of January, you have likely be finalizing your nonprofit’s digital strategy plans. Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Conversion rate (e.g.,

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Metrics Digital Strategy Rate 81

M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. This update will likely have the biggest effect on digital ads on Meta, making tracking even worse.

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fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Rather, it’s about creating a complete digital experience for members.

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Associations Digital Strategy Search 52

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. What are the benefits of digital marketing for nonprofits?

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Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Analyze your CRM.

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Map Digital Business Marketing 52

.orgSource

JULY 22, 2024

The.orgSource paper, Pathways to Organizational Excellence , presents a blueprint for meeting the challenges of digital markets. Member Satisfaction with Leadership These leading indicators provide insight into your organization’s relevance, credibility, and engagement channels. We call this collection of strategies Association 4.0.

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Bloomerang

APRIL 6, 2021

Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. What is multi-channel fundraising?

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Mail Channel Strategy Fundraising 62

Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . Core Nonprofit Marketing Channels.

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Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Mail 59

Association Analytics

JUNE 25, 2024

Here is an example of a personalized landing page with a name and specific benefits the member uses most often: Multi-Channel Communication Don’t just rely on email to send out communications for renewals. Compelling subject lines and preview texts can significantly impact open rates.

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Campaign Associations Channel Retention 169

Forum One

JANUARY 24, 2023

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

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Digital Experiment Drupal API 77

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. In influencer campaigns, measure reach and impressions.

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Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Supporter type. Demographics.

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DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). That’s where nonprofit storytelling comes into play.

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Storytelling Digital Marketing Guide 98

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

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Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Neon One ] 72% of individuals say that the presence of a charity rating badge increases their likelihood of giving.

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Statistics Online Fundraising Benchmark 228

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Practice Fundraising Guide Channel 237

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Final Tips for a Successful Nonprofit Digital Strategy.

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The NonProfit Times

NOVEMBER 20, 2024

Nearly eight out of ten (79%) hospital-focused fundraisers with “very well integrated” annual and major giving programs reported increased year-over-year revenue, according to Digital Fundraising Benchmark Report for Hospitals , a new report from the association for Healthcare Philanthropy and Digital Health Strategies.

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Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

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Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Create customer personas.

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Map Digital Business Marketing 52

M+R

SEPTEMBER 10, 2024

And, turns out, there’s a lot to learn from food banks when it comes to digital fundraising too! The average digital revenue growth for food banks from 2019 to 2020 was a mind-boggling 501% increase according to M+R’s Benchmarks! We see investments increasing in Search and Display as well as diversifying into channels like audio.

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Association Analytics

NOVEMBER 18, 2024

You can even go on YouTube, channels like Guy in a Cube being a popular one. “You look at different business areas or strategic goals and think about what it is now, like our retention rate, and come up with a reasonable future state that you feel like you could achieve,” explains Bill.

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Analytics Associations Data Analysis 169

Achieve

FEBRUARY 9, 2024

However, your audience is digitally bombarded with requests all day long, and by the time they see your content, they might ignore it altogether simply because they’re fatigued. This will help you stand out from the crowded digital landscape and make interacting with your content a memorable experience.

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Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

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Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. With hunger rates increasing dramatically during the COVID-19 crisis, the organization is focused on maintaining their community’s trust, increasing reach and driving engagement on social media. Feeding America and Subaru.

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sgEngage

JUNE 21, 2024

After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Before you incorporate texting into your marketing strategy, you need to understand its strengths as a communication channel and the natural ways it can help you further your marketing and fundraising goals.

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Marketing Strategy Channel Rate 96

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Key Performance Indicators allow you to truly understand your nonprofit’s digital marketing success and make educated decisions about future spending. There are a few digital marketing performance indicators that every nonprofit should be aware of.

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Track Digital Marketing Analytics 52

Neon CRM

NOVEMBER 2, 2023

Looking for digital donor acquisition ideas? Email Ideas Website Ideas Social Media Ideas Online Marketing Ideas Community Activity Ideas Digital Donor Acquisition Ideas Using Email If you’re looking to connect with online donors, email is going to be a powerful tool. will make the digital donor acquisition process easier.

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