Allegiance Group

APRIL 14, 2025

With a structured approach, you can build a strategic, data-backed budget that will allow you to make the case for new initiatives or increase spending in channels where youve been absent, or where theres untapped potential. Is there a channel you should be leaning into more heavily? Which channels consistently deliver strong results?

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Public Media Mail Channel 52

Nonprofit Tech for Good

AUGUST 29, 2022

Once you have a core group of volunteers, word-of-mouth can be one of your best channels for finding new volunteers. Process Volunteers: Now that you have individuals or groups interested in volunteering with your organization, it’s time to get to know them. Volunteer applications may vary depending on the nonprofit.

Volunteer 289

Volunteer Management Tips Nonprofit 289

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

Analytics 130

Analytics Digital Tools Nonprofit 130

Bloomerang

NOVEMBER 1, 2024

Maybe you relied on your database manager, digital fundraising specialist, or volunteer coordinator. This is accomplished by using what donors show and tell you to uncover their identities , rather than simply grouping traits into broad-brush personas (e.g., You can no longer ignore or “back burner” them. Multiple times.

Tips 114

Tips Strategy Volunteer Donor 114

.orgSource

DECEMBER 11, 2023

Some groups aren’t ready to take the leap to automation, but others already understand how these systems can help them to work more strategically.” Next-generation marketing will move beyond creating content for distinct groups to messaging that is based on an individual’s unique activities and history with your brand.

Tech 221

Tech Online Gartner Experiment 221

sgEngage

DECEMBER 19, 2024

Partnering with a nonprofit design agency can help elevate your digital presence, but before you jump in, lets explore a few key stepsand why that online investment is worth every penny. Your Website Is More Than a Digital BrochureIts Your Storyteller In many ways, your website isnt just an online brochure; its the narrator of your mission.

Websites 96

Websites Design Collaboration Nonprofit 96

Candid

FEBRUARY 4, 2025

That power of connection is also the driving force behind how people show up on social media platformsjoining groups and digital communities with shared values, locations, or interests. About a third of millennials and a quarter of Gen X also share fundraisers or causes on their social channels at least once a week.

Generation 95

Generation Share Social Nonprofit 95

.orgSource

JULY 22, 2024

The.orgSource paper, Pathways to Organizational Excellence , presents a blueprint for meeting the challenges of digital markets. More fortunate groups avoid meltdowns by using data to predict future scenarios. Sliding by on “same old, same old” is not an option in a newly competitive environment. Excellence revolves around value.

Associations 221

Associations Leadership Exercise Phase 221

Nonprofit Tech for Good

MAY 16, 2024

By Stasia Hural , Digital Marketing Lead at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. But, the digital age has ushered in a new era, prompting a shift towards data-driven approaches. These features let groups focus on their resources.

Donation 271

Donation Fundraising Data Donor 271

CauseVox

JANUARY 20, 2025

If you have a group of mid-level donors who give at the end of each year, youll want to approach them differently than a group of new donors who each give $10 a month. Think about how you can personalize your stewardship to each group. They can come through any channel: email, direct mail, social media.

Retention 111

Retention Donor Strategy Social Media 111

sgEngage

JANUARY 28, 2025

Ask a small group to rewrite your mission in their own words. Unify Your Look: Keep logos, color palettes, and fonts consistent everywherefrom your website and social channels to printed materials. Leverage Digital Platforms Wisely Your Website as a Central Hub These days, your website is often the first hello for potential supporters.

Nonprofit 90

Nonprofit Volunteer Social Media Websites 90

sgEngage

APRIL 20, 2021

Here at Donately, we’ve helped thousands of organizations take charge of their digital fundraising and grow their revenue. One of the most convenient parts of today’s digital landscape is that technology can do the heavy lifting, freeing up donors’ time. Make donor participation easy with technology.

Digital 119

Digital Strategy Giving Gift 119

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 3) Google Ads are a hugely effective digital marketing channel.

Grant 273

Grant Profit Google Adwords 273

Achieve

NOVEMBER 3, 2021

In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there! multiple times on multiple channels.

Channel 105

Channel Campaign Fundraising Case Study 105

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.

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Resource Digital Marketing Nonprofit 98

Nonprofit Tech for Good

AUGUST 21, 2024

This evolution reflects a broader digital transformation in the nonprofit world, underlining the importance of adaptability and innovation in communication. Digital transactions are commonplace at retailers across the country now, so nonprofits can tap into this convenient method as people have become comfortable with it.

Mobile 321

Mobile Trend Social Media Donation 321

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. For your copy, consider which appeals have worked best in other digital channels.

Facebook 254

Facebook Fundraising ROI Metrics 254

Nonprofit Tech for Good

JULY 5, 2020

We analyzed the Top 100 Most Engaging Nonprofit Videos Per Channel and found that the most engaging content types were: Animals, kids & cuteness. Watch what this group of teens did for their community. Discover which social media channel is growing the fastest and has the highest engagement for nonprofit video.

Video 321

Video Share Social Nonprofit 321

Allegiance Group

APRIL 15, 2025

Test other programs that could work well together, like direct mail and digital. Acquire someone with a strong printed piece, then support them through digital ads, emails, and your website. Adopt a multi-channel approach. Dont just strip out an entire channel if you need to pull back. Overwhelmed by digital advertising?

Time 52

Time Donor Channel Test 52

Achieve

JANUARY 31, 2022

Your eyes are going dry, your neck is cramping and you feel as if you’ve scrolled past every digital advertisement under the sun. digital fatigue. . Digital fatigue is a general state of disenchantment or disconnection that can arise after too much digital engagement. What is this affliction? It’s a phenomenon called.

Communication 105

Communication Digital Tips Nonprofit 105

sgEngage

JANUARY 14, 2025

You Need to Customize Your Workflows and Integrate Systems Growing fundraising teams typically want to leverage custom workflows and integrate with related software systems like those used by finance and digital marketing. Fundraising effectively across a growing array of channels requires targeted communications.

Organization 105

Organization North Carolina Donor Blackbaud 105

Nonprofit Tech for Good

SEPTEMBER 16, 2021

Are there any key, timely motivations that you can hone in on to engage these groups? We frequently talk about A/B testing as a digital tactic—and it is! Don’t miss the opportunity to test different iterations of copy on these channels, seeing if results differ between them. Have these changed over the past year?

Communication 317

Communication Fundraising Audience Donor 317

sgEngage

MAY 3, 2023

Take advantage of the power of digital fundraising to reach a wider pool of donors. Cultivating a group of recurring donors with long-term investment in your cause can lead to a significant boost in your nonprofit’s revenue. Try to capture your prospective donors’ attention through these various channels: Social media.

Strategy 97

Strategy Giving Digital Gift 97

Nonprofit Tech for Good

OCTOBER 31, 2018

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. In addition to overall giving increasing these next two months, the number of your donors giving online and via social media channels is growing. 2) Explore YouTube Giving Tools. .

Social Media 252

Social Media Money Media Raise 252

.orgSource

AUGUST 28, 2023

The YouTubers who manage those channels know how to tell a story and they are experts in their field. Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” For one compelling reason.

Leadership 221

Leadership YouTube Audience Professional 221

Allegiance Group

FEBRUARY 5, 2025

Engage DAF Donors Digitally Studies reveal that most DAF donors are tech-savvy, preferring digital platforms to manage their giving. This can help you create digital outreach strategies that are more meaningful to them and their interests. Reaching donors through their preferred communication channels is more critical than ever.

Donor 52

Donor Fund Gift Social Media 52

The NonProfit Times

DECEMBER 23, 2024

With outdated systems and siloed data, nonprofits are not keeping up with the basic demands of modern digital infrastructure. People in the private sector have long recognized that for commercial enterprises to succeed companies need access to fundamental, industry-level systems — a shared digital infrastructure.

Resource 59

Resource Collaboration Problem Digital 59

Bloomerang

APRIL 10, 2025

Marketing channels. Consider using a multichannel marketing approach that combines traditional channels like direct mail and flyers with digital channels like social media, email, and your website. Understanding which groups are most likely to get involved in your efforts is key to recruiting the right people.

Volunteer 59

Volunteer Ideas Skills Social Media 59

Bloomerang

DECEMBER 12, 2024

and Canada find email to be the communication channel that most inspires them to contributebeating all other platforms. But what makes this communication channel so effective? Segmentation involves grouping supporters based on shared characteristics. Join this exclusive group today!

email 95

email Marketing Guide Nonprofit 95

Allegiance Group

SEPTEMBER 18, 2024

Social media, emails, texts, digital ads, videos, and even printed mailers offer opportunities to connect in more personal and customized ways. Through an omni-channel fundraising and marketing approach, you can forge deeper, longer-lasting relationships with those who support you. It focuses on who you’re talking to, not the channels.

Channel 52

Channel Build Mail Donor 52

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. 2) Cross-promote via multiple channels. Another way to work around limited organic reach on Facebook is to promote Fundraisers via your other communication channels (this approach also has the benefit of being free).

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Facebook Fundraising Raise Campaign 241

.orgSource

JUNE 5, 2023

The recognition, the program’s success, and its critical mission are badges of accomplishment for the group. As the executive director, you facilitate an International group that is service-oriented and driven by women. But, I introduced her to a group, and she stayed for the whole hour. Women who join Zonta are doers.

International 221

International Conversation Leadership Issue 221

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Digital transformation allows organizations to aggregate information across systems. Although most small to mid-sized groups probably do not have the resources to hire a dedicated customer experience professional to evaluate those activities.

Experiment 44

Experiment Marketing Game Gartner 44

Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. You can see conversations grouped together by sentiment: positive, neutral, or negative.

Associations 320

Associations Survey Data Product 320

.orgSource

JULY 3, 2023

Many groups still print a magazine. With just one piece of content, you’ve created a sales funnel from social channels back to the accredited learning program. With a little restructuring, your digital content calendar can become a revenue generator that will also attract diverse audiences.” The big-ticket events are in person.

Video 221

Video Communication Strategy Create 221

Nonprofit Tech for Good

DECEMBER 3, 2020

This is the sixth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. In fact, one of the most in-demand job skills for digital marketers and fundraisers is knowing how to effectively use social media advertising channels and Google Ads.

Facebook 364

Facebook Practice Nonprofit Social Media 364

M+R

JANUARY 11, 2022

Overall, groups were split on whether they raised more or less overall digital revenue than end-of-year 2020 — in fact, our sample was split exactly 50/50! However, one trend that did come through loud and clear was that the majority of groups received fewer gifts, but a higher average gift compared to last year. In 2021, same.

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Fundraising Gift Trend Channel 116