NonProfit PRO

JUNE 5, 2023

Email raises millions of dollars for nonprofits every year, and organizations on the EveryAction platform took over 34 million advocacy actions in 2022—many of which were across digital channels. Digital advocacy can help organizations enlist and retain advocates across geography, time zones, ability, and so much more.

Advocacy 245

Advocacy Digital Data Channel 245

NonProfit PRO

AUGUST 15, 2022

Is your organization overwhelmed by the need to implement a comprehensive digital fundraising strategy? Or, if you've started your digital transformation journey, are you stumped about how to scale your methods?

Digital 246

Digital Donor Build Community 246

NonProfit PRO

AUGUST 19, 2024

Even in our digital-first environment — where email inboxes are flooded, and social media feeds are oversaturated — direct mail has persevered as a powerful tool for nonprofits.

Mail 263

Mail Channel Effective Feeds 263

Nonprofit Tech for Good

APRIL 2, 2020

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. However, when it comes to online or digital donations, many people take a one-size-fits-all approach.

Metrics 304

Metrics Digital Marketing Retention 304

NonProfit PRO

JUNE 22, 2021

The tendency to think about the offline and online channels as separate sandboxes is inadvisable for many reasons, but today we’d like to focus on a direct-mail-centric reason — one that is costing you revenue. Direct mail fundraisers, this blog post is dedicated to you.

Mail 319

Mail Offline Digital Channel 319

.orgSource

JANUARY 22, 2024

Here on earth, empathy, or the ability to stand in someone else’s shoes, is equally valuable, and becoming more precious the further we move into the digital era. Recently, I’ve been writing about the importance of emotional intelligence for associations, particularly in their digital initiatives.

Life 221

Life Digital Data Skills 221

.orgSource

MAY 1, 2023

We need another term for “digital transformation.” Becoming a digital organization means infusing technology into your association’s ecosystem. Becoming a digital organization means infusing technology into your association’s ecosystem. But digital markets revolve around reinvention. If only it were that simple.

Collaboration 44

Collaboration Digital Build Organization 44

NonProfit PRO

SEPTEMBER 24, 2024

Despite the rise of digital, traditional channels like direct mail are still crucial. Here's what's going on in nonprofit direct mail now.

Mail 289

Mail Channel Nonprofit Digital 289

Nonprofit Tech for Good

APRIL 20, 2020

By Dana Bakich , founder and CEO of Positive Equation – a digital consultancy focused on equipping nonprofits with the tools and resources to build impactful digital strategies. With in-person events postponed for the foreseeable future, digital opportunities own the stage. . Are you ready to innovate? .

Raise 331

Raise Fund Phase Audience 331

Nonprofit Tech for Good

APRIL 13, 2020

We’ve talked a lot recently about taking your nonprofit’s fundraising strategy digital. Here are 5 integrations that will take your virtual fundraising to another level and 3 more that’ll get you started if you’re still gearing up to go on that digital journey. 1) Facebook Fundraising. 2)Apple Pay. 6) Mailchimp.

Integration 361

Integration Alexa Paypal Virtual 361

Nonprofit Tech for Good

FEBRUARY 28, 2021

And a plan for if, when and how you’ll thank donors on your social channels is an important part of that strategy. The digital team works hard to produce social content that balances sharing stories of the people they serve, the impact of their work, and the generosity of their supporters. Feeding America and Subaru.

Social Media 312

Social Media Hunger Donor Media 312

EveryAction

AUGUST 25, 2022

In this 6-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. This week’s topic: digital advocacy forms. What are digital advocacy forms? Why should nonprofits use digital advocacy forms now? Advocacy is for everyone.

Advocacy 130

Advocacy Digital Fundraising Channel 130

Nonprofit Tech for Good

NOVEMBER 21, 2020

Your website and social media channels are remarkable tools that provide boundless opportunities to reach new donors to fuel your mission. How to develop digital campaign messaging that builds public trust while meeting the various state fundraising disclosure requirements. Date: Tuesday, January 26, 2021. Time: 1pm EST / 10am PST.

Free 279

Free Build Online Fundraising 279

EveryAction

SEPTEMBER 20, 2022

We recently wrapped up our six-part blog series highlighting the digital must-have tools that every nonprofit needs for a successful GivingTuesday and year-end. We’ve raked together a pile of the digital must-have tools that your nonprofit can take advantage of right away to boost your fundraising this fall—let’s dive in! Cover costs.

Digital 130

Digital Fundraising Advocacy Gift 130

EveryAction

SEPTEMBER 2, 2022

In this six-part blog series, we’re highlighting key digital features your organization can start implementing now to boost fundraising this fall. Last week, we went over digital advocacy forms. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. What is mobile messaging? Fundraising.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

MAY 8, 2023

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers. Amazon revolutionized the easy checkout process.

Lesson 302

Lesson Marketing Amazon Mobile 302

Nonprofit Tech for Good

AUGUST 19, 2023

As the world becomes increasingly more digital, nonprofits around the globe are recognizing the importance of accepting online donations as a form of giving. Online giving is particularly important for millennial and Gen Z donors , who have grown up in the digital age and expect a seamless and convenient online experience.

Donation 197

Donation Digital Online Giving 197

Byte Technology

SEPTEMBER 16, 2021

SEO is a fundamental component of digital marketing. Search is most times, the principal source of digital traffic for businesses. And it complements many other marketing channels. Ready to step up your digital marketing presence? Get a quote from our team. No need to feel unsure of where to begin.

Search 245

Search Yahoo Google Digital 245

Nonprofit Tech for Good

MARCH 17, 2020

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. Have a minimum of 15 ads in each campaign : 5 images x 3 copy versions.

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Test Facebook Charity Profit 331

Nonprofit Tech for Good

AUGUST 2, 2024

To truly use tech to make golf tournaments attractive to sponsors, it needs to include tools to seamlessly manage sponsor hole assignments, build and sell custom sponsorship packages that include digital exposure, and include touchpoints across the platform. Golf events have a unique value proposition, so price your packages accordingly.

Sponsor 289

Sponsor Tech ROI Social Media 289

Forum One

MARCH 20, 2024

Mission-driven organizations face a number of unique challenges when it comes to building digital products. Composable Architecture can bring a whole new set of capabilities to an organization’s digital stack by providing the means and the way to do all of the above and more, but is it right for your mission-driven organization?

Digital 94

Digital Experiment Drupal API 94

Nonprofit Tech for Good

APRIL 5, 2024

It should be mobile-responsive, attractive, and include features like: Online registration with secure payment processing Customizable text, imagery, and URL The ability to collect donations Sponsor onboarding and digital exposure Live leaderboards 1. Email campaigns. It’s a snowball effect that pays dividends for your organization.

Tech 198

Tech Marketing Sponsor Registration 198

Saleforce Nonprofit

JUNE 9, 2021

Forced to adapt, many made a shift to digital strategy for the first time, continuing their mission-critical work while making impressive pivots to achieve new and better results for their communities. So here we go, let’s dig into five ways you can weave digital into your end-of-year fundraising campaign. Products used: .

Digital 119

Digital Giving Mail Chart 119

Nonprofit Tech for Good

APRIL 10, 2021

You can promote your event to a broad audience through low-cost digital channels like social media, your organization’s website, and email campaigns with just a link. 4) Sell digital sponsorships. Live leaderboards are also a premium digital sponsorship opportunity. 1) Launch an event website. 5) Add a virtual round.

Practice 317

Practice Fundraising Registration Virtual 317

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Include links to your active social media channels like Facebook, Twitter, Instagram, and YouTube. 3) Send to Social Media.

Action 334

Action Donation Mobile Social Media 334

Byte Technology

DECEMBER 15, 2021

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Need help with that?

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofit Tech for Good

OCTOBER 17, 2023

In our current digital landscape, having a strong social media presence is essential for nonprofit organizations. This enables you to trace the source of traffic and assess which social media channels are driving visitors to your website. Your efforts will undoubtedly make a meaningful impact on your nonprofit’s mission.

Social Media 328

Social Media Media Social Influence 328

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. During a year-end campaign, it’s essential to track and analyze data from these multiple channels.

Practice 235

Practice Fundraising Guide Channel 235

Bloomerang

JUNE 14, 2021

Alarmed at how unprepared they were, they sped up their digital transformation. They scrambled to connect with donors in new and fresh ways with an updated nonprofit digital strategy. How much more of your donor communications went digital ? . What kind of digital touchpoints did you incorporate into your development strategies?

Digital 125

Digital Strategy Nonprofit Phase 125

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . Dear Charity Clairity, We have some high-tech folks on our board, and some think we’re not doing enough digitally. The road to digital analytics maturity.

Analytics 116

Analytics Digital Tools Measure 116

.orgSource

DECEMBER 11, 2023

We are tempted to view AI’s powers as primarily in the realm of cost savings and efficiency; however, teamed with or without a human partner, AI can be a digital concierge helping organizations deliver that sought-after wow. Digital experience platforms are among the technology solutions that make that magic happen.

Tech 221

Tech Gartner Online Platform 221

Nonprofit Tech for Good

AUGUST 29, 2024

Bloomerang and Qgiv’s 2024 Generational Giving Report surveyed over 1,000 donors of all ages to learn how donor giving preferences are changing, what different generations are looking for before they donate, the communication channels preferred by each generation, and more.

Generation 181

Generation Lesson Report Free 181

Whole Whale

SEPTEMBER 12, 2024

Our digital landscape is constantly changing so it’s important to stay up-to-date with the latest digital marketing resources. Social media, email, SEO, digital advertising, analytics, optimization tools like popups, A/B testing, and web design are non-negotiables that should be in every nonprofit’s toolbox.

Resource 98

Resource Digital Marketing New York 98

Nonprofit Tech for Good

DECEMBER 6, 2018

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. She also works part time as Head of Digital for Barnardos Ireland and does freelance consulting. . 3) Google Ads are a hugely effective digital marketing channel.

Google 253

Google Grant Profit Adwords 253

Bloomerang

MAY 22, 2024

For years, when nonprofits would publish digital reports with their best stories, they had to point inspired readers to a separate page to make a donation, disrupting the storytelling to fundraising pipeline. We solved this problem with Storyraise , a solution for nonprofits to create digital annual, impact, and donor reports.

Storytelling 85

Storytelling Digital Integration Blended 85

Nonprofit Tech for Good

MAY 13, 2020

Between Zoom video calls, dozens of Slack channels, and the (occasional) TikTok video with the kids, information is speeding past our cerebral cortex at an alarming rate. How about a persistent, organized, centralized digital space? On the other hand, it’s sped up our virtual lives like a runaway train. What’s the antidote?

Benefit 264

Benefit Organization Files Nonprofit 264

M+R

DECEMBER 8, 2023

As with other deliverability changes , we wanted to explore what this means for our pals in digital fundraising. TL;DR: Digital advertisers might see some turbulence, email fundraisers should be fine. This update will likely have the biggest effect on digital ads on Meta, making tracking even worse.

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Track Digital Change Fundraising 111