Nonprofit Tech for Good

MAY 8, 2023

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

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Lesson Marketing Nonprofit Mobile 307

Byte Technology

DECEMBER 15, 2021

The natural next step is a marketing plan, right? You can do it that way – but ideally you would have your business plan drafted, then your marketing plan drafted, and then your budget. Here are the top 10 reasons to do a Strategic Marketing Plan. Perhaps you’re seeing a growth in an untapped market or demographic.

Marketing 246

Marketing Analysis ROI Goal 246

Bloomerang

DECEMBER 12, 2024

Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. Well cover: Why is investing in email marketing for nonprofits worth it?

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email Marketing Guide Nonprofit 93

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing. Email campaigns.

Marketing 238

Marketing Tech Sponsor Registration 238

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

Byte Technology

JANUARY 14, 2022

A start-up is the most challenging and rewarding project for a marketing agency. We were asked to design and develop a website and create a strategic marketing plan. First step was getting a clear understanding of who their competition was and how they were marketing themselves. They had a very clear vision, which is so helpful.

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Marketing Broadcast Campaign Awareness 243

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

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Digital Life Data Skills 221

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Digital transformation allows organizations to aggregate information across systems.

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Experiment Marketing Game Gartner 44

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.

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Resource Digital Marketing Nonprofit 98

DNL OmniMedia

FEBRUARY 3, 2025

Marketing is essential to nonprofit success. However, too many nonprofits waste time, money, and resources conducting outreach without a cohesive marketing strategy. One of the best ways to design or refine your strategy in an efficient and effective way is to leverage nonprofit marketing consulting.

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Consultant Marketing Nonprofit Social Media 52

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. We understand how marketing and technology go hand-in-hand, and throughout this guide, we will focus on how to apply nonprofit marketing best practices using your organizations technology.

Marketing 52

Marketing Guide Nonprofit Social Media 52

Whole Whale

DECEMBER 19, 2024

In digital marketing, there’s a dangerous myth that’s costing organizations millions in misallocated resources. Yet this is exactly what happens in digital marketing when we give all the credit to the last-click before conversion. Ridiculous, right?

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Metrics Marketing Social Media Analytics 52

Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. It’s no secret that corporate donors are invaluable partners for nonprofits.

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Social Media Donor Media Social 313

Fast Company Tech

MARCH 18, 2025

Uptown Funk was blaring on digital music outlets, Snapchat filters were laid over every selfie, and hoverboards were all the rage. Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. The good news?

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ROI Channel Measure Results 84

Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. A YouTube channel and ID. You can learn how to create a channel and find your channel ID here. A fundraising video can be very different from a marketing video.

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YouTube Money Raise Nonprofit 277

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. Step 2: Utilize Influencer Marketing Influencer marketing wields substantial power, especially when harnessed by nonprofits with a clear mission. Ever considered Influencer Marketing for your nonprofit?

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Social Media Media Social Influence 336

Byte Technology

SEPTEMBER 16, 2021

In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. SEO is a fundamental component of digital marketing. Search is most times, the principal source of digital traffic for businesses. And it complements many other marketing channels.

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Search Yahoo Websites Digital 245

Nonprofit Tech for Good

AUGUST 19, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving.

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Donation Online Giving Digital 239

CauseVox

FEBRUARY 15, 2023

Are your fundraising and marketing strategies married up and hitched at the hip? In the most successful nonprofits, the marketing and fundraising efforts work hand-in-hand because leadership understands that marketing is vital to growing and retaining donors and donations. If not, it may be time to re-evaluate.

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Digital Marketing Social Media Fundraising 97

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. Legend: 30% BLUE: Partnerships with Corporate & Digital Platforms Partnerships played a critical role in extending reach and credibility.

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Campaign Giving Nonprofit Google 264

sgEngage

JULY 3, 2024

However, with the right allocation of resources and effective use of analytics, nonprofits can tap into marketing channels and strategies that offer high returns. To help your nonprofit understand which marketing metrics matter and why, this guide will explore four basic advertising key performance indicators.

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Metrics Analytics Marketing Nonprofit 119

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 3) Send to Social Media.

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Action Donation Social Media Donor 344

.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

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Tech Online Gartner Experiment 221

Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Your supporters are constantly growing and changing, and your data marketing strategy should reflect that.

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Strategy Data Marketing Build 52

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

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Sponsor Tech Social Media ROI 291

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

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Fundraising Practice Guide Campaign 246

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

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Campaign Marketing Nonprofit Social Media 52

Bloomerang

JULY 26, 2024

Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? But I wonder if in the long run the ROI is better for direct mail than digital?

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Mail Roles Digital Fundraising 119

The Verge

APRIL 30, 2021

Roku has pulled YouTube TV from its channel store. However, Roku says it is “taking the extra step to continue to offer existing subscribers access to YouTube TV on the Roku platform unless Google takes actions that require the full removal of the channel.” Photo by Chris Welch / The Verge.

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YouTube Channel Google Search 126

sgEngage

JUNE 21, 2024

Most nonprofits and educational institutions use a multichannel marketing strategy to engage supporters. After all, some donors may have specific channels they prefer, while others may want to interact with you in as many ways as possible. Evaluate the channels you use, what you use them for, and each channel’s performance.

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Strategy Marketing Channel Donor 115

Bloomerang

NOVEMBER 1, 2024

Maybe you relied on your database manager, digital fundraising specialist, or volunteer coordinator. We know a lot more about psychology, neuroscience and behavioral economics than we did in the past, and the more you incorporate science into your marketing, the more your supporters will feel your messaging resonates with them.

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Tips Strategy Volunteer Donor 112

Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. In short —don’t focus your marketing efforts on a single platform, and you won’t have to worry if any platforms are affected.

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Strategy Digital Marketing Social Media 94

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

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Analytics Digital Tools Nonprofit 128

Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Step 3: Assess Your Marketing Mix Are You Investing in the Right Places? Where should you lean in?

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Public Media Channel Mail 52

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. What is Event Marketing? Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Why is Event Marketing Important?

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Strategy Marketing Guide Sponsor 119

Nonprofit Tech for Good

MAY 1, 2022

Presented by: Sharon Cody , Nonprofit Market Manager at Labyrinth, Inc. Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. Date: Tuesday, June 28, 2022. Time: 1 pm EST / 10 am PST (1 hour). Cost: Free.

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Fundraising Online Free Build 210

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 6) Your Facebook campaigns need time to learn.

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Charity Facebook Test Profit 332