Association Analytics

MARCH 1, 2023

Go beyond viewing traditional demographic segments like young professionals or length of membership and dig deep into behavioral segmentation like members who have never attended an in-person event. Read more about their story. Customer segmentation is another helpful approach to consider. What Can You Be the Best At?

Associations 320

Associations Product Virtual Survey 320

Greater Giving

JULY 25, 2024

Consider your audience: Choose a theme that will appeal to your target demographic and inspire them to participate. Compelling Story Every successful fundraising event is built on a powerful story. Compelling Story Every successful fundraising event is built on a powerful story.

Classes 52

Classes Create Fundraising Train 52

Media Cause

JUNE 27, 2023

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!) Can deploy custom target audiences, lookalike audiences, etc.

Social Media 97

Social Media Media Guide Social 97

Allegiance Group

APRIL 15, 2024

When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. This shows that appreciation for this communication channel is growing among younger generations. This channel also tends to see positive returns—for every $1.27 Mail enhances trust and credibility.

Mail 52

Mail Fundraising Nonprofit Channel 52

Bloomerang

MAY 26, 2021

What specific demographic information do they have in common (gender, age, location, income level, etc.)? This is the step where you determine which channel you will use to acquire donors. Peer-to-peer fundraisers and events are a bit more hands on, but they are still very viable channels for acquiring new donors.

Program 120

Program Donor Tips Channel 120

Bloomerang

OCTOBER 30, 2023

Reflect and analyze Review your results from GivingTuesday , including the total amount raised, donor demographics, and the success of your different approaches and social media channels. Ask them to share their stories and experiences with your organization and invite others to contribute.

Gift 81

Gift Phone Mobile Demographics 81

Nonprofits Source

JUNE 26, 2024

To add emotional appeal to this information, incorporate the following into your marketing materials: Beneficiaries’ stories: There is no better motivation than hearing the front-line stories of how contributions to your nonprofit change lives! Now that you’ve considered channels, what should you share in these marketing materials?

Gift 52

Gift Marketing Program Strategy 52

Pamela Grow

FEBRUARY 27, 2024

This means that there are more opportunities to tell your nonprofit’s story , spread awareness of your cause, and connect with donors around the world. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience. Demographics.

Digital 59

Digital Marketing Create Social Media 59

sgEngage

DECEMBER 5, 2022

Yet, at most foundations, rarely does anyone with a communications background ever review the story this critical document shares with the outside world. Demographics data—what do grant recipient and grant descriptions reveal about who benefits from the foundation’s grants? Information about the people leading the foundation.

Communication 95

Communication Oregon Grant Portland 95

Allegiance Group

MAY 1, 2024

Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1

Campaign 52

Campaign Guide Fundraising Storytelling 52

Greater Giving

DECEMBER 15, 2022

Here’s what we’ll be covering to better utilize marketing for donor engagement: Core Nonprofit Marketing Channels . Integrating Marketing Channels . Core Nonprofit Marketing Channels. Let’s focus on these four main channels: Direct mail. Integrating Nonprofit Marketing Channels. Donor Profiles and Records .

Digital 75

Digital Marketing Donor Channel 75

Neon CRM

MAY 31, 2023

It’s mostly true—numbers don’t always tell the whole story. But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. A study by NextAfter showed that leveraging multiple channels for a campaign leads to more conversions—a 204% conversion rate increase , in fact!

Statistics 97

Statistics Fundraising Metrics Mail 97

Greater Giving

AUGUST 27, 2021

Who are these new small donors, how do you find them and channel that generosity into your organization? Despite this steadily growing wealth gap, Millennials nevertheless proved to be the most generous demographic, donating 10% more than any other age group since the beginning of COVID-19. Embrace small donations!

Trend 105

Trend Donor Giving Social Media 105

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. Tag and thank them.

Support 52

Support Donor Community Retention 52

sgEngage

JULY 18, 2023

Know Your Audience You’ll find that you have a unique community on each of your social media platforms based on the demographics they draw and the culture they foster. A poll on your Instagram stories, e-newsletter, or other active social channel will give you insights into where your supporters are most likely to engage.

Hype 80

Hype Fundraising Social Media Platform 80

sgEngage

APRIL 10, 2023

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. To expand your audience, consider how you can take a multi-channel marketing approach. Demographic and personal information. Actively build a community by connecting with supporters through their preferred communication channels.

Demographics 81

Demographics Retention Donor Campaign 81

NonProfit Hub

APRIL 17, 2024

Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging. You could write longer posts to share a beneficiary’s story or explain a complex issue relevant to your mission. Tell compelling stories.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofits Source

JULY 9, 2024

Here’s the thing: people don’t just donate or bid on things—they invest in stories. These aren’t your average grocery store selections; think themed collections that tell a story. Highlight the provenance of the bottles or the unique story behind the theme in your marketing materials.

Marketing 52

Marketing Artist Help Celebrate 52

Nonprofits Source

FEBRUARY 22, 2024

Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Use this metric to determine where most of your visitors come from, strengthening your strategy for that channel and assessing issues on other channels.

WordPress 52

WordPress Content Strategy Create 52

DNL OmniMedia

JANUARY 17, 2024

Referencing relevant, older campaign data can help you get a sense of which strategies or channels seem to generate the most engagement. Demographics. Take the average age, location, education, and employment of your audience into account when determining which channels and strategies will be the most productive.

Game 52

Game Marketing Change Tips 52

The Modern Nonprofit

APRIL 18, 2023

These personas should include details about their demographics, interests, motivations, and giving preferences. Give each persona a name and story Assign each donor persona a name and create a brief narrative that describes their background, motivations, and relationship with your organization.

Guide 52

Guide Donor Fundraising Social Media 52

Nonprofit Tech for Good

APRIL 2, 2023

This will create a great first draft, but it’s important to personalize the content by adding stories from your community or sharing updates on the progress made towards achieving your mission. This information can then be given to your donors and used on your marketing channels.

Tools 357

Tools Fundraising Analytics Analysis 357

The Modern Nonprofit

SEPTEMBER 18, 2024

Beyond aesthetics, Flipcause’s campaign pages also allow you to tell your story in a captivating and engaging way. As your supporters share their fundraising pages on social media, email, and other channels, they become ambassadors for your cause, spreading awareness and inspiring others to get involved.

Campaign 52

Campaign Tools Management Fundraising 52

Greater Giving

JULY 18, 2023

Communication preferences: Know which channels donors prefer being contacted on. Demographics and location: Gather demographic details like age, birthdate, and marital status in addition to geographic location. . Append employer data , contact information, demographic data, and wealth data to ensure everything’s up-to-date.

Data 98

Data Donor History Demographics 98

Qgiv

JANUARY 8, 2024

Tapping into this demographic is going to be crucial for fundraising, and your organization will need innovative and tech-savvy approaches. Diversifying your fundraising channels can help you reach more donors by making giving convenient for them. Recruit the next wave of donors The torch is being passed to a new generation of donors!

Trend 52

Trend Raise Tools Tips 52

Neon CRM

OCTOBER 31, 2023

Showing impact numbers and, more importantly, stories keep donors informed and engaged. Knowing what channels to use—like whether you need to email donors versus posting on Facebook—is one thing. Invite people to send you stories about why they got involved with your nonprofit. Asking about donor motivations.

Donor 98

Donor Strategy Nonprofit Phone 98

3rd Sector Labs

AUGUST 15, 2014

Data and story-telling. For starters, data is an indispensable part of the story-telling to your donors and constituents, facilitating the formation of longer term relationships. Direct mail might be a primary channel for established donors, but emails and your website might prevail for newer or younger donors.

Digital 138

Digital Data Marketing Org 138

M+R

FEBRUARY 5, 2021

And so, too often, the magic of mid-level giving is lost, especially in digital channels. Communicating stories and opportunities to engage in ways that deepen your relationship with your supporters is a critical strategy for any mid-level donor program, and digital can support that. And it’s a big loss! Cultivate and engage.

America 105

America Audience Digital Channel 105

Nonprofit Tech for Good

AUGUST 19, 2023

Finally, there are more advanced donation forms available currently that are able to pull in a combination of donor giving history, demographic information, and wealth indicators to generate a custom ask amount for every donor. 2) Social Media Social media is an important platform for your organization to promote your online donation pages.

Donation 189

Donation Digital Online Giving 189

sgEngage

MAY 27, 2021

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors or those who live in a specific area. Demographic and personal information. Demographic data, historical giving, and engagement metrics can help you decide how to segment your audience and construct your marketing strategy.

Giving 122

Giving Metrics Retention Demographics 122

Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. The good news? It’s worth its weight in gold.

Campaign 167

Campaign Google Giving Nonprofit 167

Qgiv

APRIL 9, 2024

Through comments, shares, direct messages, and fun hashtag challenges, you can foster relationships that would be harder to form through more traditional channels of communication. Social media provides your organization with a public forum to share updates on projects, success stories, and any unexpected challenges you’ve come across.

Social Media 52

Social Media Media Guide Social 52

Bloomerang

JULY 15, 2021

When compared to the national demographic they are significantly more male and white than the population as a whole, leading to a likelihood of groupthink. Keep channels open for ideas to reach management about how to better consider religious needs. A breakdown of national board member statistics illustrates this point.

Nonprofit 108

Nonprofit Voice National Culture 108

Bloomerang

JULY 7, 2021

demographics. The reason this is significant is because you own your email list (whereas, for example, you do not own your social media channel or own the right to reach your followers there). In fundraising and marketing, we always talk about the importance of sharing stories about your mission with donors. .

Process 136

Process Question Donor eBook 136

Whole Whale

SEPTEMBER 8, 2023

Repeat what works – Keep using effective stories, calls to action, and emotional appeals. ” For nonprofits, this shows the value of thoroughly researching your donors’ demographics, history, and motivations before crafting appeals. Focus on optimizing donation channels for mobile.

Lesson 59

Lesson Fundraising Digital Test 59

Greater Giving

FEBRUARY 25, 2021

The Brand Story. A brand story relays the history, character, motivations, and other defining qualities of your nonprofit, from conception until today. The key to producing an effective brand story video is treating it like a novel. Producing an awareness video is about creating a story of change. The Awareness Video.

Video 87

Video Nonprofit Images Awareness 87

Cloud 4 Good

SEPTEMBER 13, 2022

Instead of doubling down on one singular channel or communication strategy, Pencils of Promise diversifies its engagement strategy to match the diversity of its constituency. With less donor demographic data available in the ecosystem, make sure to establish a pathway to learn about who supports you in non-traditional avenues.

Technology 83

Technology New York City Donor New York 83