Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 235

Practice Fundraising Guide Channel 235

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

Channel 105

Channel Giving Donor Offline 105

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

How much effort are your social media channels really worth? Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. Tammi Marcoullier, Lead Strategist at the GSA’s Center for Excellence in Digital Government Engagement & Outreach. By Sacha Evans. Government.

Social Media 122

Social Media Channel Difference Media 122

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity. Number two is revenue.

Analytics 116

Analytics Digital Tools Measure 116

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

” given by Rory MacPherson, principal, Trudel | MacPherson and Jai Sen,digital media strategist, Sen Associates. Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 96

Metrics Facebook Data Social 96

Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Creating a digital plan does that by aligning strategies to support your marketing goals. Digital Marketing Plan Chapters. Chapter 3: Digital Promotions. Why Nonprofits Need A Digital Marketing Plan. How To Build A Nonprofit Digital Marketing Plan (That works).

Digital 111

Digital Marketing Guide Chapter 111

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Purchase a digital camera. Create a YouTube Channel/Google Account. Design your YouTube Channel. Define your goals and objectives. 1) Website.

Social Media 259

Social Media Social Media Tech 259

Saleforce Nonprofit

APRIL 19, 2021

When I talk with nonprofit leaders about digital transformation , I get responses that range from excitement and optimism to skepticism and overwhelm. It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission.

Digital 116

Digital Question Mentoring Michigan 116

.orgSource

JULY 22, 2024

The.orgSource paper, Pathways to Organizational Excellence , presents a blueprint for meeting the challenges of digital markets. Member Satisfaction with Leadership These leading indicators provide insight into your organization’s relevance, credibility, and engagement channels. We call this collection of strategies Association 4.0.

Associations 221

Associations Phase Exercise Leadership 221

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? ” Lucy Bernholz, “ Data-first Philanthropy.” .”

Social Media 101

Social Media Channel Data Media 101

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

Storytelling 85

Storytelling Digital Integration Blended 85

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. 2) Cross-promote via multiple channels. Another way to work around limited organic reach on Facebook is to promote Fundraisers via your other communication channels (this approach also has the benefit of being free).

Facebook 222

Facebook Raise Fundraising Audience 222

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Final Tips for a Successful Nonprofit Digital Strategy.

Digital 98

Digital Strategy Create Phase 98

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Prioritizes outcomes—views customer satisfaction as the significant metric of success. Digital transformation allows organizations to aggregate information across systems. Martin described the benefits like this. Provide training to everyone.

Game 44

Game Experiment Marketing Gartner 44

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Social media is just one of several channels that you should be using to connect with constituents, build community, and mobilize people to work toward your goals. What are people saying to you on social media channels?

Metrics 77

Metrics Social Media Media Social 77

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). That’s where nonprofit storytelling comes into play.

Storytelling 98

Storytelling Digital Marketing Guide 98

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion. Ridiculous, right?

Metrics 52

Metrics Marketing Analytics Awareness 52

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. digital fatigue. . Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. What is this affliction? It’s a phenomenon called.

Digital 105

Digital Communication Tips Virtual 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2013

” Why is this such an awesome digital marketing/social media measurement spreadsheet? The spreadsheet captures strategy, outcomes, tactics, and Key Performance Indicators or metrics. And there is no lack of social media metrics tools ! Collecting data from free or paid measurement tools is easy.

Measure 111

Measure Metrics Movie Social Media 111

Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . Here are my top six fundraising strategies for 2021: Investing in digital-first fundraising and marketing communications. Investing in digital-first fundraising and marketing communications. The digital revolution ended business as you knew it.

Digital 100

Digital Marketing Fundraising Strategy 100

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Most individual email metrics have continued to decline. Digital ad budgets grew by a whopping 144% in 2018.

Benchmark 81

Benchmark Digital Report Advocacy 81

Forum One

MARCH 18, 2021

So, it makes sense that something as all-encompassing as digital transformation feels herculean. For many organizations, digital transformation is still nothing more than a buzzword. So, how do we get our colleagues to see the importance of updating the way they work and buy into a digital transformation strategy?

Digital 88

Digital Demonstration Colorado Leadership 88

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

Content 110

Content Ideas Calendar Plugin 110

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

. Source: HBR = Branding in a Digital Age. Yesterday, I blogged about the &# Valid Metrics Framework &# from the AMEC that provides a suggested guide post for selecting the right metrics to measure social media in the context of an integrated communications campaign. Source: Branding in a Digital Age - HBR.

Measure 104

Measure Storytelling Metrics Phase 104

Saleforce Nonprofit

MARCH 3, 2022

Privacy-related changes in technology platforms (like browsers and mobile operating systems), regulatory actions, and consumer preferences are forcing the digital marketing industry to rethink how they collect and analyze consumer data to understand how well they’re connecting with their audiences. Measure metrics that matter.

Action 105

Action Change Metrics Measure 105

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Finally, we are beginning to measure how many volunteer applications come by way of our social media channels as well as using marketing sites like Klout to measure our influence online. Dupe: Taproot is hub for new ideas and collaboration.

Social Media 189

Social Media Foundation Examples Media 189

M+R

FEBRUARY 10, 2022

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offer, and other strategic and tactical choices. . This analysis took a look at digital revenue from email subscribers at end of year that was not sourced to email. DIGITAL ADVERTISING.

Fundraising 116

Fundraising Gift Analysis Channel 116

Nonprofits Source

AUGUST 26, 2017

If you want to drive a successful digital marketing campaign than a digital promotion strategy is the best way to get your message heard. In chapter 3, we’re going to share examples of digital promotion strategies we use to: Rank on the first page of Google for a competitive keyword. Digital Marketing Plan Chapters.

Results 82

Results Digital Strategy Chapter 82

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

EveryAction

AUGUST 17, 2023

Expressing your gratitude can take shape in a lot of ways: experiment with the mix of channels you use to contact them, like adding mobile messaging or a video message to your email outreach. Our take Metrics like the value of a volunteer hour are useful for nonprofits because staff across programs know that what gets measured gets moved.

Volunteer 185

Volunteer District of Columbia Connecticut Massachusetts 185

Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Note what both of these communication channels have in common: they’re digital. What are the benefits of digital marketing for nonprofits?

Digital 52

Digital Marketing Channel Nonprofit 52

Whole Whale

JULY 30, 2024

Step 2: Build Your UTMs Or Integrate Your Advertising Platform The primary benefit of GA4 is that it is designed to help you evaluate ALL of your marketing channels (email, advertising, etc.) as well as your acquisition channels in one singular location. While channel groupings are helpful, they are too broad for our needs.

Analytics 96

Analytics Google Campaign Data 96

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Continuous Learning and Improvement: Digital marketing is a dynamic field.

Project 52

Project Digital Marketing Impact 52

DipJar

NOVEMBER 15, 2022

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: . Why Are Impact Metrics Important?

Metrics 52

Metrics Impact Guide Literacy 52

Neon CRM

MAY 31, 2023

Fundraising metrics are the key to unlocking your most effective, generosity-encouraging strategies. That’s why it’s important for fundraisers to stay up to date on nonprofit organization statistics and use metrics to inform their fundraising strategies and decisions. You’re not stuck with one channel for every campaign.

Statistics 97

Statistics Fundraising Metrics Mail 97

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. Metrics for Movements. They also have a robust online community.

Design 100

Design Marketing Metrics Measure 100

Amy Sample Ward

SEPTEMBER 15, 2009

This immersive, interactive webinar experience(tm) will begin with a plenary session providing an overview of social media strategy, organizational adoption issues, capacity, metrics, and strategy execution. The back channel will be moderated by even more experts, who will add additional insights and answer participants questions.

NTEN 105

NTEN Media eLearning Case Study 105