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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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Are your online campaigns raising or losing money?

Get Fully Funded

To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). Metrics like these measure your digital marketing campaigns in different ways, but they all seek to answer the same question: “Are your campaigns raising or losing money?” .

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12 Ways to Use ChatGPT and Other AI Tools for Fundraising

Nonprofit Tech for Good

We’ve done the legwork and compiled the top ways Chat GPT and AI can help your team save resources, perform tasks, and raise more funds. 8 Ways Nonprofits Can Use ChatGPT to Raise More Before diving into the impressive capabilities of ChatGPT, it’s important to acknowledge that it does have limitations.

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10 Fundraising Statistics Every Nonprofit Should Know

Neon CRM

But for fundraisers, numbers can reveal a lot of insights that help you understand donors, demographics, and more. In fact, 60–80% of all fundraising revenue is raised through direct mail. It can be difficult to track people who read a direct mail appeal and respond by donating online. 7 min read Read Now 7.

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5 Strategies for Marketing Your New Major Gifts Program

Nonprofits Source

With the right fundraising platform , your nonprofit should be able to easily track donations and your resource allocation to measure how much was raised and how it was spent. Direct mail : Contrary to the rumor that direct mail is dead, many people (and certain demographics) much prefer direct mail.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

Additionally, you may append different types of contact information—such as phone numbers and email addresses—to reach as many customers as possible through these channels. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. Leverage student marketing data.

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Nonprofit Cause Marketing: A Guide to Impactful Partnerships

Qgiv

Cause marketing is a collaboration between a nonprofit like yours and a business that helps you raise money and awareness for your cause. Red Nose Day is a cause marketing campaign with a few for-profit partners that raises money to end child poverty and empower children for better futures through an annual fundraiser.

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