Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.

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Resource Digital Marketing New York 98

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers. The sky’s the limit!

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Lesson Marketing Amazon Mobile 301

.orgSource

DECEMBER 11, 2023

We are tempted to view AI’s powers as primarily in the realm of cost savings and efficiency; however, teamed with or without a human partner, AI can be a digital concierge helping organizations deliver that sought-after wow. Digital experience platforms are among the technology solutions that make that magic happen.

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Tech Gartner Online Platform 221

Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. Email campaigns. It’s a snowball effect that pays dividends for your organization.

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Tech Marketing Sponsor Registration 198

Bloomerang

SEPTEMBER 27, 2024

Mobile communication is a central part of nonprofit fundraising and advocacy. According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging.

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Platform Mobile Giving Pledge 81

Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

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Advocacy Digital Campaign Build 59

Bonterra

APRIL 11, 2024

Digital fundraising Increase engagement Build your base by giving them the cohesive, personalized experience they deserve. All-in-one supporter outreach Digital engagement Raise funds online for your nonprofit, in a simple and streamlined way. Learn more How it works Meet more of your goals without doing more work. Create more change.

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Digital Fundraising Case Study Advocacy 52

Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement. Analyze your CRM.

Map 52

Map Digital Business Marketing 52

Forum One

JANUARY 24, 2023

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

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Digital Experiment Drupal API 77

fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Rather, it’s about creating a complete digital experience for members.

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Associations Digital Strategy Search 52

Nonprofits Source

MARCH 4, 2024

In this guide, we’ll cover how to determine which mobilization tactics are right for your organization, communicate the changes, cultivate your community, and win more support for your cause. For instance, if your supporters engage via digital channels, you might choose to track impressions on your social media posts.

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Mobile Strategy Advocacy Causes 59

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals. Supporter type. Demographics.

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Digital Marketing Create Social Media 59

.orgSource

SEPTEMBER 10, 2024

These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. Social media platforms and mobile apps facilitate real-time interactions, keeping members informed and involved. But smarter still is learning to lead our digital world with heart.

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Technology Collaboration Associations Interaction 221

Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. By regularly generating content on your website, you can expand your digital reach and get visitors excited about your business.

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Channel Business Marketing Effective 52

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

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Channel Marketing Fundraising Mail 59

M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. This update will likely have the biggest effect on digital ads on Meta, making tracking even worse.

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Track Digital Change Fundraising 111

Nonprofit Tech for Good

AUGUST 2, 2024

To truly use tech to make golf tournaments attractive to sponsors, it needs to include tools to seamlessly manage sponsor hole assignments, build and sell custom sponsorship packages that include digital exposure, and include touchpoints across the platform. Golf events have a unique value proposition, so price your packages accordingly.

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Sponsor Tech ROI Social Media 287

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving is particularly important for millennial and Gen Z donors , who have grown up in the digital age and expect a seamless and convenient online experience.

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Donation Digital Online Giving 200

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. What are the benefits of digital marketing for nonprofits?

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Digital Marketing Channel Nonprofit 52

Top Nonprofits

MARCH 4, 2021

A tried and true method of increasing marketing efforts is to use a multi-channel approach. Multi-channel fundraising is exactly what its name states — using multiple marketing channels to promote an upcoming fundraising campaign or event. Ways Your Website Can Support A Multi-channel Strategy.

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Channel Websites Tips Fundraising 72

Nonprofit Tech for Good

OCTOBER 24, 2013

The Mobile Web is often discussed as a future trend that nonprofits have time to prepare for, but the reality is that by the end of 2014, the majority of your supporters and donors will be viewing your website, email communications, blogs, and social media content on smartphones and tablets. In truth, the Mobile Web is already here.

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Mobile Web Social Network Social Media 269

fusionSpan

MAY 23, 2022

Most modern business leaders are still underutilizing the power of technology in today’s digital world. But, in reality, being digitally first does not imply having all of the software tools available; rather, it entails having the proper ones. A digital-first strategy must be customer-centric to be successful.

Digital 52

Digital Channel Adopt Business 52

DNL OmniMedia

APRIL 26, 2024

From email to your website , your nonprofit’s digital presence spans multiple communication channels, each with its own unwritten rules for success. Managing several of these channels can easily monopolize your marketing team’s time and resources. Also ensure that your web design is optimized for mobile devices.

Digital 52

Digital Google Grant Social Media 52

EveryAction

MAY 30, 2023

We’re also seeing data to support the idea that virtual events are here to stay: our friends at Mobilize have found that virtual events still drove the majority of signups (67%!) on the Mobilize platform for the 2022 cycle. Mobile messaging While email is a powerful tool, it also has its limitations. We’ll be rooting for you!

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Virtual Advocacy Channel Mobile 163

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Final Tips for a Successful Nonprofit Digital Strategy.

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Digital Strategy Create Phase 98

Qgiv

MARCH 4, 2024

Our latest eBook, the Digital Fundraising Guide: Ideas & Steps to Reach Your Goals , is a complete guide to help you choose the right digital fundraising solution that works for your specific nonprofit’s needs. Mobile fundraising. It’s enough to make even the most seasoned fundraiser a little nervous.

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Goal Guide Digital Ideas 52

sgEngage

MAY 3, 2023

Take advantage of the power of digital fundraising to reach a wider pool of donors. Make your online donation form mobile-friendly. Using a large font and optimizing your images to load quickly are simple ways to make your form mobile-responsive. It’s no secret that people are spending more and more time on their phones.

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Digital Strategy Giving Gift 77

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Use social media to drive traffic to your website.

Digital 52

Digital Practice Donor Strategy 52

TechImpact

OCTOBER 17, 2013

According to Google , planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than you might think. It’s more important than ever to keep your digital channels up to date and as lively as possible. Video is one of the most powerful digital tools.

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Digital Donation Strategy Mobile 183

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

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Digital Question Mentoring Michigan 116

Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day. Create customer personas.

Map 52

Map Digital Business Marketing 52

Kindful

AUGUST 17, 2021

As you’ve likely noticed, digital fundraising is changing the way nonprofits are communicating with their supporters. In fact, Forbes recently reported that 75% of nonprofits surveyed shared that, since the pandemic occurred, they’ve been looking for advice on finding new ways to fundraise through digital technology.

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Digital Fundraising Synchronous Empowerment 62

Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue.

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Statistics Online Fundraising Benchmark 228

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

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Digital Strategy Nonprofit Phase 121

Bloomerang

NOVEMBER 16, 2023

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. This guide will explain how the process works and ways to optimize your campaigns to raise more from this channel. The nonprofit receives the donation sometime later from the Mobile Giving Foundation , which means the donation isn’t instantaneous.

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Mobile Guide Giving Fundraising 56

Forum One

JANUARY 12, 2023

But as your digital strategy encompasses so many moving parts that often live outside your website, your revamped site has to take more than itself into account; it has to include your entire digital ecosystem. Many organizations look at their upcoming website redesign as a separate, standalone project.

Digital 62

Digital Websites Platform Newsletter 62

Nonprofit Tech for Good

JUNE 5, 2014

Over the last two months Nonprofit Tech for Good presented a free webinar based on the newly released book Mobile for Good: A How-To Fundraising Guide for Nonprofits. Overview of Mobile for Good. All online communications are now mobile and social. There is an art and science to mobile and social media.

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Mobile Chapter Fundraising YouTube 204