Nonprofit Tech for Good

NOVEMBER 7, 2020

Tailor your most compelling narratives for different channels to share them widely. You’ll reach donors where they’re at and maximize your marketing budget. Share uplifting narratives optimized for your channels. How can you break through the noise? Share your best stories—but go beyond just posting them on one platform.

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Byte Technology

DECEMBER 15, 2021

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

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Media Cause

AUGUST 31, 2021

Marketing as a nonprofit organization in the digital age can seem like an intimidating piece of the business that takes expertise, resources, and a large budget. A common myth is that being successful with digital advertising means being on every platform at all times, but is your audience actively participating on every channel?

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Channel Digital Marketing Phase 52

Pamela Grow

FEBRUARY 27, 2024

A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Follow these four essential steps to tap into the full potential of digital marketing. Outline your digital marketing goals.

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Digital Marketing Create Social Media 59

Allegiance Group

SEPTEMBER 18, 2024

Social media, emails, texts, digital ads, videos, and even printed mailers offer opportunities to connect in more personal and customized ways. Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. Adopting omni-channel practices is a long game.

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Allegiance Group

FEBRUARY 2, 2024

In 2022, nonprofits of every size allocated roughly one-third of all spending to search ads—as a result, these organizations saw the highest return on ad spend (ROAS) of any channel. Similarly, email marketing offers very high returns, enabling organizations to earn an average of $40 for every $1 spent. Let’s get started! Contact Us!

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Nonprofits Source

MAY 15, 2024

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. If your small business doesn’t have a clear marketing strategy, you could be missing out on the opportunity to cultivate a strong digital presence and promote meaningful engagement.

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Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters.

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Greater Giving

DECEMBER 15, 2022

How do you keep up with the ever-increasing need for digital donor engagement ? In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Integrating Marketing Channels . Analyzing Marketing Results.

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CauseVox

FEBRUARY 15, 2023

Are your fundraising and marketing strategies married up and hitched at the hip? In the most successful nonprofits, the marketing and fundraising efforts work hand-in-hand because leadership understands that marketing is vital to growing and retaining donors and donations. If not, it may be time to re-evaluate.

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Digital Marketing Social Media Evaluation 82

DNL OmniMedia

AUGUST 25, 2021

You’ve read articles about up-and-coming communications channels and whether you should incorporate them into your nonprofit outreach strategy. You’ve certainly seen pieces praising the benefits of digital marketing and lamenting the shortcomings of direct mail (or vice versa). Top Nonprofit Storytelling Examples to Inspire You.

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Nonprofits Source

NOVEMBER 27, 2023

However, relying on digital ads can quickly eat up your marketing budget, and word of mouth might not get you the momentum you need to expand your reach quickly. Best of all, most of these are free or cost effective so you can get the most bang for your buck and maximize the value of your marketing strategy.

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Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Meet them where they are.

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Nonprofit Tech for Good

MAY 8, 2020

By Elizabeth Ngonzi , is an Adjunct Faculty at New York University Center for Global Affairs where she teaches Digital Storytelling, Innovation and Fundraising. Ideal Digital Storytelling Ecosystem. The selected channels make up part of an organization’s Digital Storytelling Ecosystem. Digital Storytelling Framework.

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Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. In short —don’t focus your marketing efforts on a single platform, and you won’t have to worry if any platforms are affected.

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Digital Marketing Strategy Social Media 94

Allegiance Group

SEPTEMBER 26, 2024

This may be a simplified breakdown of omni-channel fundraising and marketing , but you can see how complex the attribution and data-collection side of it is. To do omni-channel well, you need the right tools. Let’s look at the tech stack that can help your organization pull together all the data from your omni-channel efforts.

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Nonprofits Source

OCTOBER 7, 2024

As a small business owner, you know that marketing is crucial to keeping your business afloat. To effectively reach and retain customers , your business needs a robust plan incorporating marketing best practices. By the end, you’ll have a firm understanding of how you can level up your marketing efforts. Let’s get started!

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Business Marketing Strategy Channel 52

Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

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Marketing Broadcast Analysis Awareness 243

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Evaluate the channels you use, what you use them for, and each channel’s performance.

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Marketing Strategy Channel Rate 95

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

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Tech Gartner Online Platform 221

Get Fully Funded

MARCH 8, 2023

In 2022, online giving grew by 12.1% , motivating nonprofits to find more ways to connect with their supporters through digital channels. As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. Let’s get started.

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The NonProfit Times

SEPTEMBER 10, 2024

The presidential election is set for November 5, and the good news for fundraisers and nonprofit marketers is that elections don’t tend to hurt charitable giving. The post Digital Fundraising Ideas As The Election Approaches appeared first on The NonProfit Times.

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Nonprofits Source

FEBRUARY 24, 2023

Digital marketing is essential for reaching new customers, raising brand awareness, and maintaining sustainable growth in the modern age of technology. Studies show that people spend an average of eight hours and five minutes interacting with digital media per day.

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Map Digital Business Marketing 52

Nonprofits Source

JULY 2, 2024

Today, multichannel is the watchword for marketing success. Let’s take a look at a multichannel marketing framework you can use to promote your next live auction (and adapt for all kinds of future events). Start by outlining some essentials for your event that will shape how you market it. These include: Its context.

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Marketing Strategy Registration Channel 52

TechImpact

JUNE 11, 2014

Between your nonprofit’s website, Twitter, Facebook, LinkedIn, Youtube channel, Instagram account, and whatever else your nonprofit uses to advertise online, it can be hard to keep up. When designing your nonprofit’s digital marketing materials, thinking outside the box is important, but it is also important to think practically.

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Digital Marketing Effective Demographics 228

3rd Sector Labs

AUGUST 15, 2014

Using data to drive your digital marketing campaigns is essential. Without the discipline of data, your digital marketing success is based more on hope than strategy and execution. Our corporate marketers understand the criticality of data all too well, especially retailers. If not, it should.

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Bloomerang

JULY 19, 2021

This digital-first fundraising post is the first in a six-part series. . You may think some are more management or marketing strategies. You can’t fundraise effectively without strong management and marketing. Fundraising, marketing, and management must be seamlessly and purposefully integrated. . — Brian Solis.

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Digital Marketing Fundraising Strategy 99

Qgiv

APRIL 22, 2024

Nonprofit marketing is one of the key components of getting your organization seen by potential supporters! Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. However, marketing for nonprofits can come with its difficulties.

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Marketing Guide Nonprofit Channel 52

fusionSpan

SEPTEMBER 24, 2024

What if your association could turn every digital interaction into a member recruitment or retention opportunity? In a world where having an online presence is vital, your association must consider how every digital touchpoint can help attract and retain members. Rather, it’s about creating a complete digital experience for members.

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Associations Digital Strategy Search 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Media Cause

JUNE 1, 2024

Fostering Authentic Relationships With and Amongst Your Audience Digital advocacy is critical to moving missions forward, creating systemic change, educating your base, and mobilizing leaders who are loyal to your organization and committed to the larger movement in which you operate. This is especially true during an election year.

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M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. market uses iMessage, or 1.3 About 58% of the market uses Apple Mail as a client. What is Link Tracking Protection?

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Track Digital Change Fundraising 111

Bonterra

APRIL 11, 2024

Digital fundraising Increase engagement Build your base by giving them the cohesive, personalized experience they deserve. All-in-one supporter outreach Digital engagement Raise funds online for your nonprofit, in a simple and streamlined way. Learn more How it works Meet more of your goals without doing more work. Create more change.

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Qgiv

JUNE 10, 2022

Cora Ligon is the lightning bolt that infuses Ligon Marketing. She is regularly featured as a presenter at multiple chambers of commerce and local workshops and seminars on networking, event marketing, and sales training. She has over 20 years of marketing, advertising, and branding experience. What is Digital Marketing?

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Nonprofits Source

JUNE 22, 2017

Does your nonprofit have a digital marketing plan ? Lack of resources, expertise, leadership buy-in, choosing the right software tools (or the right strategic partners) all while trying to stay current on the latest marketing trends is overwhelming. Digital Marketing Plan Chapters. Chapter 2: Marketing Strategy.

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Digital Marketing Guide Chapter 111

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. After all, the days of making your online marketing or social media presence secondary priorities are long gone. Your digital strategy defines how you use online marketing.

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