Whole Whale

JANUARY 28, 2023

Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? Ways to measure a podcast's success! Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Get Fully Funded

AUGUST 19, 2024

Tailoring messages to different donor segments, such as first-time donors versus recurring donors, is key to increasing engagement and retention. By segmenting your marketing channels based on detailed donor data, you communicate more effectively and personally. This allows for personalized appeals and recognition.

Data 59

Data Marketing Donor Mail 59

Whole Whale

JULY 30, 2024

Curious how GA4 differs from the old Universal Analytics, check out Whole Whale’s article comparing the two platforms. Step 2: Build Your UTMs Or Integrate Your Advertising Platform The primary benefit of GA4 is that it is designed to help you evaluate ALL of your marketing channels (email, advertising, etc.)

Analytics 52

Analytics Google Campaign Data 52

Nonprofit Tech for Good

APRIL 23, 2019

In the 2018 Charitable Giving Stats from NP Source , 77% believe everyone can make a difference by supporting causes. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics? Are you able to measure outcomes that directly relate to your cause? 5) Outcomes and Analytics.

Metrics 263

Metrics Nonprofit Profile Platform 263

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2012

We’ll also share some some tips and frameworks for measuring engagement to improve relationships with your organization’s stakeholders. Being able to have your stakeholders engage with you – through social channels or otherwise, is what can help you win their hearts and minds, and eventually their donations.

Measure 98

Measure NTEN Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 8, 2011

I’ve been reading Social Media Metrics Secrets by John Lovett who is a senior partner at Web Analytics Demystified where Eric T. One point that he keeps making over and over: Metrics must have meaning or else they’re just numbers. Peterson is the founder and senior partner. Click for larger image.

Metrics 102

Metrics Social Media Media Social 102

Nonprofits Source

JULY 2, 2024

How will you measure and determine success? Consider your objectives for attendance, revenue, average bid amounts, and other engagement metrics. How did you promote the event and through which channels? Lay out your additional marketing channels. Consider your audience’s preferred channels. Its audience.

Marketing 52

Marketing Strategy Registration Channel 52

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 5) Select metrics and monitor campaign performance.

Facebook 224

Facebook Fundraising ROI Virginia 224

Qgiv

APRIL 22, 2024

Your marketing strategies and the marketing channels you use can drastically affect your fundraising success throughout the year. Nonprofit marketing refers to all of the different strategies your organization uses across the various channels of communication to spread awareness about your cause and gain new supporters for your mission.

Marketing 52

Marketing Guide Nonprofit Channel 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. This post generating a lot of thoughtful discussion about nonprofits approach the editorial planning process as well as sharing of different editorial calendar templates.

Content 102

Content Measure Organization Strategy 102

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

The panel was on social media, adoption, and measurement. It was clear from the presentations that measurement is a critical piece of the puzzle. Measurement is a learning process that uses research and data to help make improvements, and is not just counting things up – “We have 5,000 fans!” ”).

Metrics 96

Metrics Facebook Data Social 96

Nonprofits Source

MAY 15, 2024

This means that you’ll need to be more economical with your efforts, choosing only the communication channels and tactics that truly resonate with your audience. Personas are fictional people who represent the different audiences your business needs to appeal to. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

Achieve

SEPTEMBER 5, 2024

Next, analyze this data to identify trends and preferences, such as the communication channels or types of content members like most. Group members based on shared characteristics like demographics, interests, or preferred communication channels. Review and implement any constructive suggestions from surveys (e.g., “I’d

Online 52

Online Associations Metrics ROI 52

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. In fact, a study by Salesforce found the number one most valuable metric of success for service organizations is customer satisfaction. How are you measuring if you’re meeting or exceeding them?

Analytics 113

Analytics Digital Tools Measure 113

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. Last week during the Salsa Conference, I was asked this very question, why is social media data important - by Adrianne Burke, of Salsa Labs, during our panel Measuring Your Social Media. Why is Social Media Data Important?

Metrics 77

Metrics Social Media Media Social 77

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI. What is Paid Media and Paid Media ROI?

ROI 52

ROI Media Nonprofit Measure 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I'm working with a small group of Packard Foundation grantees on a social media lab where they are implementing different social media experiments. We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. You are all the experts here!

Social Media 116

Social Media Measure Action Media 116

Nonprofits Source

FEBRUARY 22, 2024

With our guide, you’ll be well prepared to create a content strategy for your site, whether you’re migrating from a different CMS or starting from scratch. Keep an eye on the following metrics for your site: Web traffic. This metric measures the overall visits to your site, helping you gauge the success of your outreach efforts.

WordPress 52

WordPress Content Strategy Create 52

Get Fully Funded

JUNE 16, 2022

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?”

Raise 59

Raise Money Campaign Online 59

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. First, we’ll cover how to determine your goals for your monthly giving program.

Analytics 52

Analytics Data Giving Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

Social Media 99

Social Media Measure Media Social 99

Get Fully Funded

MAY 9, 2022

How are you measuring your success? What can you do to improve the metrics that matter? Create SMART goals for your marketing activities so you know where you are going and what you need to measure. Put all your goals on paper and include every metric you need to measure to meet the goals in your fundraising plan.

Marketing 69

Marketing Guide Metrics Nonprofit 69

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

sgEngage

NOVEMBER 14, 2023

The challenge is due in part to data silos , or groups of raw data isolated from different departments. This leads to measurable growth and improved patient results. Other Nonprofit Data Silos Although the data types differ, data silos exist in other kinds of nonprofits as well. Impactful multi-channel marketing.

Integration 87

Integration Data Nonprofit Platform 87

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

Social Media 101

Social Media Channel Data Media 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 98

Hurricane Measure Social Media Pledge 98

Nonprofits Source

JUNE 24, 2024

Before the school year begins again, parents may run around to different stores, stand in the backpack aisle wondering which option is best for their eighth-grader, or browse the pen and pencil selection online. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media.

Audience 52

Audience Marketing Student Social Media 52

Saleforce Nonprofit

JULY 22, 2021

They have to do all this while regularly drafting and submitting grant requests from funders who have different and changing priorities. Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement. But first… What is impact management ?

Impact 119

Impact Management Organization Evaluation 119

Qgiv

JULY 16, 2024

This includes donor information, donation history, engagement metrics, and other data you collect across various platforms. Engagement metrics Tracking how your donors engage with your organization can help you understand their commitment and interests. Categorize and tag data. Refined nonprofit outreach efforts.

Data 52

Data Management Guide Fundraising 52

Gyrus

NOVEMBER 27, 2023

Regularly assess the program’s effectiveness by gathering feedback, analyzing performance metrics, and identifying areas for enhancement. Create metrics to measure progress: Establish measurable KPIs to evaluate the effectiveness of your training initiatives.

Train 52

Train Training Program Skills 52

Gyrus

NOVEMBER 27, 2023

Regularly assess the program’s effectiveness by gathering feedback, analyzing performance metrics, and identifying areas for enhancement. Create metrics to measure progress: Establish measurable KPIs to evaluate the effectiveness of your training initiatives.

Train 52

Train Training Program Skills 52

Gyrus

NOVEMBER 27, 2023

Regularly assess the program’s effectiveness by gathering feedback, analyzing performance metrics, and identifying areas for enhancement. Create metrics to measure progress: Establish measurable KPIs to evaluate the effectiveness of your training initiatives.

Train 52

Train Training Program Skills 52

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . People absorb content differently, so it’s important to organize your virtual fundraising event in a way that is accessible to a variety of learning styles and schedules. How to Measure Success. Experience Our Nonprofit Event On-Demand.

Virtual 105

Virtual Professional Marketing Fundraising 105

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with. But don’t rely on a singular metric!

Causes 52

Causes Marketing Impact Guide 52

Allegiance Group

JUNE 13, 2024

A nonprofit marketing plan is a detailed document that outlines your goals for a marketing campaign, how you plan to reach them, who is responsible for various tasks, what marketing channels you’ll use, and more. Think of these as mini, measurable targets that help you inch closer to achieving your more ambitious goals.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 18, 2014

Dashboard design is more than simply clarifying outcomes and key metrics. Many times dashboard design is focused on “getting it done efficiently” and graphs and does not address the human side – buy-in, learning from data, and consensus on metrics. They created a concept map of the different themes that emerged.

Design 100

Design Marketing Metrics Measure 100

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Implementing a donor management program allows organizations to create a simplified channel of communication with donors about outcomes, upcoming actions, and special events.

Donor 52

Donor Management Blackbaud Retention 52